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E-Commerce and Online Stores

SIC 5961  /  NAICS 454110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following resource categories or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



See Internet Marketing and Advertising Services for additional resources applicable to companies that also provide these services. For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Internet and Catalog Retailers
Internet Auctions

http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


InternetNews.com
E-Commerce News and Analysis
http://www.internetnews.com/ec-news/
News and information for the ecommerce and on-line retail industries covering a wide range of topics including marketing, transaction processing, security, retailing, and services, and more. All articles are accessible free online.

E-Commerce Times / Internet Retailer
http://www.ecommercetimes.com/  /  http://www.internetretailer.com/
News and information for the ecommerce and on-line retail industries covering a wide range of topics including marketing and merchandising, website operations, multichannel merchandising, competitive strategies, internet technology, and retail enterprise management. All articles are accessible free online.

Shop.org
State of Retailing Online Marketing Report
http://www.shop.org/web/guest/SORO
Three-part survey provides information on marketing, merchandising, and profitability, with topics covered including key performance indicators, current economic impact; allocation of spending both on- and off-line; acquiring and retaining customers; marketing channels; website focus priorities; product placement; and multichannel issues. Table of contents for each section is available free online.

E-Commerce and Online Auctions
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast for the ecommerce and on-line auction industries, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:


Plunkett Research, Ltd.
E-Commerce & Internet Industry
http://plunkettresearch.com/Industries/ECommerceInternet/
Publication provides analysis of trends and developments for both ecommerce in general and for particular industries and the supporting technologies which enable electronic commerce. Detailed description and table of contents is available free online.

Industry Market Research Reports
E-Commerce - Auctions, B2B, B2C, E-tailing, E-Financial
http://www.marketresearch.com  Search for specific terms or keywords
In-depth business market research reports for the ecommerce and online retail industries include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

IRS Audit Technique Guides
Retail Industry - E-Commerce
http://www.irs.gov/businesses/small/article/0,,id=108149,00.html
Guide contents include an overview of the ecommerce and online retail industries with primary focus on accounting and tax issues. Available free online.

Entrepreneur Magazine Startup Kits
How To Start An E-Business
http://www.entrepreneur.com/toolkit
Free startup kit provides an overview of e-businesses and key factors to be considered in starting a company.

Entrepreneur Magazine Startup Guides
eBay Business / Net Services / Online Business
http://www.smallbizbooks.com/
Startup guide provides an overview of e-businesses and takes users through the various aspects of starting a company and running it successfully. Selected content can be viewed free online.

Industry Market Analysis Reports
Internet, Online, Catalog, and Mail Order Stores
http://www.bizminer.com  Select "Retail - 5961"
Industry statistics for catalog, mail order, and online stores include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia, Euromonitor, Dun & Bradstreet, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.




Financial Information and Financial Ratios


Industry Financial Ratios
Internet, Online, Catalog, and Mail Order Stores
http://www.bizminer.com  Select "Retail - 5961"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios for catalog, mail order, and online stores. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample reports with detailed financial ratio analysis can be viewed free online.

More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.




Compensation and Salary Surveys


Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.




Business Valuation Resources


BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, MergerStat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.



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