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Commercial Printing

SIC 2752 | NAICS 323110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Commercial Printing Services  (view report)
Prepress & Postpress Services  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Printing Impressions

Monthly trade publication features news, analysis, and information for the graphic arts industry with a specific focus on the commercial print segment, with special features including the "Annual Top 25 Hot Markets for Print Demand Exclusive Forecast" (January issues) and the annual "Outlook for Key Print Markets" (December issue). Free subscription is available upon request for qualified parties.

First Research
Commercial Printing

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Printing Industries of America
Economics & Market Research / Print Market Publications / print-market

Comprehensive selection of publications provides in-depth information and analysis for the various segments of the printing industry, with topics covered in these reports including economic trends, industry forecasts, and market updates, and with the print market publications providing a focused look at the specific needs of current and potential customers for over 40 end-user print markets.

Freedonia Group
Commercial Printing

Comprehensive study provides in-depth analysis of this manufacturing sector, with information provided including historical demand and forecasts by process (e.g., lithographic, digital, flexographic, gravure, screen) and application (e.g., advertising, books, periodicals, catalogs, directories, labels, wrappers,  garments, and fabrics). Summary description and detailed table of contents are available free online.

Supplier Relations US, LLC
Printing Industry

Comprehensive reports provide in-depth analysis of this manufacturing sector, with segments analyzed separately in individual reports including prepress services; lithographic (offset), digital, flexographic, letterpress, gravure, quick, and screen printing; and tradebinding, sample mounting, and postpress services. Summary report descriptions and detailed table of contents can be viewed free online.

Smithers Pira
The Future of Global Printing

Market research report provides a detailed analysis of the printing industry on a global basis, with topics covered in the report including demand drivers, product markets (e.g., books, newspapers, magazines, stationery, labels, packaging), process markets (e.g., offset, gravure, flexography, screen, letterpress, digital), and geographic markets. Summary description and table of contents can be viewed free online.

World-Wide Market for Print: Identifying Opportunities for the Print Industry

Comprehensive study provides an in-depth analysis of global and regional trends, with topics covered in the study including global trends and dynamics in technology, products, and equipment; global market outlook; regional trends and dynamics; and conclusion, implications, and recommendations. Table of contents and complete list of exhibits included in the report can be downloaded and viewed online.

Financial Benchmarking Data

Industry Financial Ratios
Commercial Printing  Search for "32311"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Printing Industries of America
PIA Ratio Studies

Comprehensive series of publications encompassing 16 separate volumes allows users to compare their financial and operating performance with other similar firms, with financial data provided in the individual studies including income statements, balance sheets, and key financial and operating ratios categorized by sales size range, level of profitability (typical versus high profit), and geographic area.

Compensation Surveys

Printing Industries of America
Publications available from this trade association include:

Management and Administrative Personnel Compensation and Benefit Survey
Conducted as a joint project with 16 PIA affiliates, the survey provides management personnel monthly base salaries and administrative personnel "top performer" hourly wages for 5,400 management and administrative employees from 440 companies, with compensation data reported in aggregate for all companies, by size of company based on total number of employees, and by geographic region.

Outside Sales Personnel Compensation Survey
Comprehensive survey provides base salary, commission, bonus, and benefits information for full-time outside sales representatives in the U.S. and Canada, with compensation data reported in total for all companies and additional breakdowns provided by company size based on number of employees, company size based on sales, organization type, primary process, job type, and geographic region.

Business Valuation Resources

Small Business Valuation Multiples

Commercial Printers

Comprehensive reference guide provides market-based valuation multiples for small businesses in this sector that print books, magazines, catalogs, directories, promotional materials, forms, reports, labels, and packaging using lithographic, gravure, flexographic, digital, and letterpress processes.