Public Relations Services
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments,
industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are
updated quarterly and include:
Haymarket Media
Information resources available from this organization include:
PRWeek
http://www.prweekus.com/
Trade publication features industry news and information for public relations firms and professionals,
and includes a number of special features, supplements, and surveys which look at specific market
sectors and issues.
PRWeek Agency Business Report
http://www.prweekus.com/special-reports/section/162/
Annual agency business report analyzes trends affecting the public relations industry, and includes
annual rankings of public relations firms on a national and regional basis and profiles of selected
public relations agencies.
Public Relations Firms
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry growth forecast, with special
focus on the underlying structure and external forces and relationships that affect an industry and
its performance. Report sections include:
Sample industry report is available free online.
Public Relations Society of America
Industry Facts and Figures
http://media.prsa.org/prsa+overview/industry+facts+figures/
Overview of the public relations industry includes information on industry size and growth, agency
growth, sector spending trends, and more, and provides additional references for more in-depth information.
All information is available free online.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Public Relations Managers and Specialists
http://www.bls.gov/Public-relations-managers-and-specialists.htm
Information provided includes a description of the nature of the work, number and types of jobs, education
and training, wages and earnings, employment outlook, and sources for additional information. All
information is available free online.
Industry Market Research Reports
Public Relations Firms
http://www.marketresearch.com Search for specific terms or keywords
In-depth business market research reports include information on market size and market segmentation;
marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant
profiles; market share data; and more. Summary abstract and detailed table of contents for each market
research report is accessible free online.
Industry Market Analysis Reports
Public Relations Firms
http://www.bizminer.com Search for "541820"
Industry statistics for public relations firms include industry sales and sales trends, market size
and market share by sales class, average company sales and sales per employee, staffing and employment
trends, business start up activity and failure rates, and other business statistics on a national,
state, and metropolitan area level. Sample market analysis reports can be viewed free online.
More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia Group, Euromonitor,
and other sources—including key business statistics, market research and analysis, and business trends
and forecasts for a wide range of industries, see
Industry Overview,
Issues, Trends, and Outlook.
Industry Financial Ratios
Public Relations Firms
http://www.bizminer.com Search for "541820"
Five-year comparative financial statement analysis includes income statements with expense detail,
balance sheets, cash flow statements, and key business and financial ratios for public relations firms.
Reports are available by sales size range, and also in small business, sole proprietor, and business
start up versions. Sample financial reports with detailed financial ratio analysis can be viewed free
online.
Council of Public Relations Firms
Annual Business Benchmark Study
http://prfirms.org/join/membership-benefits
Annual business benchmark survey provides comparative financial data and other performance measures
for public relations firms of all sizes. Survey is available to members only; contact association
for more information.
More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.
Haymarket Media
PRWeek Salary Survey
http://www.prweekus.com/special-reports/section/162/
Annual salary survey provides compensation and benefits information for people at all levels within
the public relations industry, with salaries detailed by job title and work setting, most practiced
discipline, age range, and geographic area.
Council of Public Relations Firms
Benefits and Compensation Study
http://prfirms.org/join/membership-benefits
Biannual compensation and benefits survey provides salary, benefit, and billing rate information for
public relations firms, with data broken out by firm size and geographic region. Survey is available
to members only; contact association for more information.
Spring Associates, Inc.
The Official PR Salary & Bonus Report
http://springassociates.com/salary-bonus-report.html
Annual salary survey provides salary and bonus information for corporate and PR agency positions,
with survey data detailed separately by type of organization and reported by geographic region and
for specific key metropolitan areas. Contents description and press release summarizing key survey
results can be viewed free online.
International Association of Business Communicators
IABC Profile Study: Trends in Communication Profession Compensation
http://discovery.iabc.com/view.php?pid=1500&search_text=profile
Research study focuses on compensation and benefits trends for communication professionals, with base
salary data broken out education, years of experience, industry/sector, and organization size. Table
of contents can be viewed free online.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Public Relations Managers and Specialists
http://www.bls.gov/Public-relations-managers-and-specialists.htm
Information provided includes a description of the nature of the work, number and types of jobs, education
and training, wages and earnings, employment outlook, and sources for additional information. All
information is available free online.
Officer Compensation ExpenseSee "
BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.
BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats® http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS® http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.
More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, Mergerstat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.
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