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Hobby, Arts, and Crafts Stores

SIC 5945 | NAICS 451120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Hobby and Toy Stores  (view report)
Fabric, Craft, and Sewing Supplies Stores  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Mintel Group Ltd.
Arts and Crafts Consumer - US

Market research study provides in-depth analysis of the U.S. arts and crafts market from a consumer standpoint, with topics addressed in the report including market overview, brick-and-mortar retailers, online enterprises, marketing strategies, types of crafts made in the last twelve months, money spent on projects, preferred shopping destinations, purchasing behaviors, and consumer segmentation.

First Research

Toy and Hobby Stores
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Craft & Hobby Association
Publications available from this trade association include:

Craft Industry Today
Quarterly trade magazine features news and information for crafting product retailers, designers, and distributors, with topics covered in various issues of the magazine including business best practices, expert advice, social media tips, creative store profiles, practical techniques, seasonal merchandising ideas, and new products and trends. Publication is available to CHA members and subscribers only.

CHA Attitude & Usage Survey
Consumer survey provides information on total U.S. retail sales, incidence of crafting per household, average annual craft spending, average per project spending, and average number of projects by major crafting category and sub-segment, with crafting categories covered in the report including general, fine arts, paper and memory, needle, artistic, sewing, jewelry making and bead, and floral.

International Art Materials Association
Reports available from the "NAMTA Artists & Art Materials Study" include:

Retailer Survey Results
Triennial retailer survey provides information on the retail art materials market in the U.S. and Canada, with topics covered in the survey including number of stores, product segments, marketing methods, social media, supplier support, store strengths, expansion plans, total sales and growth rate, sales by product category (e.g., art supplies, classes, framing, and other), growth categories, and online sales.

Market Summary
Triennial market survey provides information on size and growth of the art materials market in the U.S. and Canada, with topics covered in the report including market size, growth over the last three years, market share by retail channel and product category, number of specialty retailers, number of crafts chain stores, specialty art materials retailer sales and growth, and retailer sales by product category.

Financial Benchmarking Data

Industry Financial Ratios
Hobby, Arts, and Craft Stores  Search for "451120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

National Retail Hobby Stores Association
NRHSA Benchmarking Survey

Benchmarking survey allows users to compare their store's performance to other similar stores using key performance measures such as sales per square foot, average sales per employee, wages as a percentage of sales, and operating expenses as a percentage of sales, with survey data filterable by product focus, annual sales, total square feet, number of years in business, and geographic location.

Craft & Hobby Association
CHA Independent Craft Retailer Benchmark Survey

Benchmark survey provides an overview of the independent craft retailer industry, with topics covered in the survey including type of business (e.g., home based, store front), total square footage, annual sales in total and by major product category, annual operating income, average total cost of inventory, average sale per customer, paying customers served, use of social media, and total paid staff hours.

Compensation Surveys

Arts & Crafts Store

Free online service provides median salary and hourly wage data for selected job positions in this retail sector such as retail store manager, department manager, sales associate, floral designer, picture framer, and cashier, with employers for which salary or wage data is provided including Michaels Stores, Hobby Lobby, Jo-Ann Fabric and Craft Stores, and A.C. Moore Arts & Crafts.

Business Valuation Resources

Small Business Valuation Multiples

Toy, Hobby, Arts, and Craft Stores

Comprehensive reference guide provides market-based valuation multiples for small businesses in this retail sector that sell products such as hobby goods, games, arts and crafts supplies, artificial flowers, seasonal decorations, picture frames, and fabrics, patterns, yarns, and sewing supplies.