Public Relations Firms – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Haymarket Media Group Ltd.
PRWeek Magazine
https://www.prweek.com/
Monthly trade publication features news and information for public relations professionals, with special features including the "Global Agency Business Report", which profiles the top 50 global agencies, and the "PRWeek/Bloom, Gross & Associates Salary Survey", which provides salary data for PR personnel by work environment, industry sector, and geographic region. Digital editions are available free online.
J.R. O'Dwyer Company, Inc.
O'Dwyer's Magazine
https://www.odwyerpr.com/
Monthly trade publication for PR and marketing communications professionals focuses on a different PR practice area in each issue (e.g., healthcare, technology, financial services, beauty/fashion and lifestyle, entertainment and sports, and travel and tourism) and includes rankings and profiles of top PR firms specializing in a particular practice area. Digital editions can be downloaded free online.
PRovoke Media
PR News
https://www.provokemedia.com/
Comprehensive online information source provides in-depth coverage of the PR industry on a global basis, with resources provided including the "Longreads" section which features in-depth research, analysis, and forecasts for the industry, and the "World PR Report" which provides insights into the size and growth of the industry and opportunities, challenges, and trends affecting its participants.
International Communications Consultancy Organisation
World PR Report
https://iccopr.com/
Annual report produced by Holmes Report in conjunction with the ICCO provides insights into the size and growth of the global PR industry and key opportunities, challenges, and trends affecting PR firms around the world, and also includes global agency rankings for the "Top 10", "Top 250", and fastest growing firms in the industry. Current and prior editions of the report can be downloaded free online.
BizMiner Market Analysis Reports
Public Relations Agencies
https://www.bizminer.com Search for "541820" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
BizMiner Industry Financial Ratios
Public Relations Agencies
https://www.bizminer.com Search for "541820" to see available reports
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld Research Reports
Industry Financial Ratios
(see links for individual reports)
Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.
PR Council
Annual Business Benchmark Study
https://prcouncil.net/
Annual business benchmarking study conducted by the Council's CFO Roundtable allows members to compare their company's financial condition and operating performance with other similar participating members based on a variety of financial and performance measures. Survey results are available at no charge to participating members; contact the association's member services staff for more information.
Gould Partners LLC
Best Practices Benchmarking Report
https://www.gould-partners.com/
Annual financial benchmarking survey provides revenue, expense, and operating profit benchmarks for PR agencies by agency size, geographic region, and specialty, and also includes information on billing methods, minimum monthly fees, client concentration, billable hours, and account executive utilization. Complimentary copy of the most recent survey can be downloaded and viewed online with registration.
Compensation and Salary Surveys
Haymarket Media Group Ltd.
PRWeek Salary Survey
https://www.prweek.com/
Annual salary survey conducted by PRWeek/Bloom, Gross & Associates provides salary data for PR personnel by work setting (agency, corporate, and nonprofit), industry sector, and geographic region, and also includes information on year-over-year changes in compensation as well as salary trends by age, gender, and years of experience. Summary highlights from the survey are available free online.
PR Council
Benefits and Compensation Study
https://prcouncil.net/
Biennial compensation and benefits study performed in conjunction with Deloitte Consulting provides base salary, incentive, employee benefits, and billing rate information for personnel employed by PR firms, with survey data broken out by job title and responsibility, specialty, company size, geographic location, and other selected criteria. Survey data is available at no charge to participating members.
Spring Associates, Inc.
The Official PR Salary & Bonus Report
https://springassociates.com/
Annual compensation survey provides salary and bonus information for PR agency and corporate communications professionals, with the survey results reported by type of organization, specialty (e.g., consumer, corporate, internal communications, investor relations, and public affairs), region, and major metro area (e.g., New York, Chicago, Boston, Washington, Atlanta, and Los Angeles).
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