Valuation Resources

Manufacturers Sales Representatives

SIC 8742  |  NAICS 425120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more. See the following sections listed below to view available resources by category: industry analysis, trends, statistics, and forecasts; financial statements and financial ratios; compensation and salary surveys; and business valuation resources. For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Wholesale Trade Agents & Brokers  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected data including market size based on revenue, five-year average growth rate, number of businesses, and total employment are available free online.

Manufacturers’ Agents National Association
Agency Sales Magazine

Monthly publication provides news and information for manufacturers' representatives and principals, with topics covered in each issue including management tips, market data and trends, agent profiles, legal bulletins, and tax issues. Selected articles and introductory excerpts from current and archived issues of this publication can be viewed free online, with membership required to access full articles.

Manufacturers' Agents Association for the Foodservice Industry
MAFSI Matters E-Newsletter

Monthly newsletter features news and information for manufacturers' representative firms serving the foodservice industry, with article coverage including industry news and developments, marketing and sales trends, agency profitability, commissions and contracts, legislative and regulatory matters, and technology updates. Current and archived editions of the e-newsletter are available to members only.

Association of Independent Manufacturers/Representatives, Inc.
AIM/R Rep Profile

Biennial survey provides benchmarking information for AIM/R-member representative agencies, with data provided in the study including type of ownership, number of years in business, average annual sales, number of lines represented, percentage of sales generated by five largest lines, total number of employees and outside sales personnel, compensation structure, and employee benefits provided.

Manufacturer Representatives Educational Research Foundation
Operations Manual for Manufacturer Representatives Firms, Third Edition

Comprehensive resource guide covers various aspects of operating a manufacturers' representative firm, with topics covered including organization and general principles, administration and operations, managing agency personnel, sales management, and international representation. Table of contents and selected pages from the guide can be previewed online via's "Look Inside" feature.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

Industry Financial Ratios
Wholesale Trade Agents and Brokers  Search for "425120" to see reports for specific types of products
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample national and metropolitan area reports are available free online.

Manufacturers' Agents Association for the Foodservice Industry

MAFSI Rep Firm Benchmarking Survey
Benchmarking survey allows users to compare their firm with other foodservice representative firms, with measures provided by the survey including annual sales, annual gross agency sales, number of lines, number of employees and inside versus outside sales personnel, representative compensation programs and healthcare benefits, average commission rate, and representative firm expense ratios.

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Wholesale Trade Agents and Brokers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis
for personnel employed by firms which act as agents for manufacturers in selling their products on a wholesale trade basis to businesses and other organizations without taking title or possession of the goods, and receive commissions or fees from these manufacturers in return for selling their products.

PayScale, Inc.
Manufacturer's Representatives

Free online service provides salary, bonus, and hourly wage data for manufacturer's representatives who act as agents for manufacturers in selling their goods on a wholesale trade basis to businesses, government agencies, and other organizations without taking title or possession of these goods, and receive commissions or other types of fees from the manufacturers in return for selling their products.

Business Valuation Resources

Manufacturers’ Agents National Association
Special Reports

Special reports available from this trade association focused on valuing and selling a firm or a part of a firm include "Valuing the Rep Firm", "Selling Part of Your Rep Firm to Your Employees or Partners and How to Safely Buy It Back", and "Valuation And Sale of an Entire Manufacturers' Sales Agency". Table of contents and other selected pages from these special reports can be previewed free online.

Manufacturer Representatives Educational Research Foundation
Operations Manual for Manufacturer Representatives Firms, Third Edition

Subject headings in "Section 2: Administration and Operations" of the manual include "Valuation of a Representative Firm: Overview", "Valuation of a Representative Firm: Types & Taxes", and "Merging, Buying, or Selling a Representative Firm". Detailed table of contents, introduction and other selected excerpts, and searchable text can be previewed free online via's "Look Inside" feature.

Private company sales transaction data for over 800 industries.

Related Industries:
Food Distributors and Wholesalers
Foodservice Equipment and Supplies Distributors
Industrial Equipment and Supplies Distributors
Paper and Packaging Distributors


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