Valuation Resources

Accountants and Accounting Firms

SIC 8721 | NAICS 541210

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Trends, Statistics, and Forecasts

Accounting, Tax & Auditing Services  (view report)
Payroll & Bookkeeping Services  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

SourceMedia, Inc.
Accounting Today

Monthly trade magazine features news and information for the accounting profession, with topics covered including practice management, marketing and practice development, regulatory and legislative updates, technology, and mergers and acquisitions. Selected articles from current and prior issues can be viewed free online with registration, with free print or digital edition subscriptions available for qualified parties.

American Institute of Certified Public Accountants
Management of an Accounting Practice Handbook  Search for above title
Comprehensive three-volume guide provides in-depth information on managing an accounting practice, with content section topics including developing a practice, practice administration, personnel, owner issues, and management data (including benchmarking and statistical information from the annual National MAP Survey and the AICPA Practitioners Symposium survey). Detailed table of contents can be viewed free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Accounting, Auditing, and Bookkeeping Services  Search for "5412"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

American Institute of Certified Public Accountants
PCPS / TSCPA National MAP Survey

Annual benchmarking study provides information on practice income and expenses, billing rates, total and chargeable hours, staffing levels, compensation and benefits, and more, with survey contents broken out in individual reports by state, geographic region (e.g., Northeast, South, Midwest, and West), and practice size based on revenues (e.g., small - less than $500K, medium - $500K to $1.5M, and large - $1.5M to $10M+).

Rosenberg Associates
National MAP Survey of CPA Firm Statistics

Annual survey of over 400 CPA firms provides information on net fees, billing rates, total and chargeable hours, utilization, income per partner, and more, with survey results broken out by practice size (e.g., sole practitioners, less than $2M, $2M to $10M, $10M to $20M, more than $20M), metropolitan area market population, and geographic location. Detailed description of survey contents can be viewed free online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Accountants and Auditors
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Robert Half
Accounting and Finance Salary Guide

Annual salary guide provides average starting salary ranges for personnel employed by public accounting firms, with salary data broken out by firm size based on annual revenues. Online salary calculator can be used to estimate the average starting salary range for specific job positions in a local market, with selection criteria including zip code, job category, position level, and firm size. All information is available free online.

ERI Economic Research Institute
Accounting Services Salary Survey

Annual salary survey provides compensation data for executive, salaried, and hourly personnel employed in this service sector on a national and regional level, with services categories covered in the survey including auditing, accounting, bookkeeping, tax return preparation, and payroll processing services. Complete listing of all job positions included in the survey and sample pages for selected job positions are accessible online.

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Business Valuation Resources

Valuing Professional Practices and Licenses:
A Guide for the Matrimonial Practitioner

Part D: Accounting Practices
Ronald L. Brown (Editor), Wolters Kluwer, supplemented annually

Valuation guide contains over 45 chapters focused on valuing professional practices, degrees, and licenses for divorce purposes, with professions covered including attorneys, accountants, physicians, and dentists. Detailed table of contents and searchable text can be viewed online using "Google Preview" feature.

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Financial Planners and Investment Advisors
Management Consulting Services
Payroll Services
Tax Preparation Services


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