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E-Commerce and Online Stores

SIC 5961 | NAICS 454110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

E-Commerce and Online Auctions  (view report)
Online Retail Sales  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast
E-Commerce News and Analysis
News and information for the ecommerce and on-line retail industries covering a wide range of topics including marketing, transaction processing, security, retailing, and services, and more. All articles are accessible free online.

E-Commerce Times / Internet Retailer  /
News and information for the ecommerce and on-line retail industries covering a wide range of topics including marketing and merchandising, website operations, multichannel merchandising, competitive strategies, internet technology, and retail enterprise management. All articles are accessible free online.
State of Retailing Online Marketing Report
Three-part survey provides information on marketing, merchandising, and profitability, with topics covered including key performance indicators, current economic impact; allocation of spending both on- and off-line; acquiring and retaining customers; marketing channels; website focus priorities; product placement; and multichannel issues. Table of contents for each section is available free online.

First Research

Internet and Mail Order Retail / Internet Auctions
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

IRS Audit Technique Guides
Retail Industry - Chapter 3: Electronic Business, Online Retail
Guide contents include an overview of the ecommerce and online retail industries with primary focus on accounting and tax issues. Publication is available free online.

Entrepreneur Magazine Startup Guides
Business startup guide provides an overview of the industry and takes users through the various aspects of starting a business in this industry and running it successfully. Table of contents and sample text for the Kindle edition can be viewed free online via's "Look Inside" feature.

Financial Benchmarking Data

Industry Financial Ratios
Catalog, Mail Order, and Online Stores  Search for "4541"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Compensation Surveys

Business Valuation Resources