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Public Relations Firms

SIC 8743 | NAICS 541820

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Public Relations Firms  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Haymarket Media Group Ltd.
PRWeek Magazine

Monthly trade publication features news and information for public relations professionals, with special features including the "Global Agency Business Report", which profiles the top 50 global agencies, and the "PRWeek/Bloom, Gross & Associates Salary Survey", which provides salary data for PR personnel by work environment, industry sector, and geographic region. Digital editions are available free online.

First Research

Public Relations Services
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

J.R. O'Dwyer Company, Inc.
O'Dwyer's Magazine

Monthly trade publication for PR and marketing communications professionals focuses on a different PR practice area in each issue (e.g., healthcare, technology, financial services, beauty/fashion and lifestyle, entertainment and sports, and travel and tourism) and includes rankings and profiles of top PR firms specializing in a particular practice area. Digital editions can be downloaded free online.

The Holmes Group
Holmes Report

Comprehensive online information source provides in-depth coverage of the PR industry on a global basis, with resources provided including the "Longreads" section which features in-depth research, analysis, and forecasts for the industry, and the "World PR Report" which provides insights into the size and growth of the industry and opportunities, challenges, and trends affecting its participants.

International Communications Consultancy Organisation
World PR Report

Annual report produced by Holmes Report in conjunction with the ICCO provides insights into the size and growth of the global PR industry and key opportunities, challenges, and trends affecting PR firms around the world, and also includes global agency rankings for the "Top 10", "Top 250", and fastest growing firms in the industry. Current and prior editions of the report can be downloaded free online.

Financial Benchmarking Data

Industry Financial Ratios
Public Relations Agencies  Search for "541820"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

PR Council
Annual Business Benchmark Study

Annual business benchmarking study conducted by the Council's CFO Roundtable allows members to compare their company's financial condition and operating performance with other similar participating members based on a variety of financial and performance measures. Survey results are available at no charge to participating members; contact the association's member services staff for more information.

Gould Partners LLC
Best Practices Benchmarking Report

Annual financial benchmarking survey provides revenue, expense, and operating profit benchmarks for PR agencies by agency size, geographic region, and specialty, and also includes information on billing methods, minimum monthly fees, client concentration, billable hours, and account executive utilization. Complimentary copy of the most recent survey can be downloaded and viewed online with registration.

Compensation Surveys

Haymarket Media Group Ltd.
PRWeek Salary Survey

Annual salary survey conducted by PRWeek/Bloom, Gross & Associates provides salary data for PR personnel by work setting (agency, corporate, and nonprofit), industry sector, and geographic region, and also includes information on year-over-year changes in compensation as well as salary trends by age, gender, and years of experience. Summary highlights from the survey are available free online.

PR Council
Benefits and Compensation Study

Biennial compensation and benefits study performed in conjunction with Deloitte Consulting provides base salary, incentive, employee benefits, and billing rate information for personnel employed by PR firms, with survey data broken out by job title and responsibility, specialty, company size, geographic location, and other selected criteria. Survey data is available at no charge to participating members.

Spring Associates, Inc.
The Official PR Salary & Bonus Report

Annual compensation survey provides salary and bonus information for PR agency and corporate communications professionals, with the survey results reported by type of organization, specialty (e.g., consumer, corporate, internal communications, investor relations, and public affairs), region, and major metro area (e.g., New York, Chicago, Boston, Washington, Atlanta, and Los Angeles).

Business Valuation Resources