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Zoos, Aquariums, Botanical Gardens, and Nature Parks

SIC 8422 | NAICS 712100

The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Zoos & Aquariums  (view report)
National & State Parks  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Association of Zoos and Aquariums
Information resources available from this trade association include:

Connect Magazine
Monthly publication features news and information for zoo and aquarium professionals, with topics covered in various issues including business operations, educational and volunteer programs, field conservation, population sustainability, annual conference proceedings, professional development, and government affairs. Selected articles from digital editions of the magazine are available online.

Zoo and Aquarium Statistics
"AZA Annual Survey of Members" provides statistical data on zoos and aquariums in the U.S., with topics addressed in the survey including number of AZA-accredited institutions, types of accredited institutions, animals in accredited institutions, conservation projects, economic impact, educational participation, and professional development. Summary data from the survey can be viewed online.

First Research
Museums, Zoos, and Parks

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Botanic Gardens Conservation International
Botanic Garden Information

Information section of this site addresses various aspects of botanic gardens, with topics covered in this section including definition, history, and role of botanic gardens, role in plant conservation, living collections, seed banks, herbarium, commercial activities, starting and promoting a botanic garden, and information management systems for living collections. All information is available free online.

American Public Gardens Association
Benchmarking Site

Web-based benchmarking platform serves as a data collection, analysis, and reporting tool for APGA members and provides them with insights into the impact of public gardens on their local economies as well as providing them with comparative financial and operational measures for garden operations, visitors and donors, educational and outreach programs, and personnel staffing and compensation.

Financial Benchmarking Data

Industry Financial Ratios
Zoos, Aquariums, Botanical Gardens, and Nature Parks  Search for "7121" to see reports for specific types of operations

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Zoos and Botanical Gardens  Search for "712130"

Annual financial statement analysis provides common-size income statements, balance sheets, and financial ratios by organization size based on net sales and total assets for organizations engaged in preserving and exhibiting live plant and animal life displays (e.g., aviaries, arboretums, animal safari parks, aquariums, botanical gardens, menageries, wild animal parks, zoological gardens, and zoos).

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Compensation Surveys

Compensation resources available from this organization include:

Free online service provides median salary and hourly wage data for selected job positions such as director of development, education director, assistant curator, animal care supervisor, zookeeper,
and veterinary technician with employers for which salary or hourly wage data is provided including San Diego Zoo, Denver Zoo, Detroit Zoological Society, Indianapolis Zoo, and The Houston Zoo.

Free online service provides median salary and hourly wage data for selected job positions such as marketing director, program coordinator, program manager, marine biologist, aquarist, and animal trainer, with employers for which salary or hourly wage data is provided including Seattle Aquarium, Monterey Bay Aquarium, Texas State Aquarium, Shedd Aqaurium, and New England Aquarium.

U.S. Bureau of Labor Statistics
Animal Care and Service Workers / trainers / caretakers

Occupational outlook and employment statistics sections provide employment outlook and hourly and annual wage data for animal care and service workers, with job positions covered in the wage survey sections including animal trainers who accustom animals to human contact and condition animals to respond to commands and nonfarm caretakers who feed, water, groom, bathe, and exercise animals.

American Public Gardens Association
Salary Data & Trends

Salary data and trends section provides references to sources for compensation data for personnel employed by arboretums, botanical gardens, college/university gardens, display gardens, historical gardens, and nature parks and zoos, with salary data broken out by operating budget, organization type, governance, geographic region, number of guests per year, and full-time-equivalent staff size.

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Business Valuation Resources

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