Financial Statements and Financial Ratios
Industry Financial Ratios
Public Relations Agencies
Search for "541820"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios,
with data available by sales size range on a national, state, and metro area level including:
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Sample national and metropolitan area reports are available free online.
Annual Business Benchmark Study
Annual business benchmarking study conducted by the Council's CFO Roundtable allows members to compare
their company's financial condition and operating performance with other similar participating members
based on a variety of financial and performance measures. Survey results are available at no charge
to participating members; contact the association's member services staff for more information.
Gould Partners LLC
Best Practices Benchmarking Report
Annual financial benchmarking survey provides revenue, expense, and operating profit benchmarks for
PR agencies by agency size, geographic region, and specialty,
and also includes information on billing methods, minimum monthly fees, client concentration, billable
hours, and account executive utilization. Complimentary copy of the most recent survey can be downloaded
and viewed online with registration.
Compensation and Salary Surveys
Haymarket Media Group Ltd.
PRWeek Salary Survey
Annual salary survey conducted by PRWeek/Bloom, Gross & Associates provides salary data for PR personnel
by work setting (agency, corporate, and nonprofit), industry sector, and geographic region,
and also includes information on year-over-year changes in
compensation as well as salary trends by age, gender, and years of experience. Summary highlights from
the survey are available free online.
Benefits and Compensation Study
Biennial compensation and benefits study performed in conjunction with Deloitte Consulting provides
base salary, incentive, employee benefits, and billing rate information for personnel employed by PR
firms, with survey data broken out by job title and responsibility, specialty, company size, geographic
location, and other selected criteria. Survey data is available at no charge to participating members.
Spring Associates, Inc.
The Official PR Salary & Bonus Report
Annual compensation survey provides salary and bonus information for PR agency and corporate communications
professionals, with the survey results reported by type of organization, specialty (e.g., consumer,
corporate, internal communications, investor relations, and public affairs), region,
and major metro area (e.g., New York, Chicago, Boston, Washington,
Atlanta, and Los Angeles).