Party and Event Rentals
SIC 7359 | NAICS 532299
The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Tent Rental Division, Industrial Fabrics Association International
Bimonthly magazine features news and information for tent rental professionals and event planners, with topics covered in the publication including industry and company news, event trends, business management, tents and related products, job site installations, and product maintenance. Selected articles from current and archived issues categorized by topic and issue can be viewed free online.
Consumer Product Rental
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
Penton Media, Inc.
Publications and reports available from this organization include:
Special Events Magazine
Event Rental Forecast
30 Top Rental Companies
Rental Market Monitor
https://www.ararental.org/ / sample-slides
ARA member-only subscription service provides historical and forecast rental revenue data for the North American market, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., party and event, general tool, and construction and industrial equipment) on a national, regional, state, and major metropolitan area basis. Sample slides can be viewed online.
Financial Benchmarking Data
Party Supplies Rental
https://www.bizminer.com Search for "532299"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Cost of Doing Business Report
Annual benchmarking report provides financial performance measures for all companies and the top 25 percent based on profitability, with data provided for the party and event market segment including profitability, cash flow, productivity, and financial position measures categorized by net sales volume and product mix as a percentage of revenue. Sample selections from the report are available online.
Party Supply Rental
(see links for individual reports)
Financial information section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, charity galas, trade shows, conferences, conventions, and other events. Sample report can be viewed free online.
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Compensation & Benefits Report
Annual compensation survey provides compensation data for hourly and salaried personnel employed by ARA-member equipment rental stores, with data broken down by annual revenue, product mix (e.g., party and event, general tool, and construction and industrial equipment), community size, and region. Detailed table of contents which lists all job positions included in the survey can be viewed free online.
Party Supplies Sales and Rentals
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as retail store manager, assistant retail store manager, sales associate, cashier, delivery truck driver, warehouse supervisor, and office manager, with employers for which salary or hourly wage rates are provided including Classic Party Rentals, Party City Holdco Inc., and Oriental Trading Company, Inc.
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Business Valuation Resources
Small Business Valuation Multiples
Comprehensive reference guide provides market-based valuation multiples for small businesses that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, trade shows, conferences, conventions, and other events.