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Personal Trainers and Fitness Instructors

SIC 7991  /  NAICS 713940 

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends, and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Personal Trainers
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry growth forecast, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:

Sample industry report is available free online.

International Health, Racquet, and Sportsclub Association
Information resources available from this organization include:

IHRSA Guide To Personal Training
http://www.ihrsastore.com/p-3878-ihrsas-guide-to-personal-training.aspx
Publication provides statistical data on personal trainer usage, fees, and customers, and also includes information on trends in personal training, best practices, new ideas and approaches, and case studies from successful personal training programs. Preview excerpt can be viewed free online.

National Survey of Personal Trainer Usage
http://www.ihrsastore.com/p-3178-national-survey-of-personal-trainer-usage-pdf.aspx
Topics covered include estimated number of personal trainers and total market revenue, projected number of clients and client demographics, personal trainer usage, fitness activities, sessions per year, and fees paid.


Entrepreneur Magazine Business Startup Guides
Personal Training Businesses
http://www.smallbizbooks.com/
Startup guide provides an overview of the industry and takes users through the various aspects of starting a personal training business and running it successfully. Selected content can be viewed free online.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Fitness Trainers and Instructors
http://www.bls.gov/fitness-trainers-and-instructors.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Industry Market Research Reports
Personal Trainers
http://www.marketresearch.com  Search for specific terms or keywords
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

Industry Market Analysis Reports
Fitness Clubs and Centers / Personal Trainers
http://www.bizminer.com  Search for "713940"
Industry statistics include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia Group, Euromonitor, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.




Financial Information and Financial Ratios


Industry Financial Ratios
Fitness Clubs and Centers / Personal Trainers
http://www.bizminer.com  Search for "713940"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports with detailed financial ratio analysis can be viewed free online.

More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.





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Compensation and Salary Surveys


American Council On Exercise
Personal Trainer and Group Fitness Instructor Salary Survey
http://www.acefitness.org/salary/
Salary survey provides average salary / hourly rate for personal trainers and group fitness instructors by region, job title, experience, and education and also includes information on employee benefits. Survey report is available free online.

International Health, Racquet, and Sportsclub Association
IHRSA Employee Compensation & Benefits Report, Part 3: Hourly Club-Level
http://www.ihrsastore.com/default.aspx  Search for "compensation"
Survey provides compensation and benefits information for personal trainers, fitness instructors, and other hourly club employees, with data broken out by company sales, number of facilities, and geographic region. Table of contents is available free online.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Fitness Trainers and Instructors
http://www.bls.gov/fitness-trainers-and-instructors.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.





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Business Valuation Resources


BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, Mergerstat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.




Related Industries:
Health Clubs and Fitness Centers
Professional Sports Teams, Clubs, and Franchises
Sporting Goods Manufacturers
Sporting Goods Stores

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