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E-Commerce and Online Stores

SIC 5961 | NAICS 454110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll below to see a complete listing of available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


See Internet Marketing and Advertising Services for additional resources applicable to companies that also provide these services. For resource guides specific to other industries, see our index which lists resource guides by SIC code for over 400 industries.



Industry Analysis, Statistics, Trends, and Forecasts


E-Commerce and Online Auctions  (view report)
Online Retail Sales  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

Sample report is available online.

InternetNews.com
E-Commerce News and Analysis
http://www.internetnews.com/ec-news/
News and information for the ecommerce and on-line retail industries covering a wide range of topics including marketing, transaction processing, security, retailing, and services, and more. All articles are accessible free online.

E-Commerce Times / Internet Retailer
http://www.ecommercetimes.com/  /  http://www.internetretailer.com/
News and information for the ecommerce and on-line retail industries covering a wide range of topics including marketing and merchandising, website operations, multichannel merchandising, competitive strategies, internet technology, and retail enterprise management. All articles are accessible free online.

Shop.org
State of Retailing Online Marketing Report
http://www.shop.org/web/guest/SORO
Three-part survey provides information on marketing, merchandising, and profitability, with topics covered including key performance indicators, current economic impact; allocation of spending both on- and off-line; acquiring and retaining customers; marketing channels; website focus priorities; product placement; and multichannel issues. Table of contents for each section is available free online.

Internet and Mail Order Retail / Internet Auctions
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, business challenges, issues, trends, and opportunities, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:

Sample report is available online.

Plunkett Research, Ltd.
E-Commerce & Internet Industry
http://plunkettresearch.com/Industries/ECommerceInternet/
Publication provides analysis of trends and developments for both ecommerce in general and for particular industries and the supporting technologies which enable electronic commerce. Detailed description and table of contents is available free online.

IRS Audit Technique Guides
Retail Industry - Chapter 3: Electronic Business, Online Retail
http://www.irs.gov/Retail-Audit-Technique-Guide
Guide contents include an overview of the ecommerce and online retail industries with primary focus on accounting and tax issues. Publication is available free online.

Entrepreneur Magazine Startup Kits
How To Start An E-Business
http://www.entrepreneur.com/toolkit/index.html
Free business startup kit provides an overview of the industry and key factors to be considered in starting a company in this industry. Topics covered include target market, startup costs, operations, income and pricing, and marketing.

Entrepreneur Magazine Startup Guides
E-Business
http://bookstore.entrepreneur.com/
Business startup guide provides an overview of the industry and takes users through the various aspects of starting a business in this industry and running it successfully. Table of contents and sample text for the Kindle edition can be viewed free online via Amazon.com's "Look Inside" feature.

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Financial Benchmarking Data


Industry Financial Ratios
Catalog, Mail Order, and Online Stores
http://www.bizminer.com  Search for "4541"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key financial and operating ratios, with detailed analysis available by sales size range on a national, state, and metropolitan area level. Sample reports are available online.

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Compensation and Salary Surveys


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Business Valuation Resources


BVMarketData
Private Company Sales Transactions
Pratt's Stats® | BIZCOMPS®
Free "Visitor Search" allows users to search private company sales transactions by business description for comparable business sales transaction data, including revenue, earnings, and EBITDA multiples.


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Internet Marketing and Advertising Services
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