E-Commerce and Online Stores
SIC 5961 | NAICS 454110
The following guide to industry analysis, trends, and statistics provides sources for industry news and information, market research reports, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
National Retail Federation
"State of Retailing Online" (SORO) studies available from this trade association include:
Marketing and Merchandising
Key Metrics, Business Objectives, and Mobile
Additional Benchmarks for Members Only
Internet and Mail Order Retail
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
Vertical Web Media
Information resources available from this organization include:
Internet Retailer® Magazine
Charts + Data
Financial Ratios and Benchmarking Data
https://www.bizminer.com Search for "454111"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
RMA Annual Statement Studies
https://www.rmahq.org/ Search for "454111"
Annual financial statement analysis provides income statements, balance sheets, and key financial ratios for companies that sell merchandise of all types online, with major product categories sold by these merchants including health and beauty products, apparel and accessories, jewelry, footwear, consumer electronics, home furnishings, food and beverages, sporting goods, and office supplies.
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Compensation and Salary Surveys
U.S. Bureau of Labor Statistics
Annual employment and wage survey provides hourly and annual wage data for persons employed in this retail sector that includes merchants that sell products such as apparel and accessories, jewelry, footwear, consumer electronics, appliances, furniture, home furnishings, health and beauty aids, food and beverages, sporting goods, and office equipment and supplies via an online store or auction site.
Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as software engineer, operations manager, marketing manager, graphic designer, warehouse manager, and warehouse worker, with employers for which data is provided including Amazon.com, Inc., Overstock.com, Inc., Zappos.com, Inc., eBay, Inc., Groupon, Inc., Wayfair, LLC, and Zulily, LLC.
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Business Valuation Resources