Nonprofit Organizations – Industry Analysis, Statistics, Trends, and Forecasts

SIC 8641 | NAICS 813410

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Statements and Financial Ratios

Compensation and Salary Surveys

BV Guides and Databases

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

IBISWorld Research Reports

Civic, Social, and Youth Organizations (view report)
Donations, Grants, and Endowments (view report)

Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Market size and major product and service segments
Key industry statistics, trends, and financial ratios
Operating conditions and current performance
Competitive landscape and environment
Major company profiles and market shares
Five-year outlook and growth forecasts

Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Urban Institute
Nonprofit Almanac and Almanac Briefs
https://www.urban.org/

Nonprofit almanac updated annually by almanac briefs provides detailed data on the nonprofit sector, with topics covered in these publications including size and scope of this sector, revenue sources for reporting charities, revenue and outlay trends, charitable contributions in current and constant dollars, charitable donations by type of charity, and volunteering in terms of numbers, hours, and dollar value.

National Center for Charitable Statistics
Data and Statistics / Geographical Focus
https://nccs.urban.org/

NCCS serves as a national clearinghouse for data on the nonprofit sector, with resources available from NCCS including the data and statistics section that provides detailed facts and figures for this sector and allows users to build custom reports using a variety of criteria and the geographic focus section that provides data on nonprofits and charitable giving on a state, county, and zip code level.

Giving USA Foundation
Giving USA Report
https://givingusa.org/

Annual report provides a comprehensive overview of charitable giving in the U.S., with topics covered in the report including key factors affecting charitable giving, giving by source and allocation of gifts by type of recipient in current and constant dollars, individual contributions as a percentage of personal income, corporate contributions as a percentage of profits, and total giving as a percentage of GDP.

Blackbaud, Inc.
Resources available from this organization include:

BlackBaud Institute Index
https://www.blackbaud.com/
Interactive online tool provides a three-month moving median of year-over-year changes in overall and online giving by month for the last twelve months, and allows viewers to further customize this data based on revenue size and/or sector (e.g., arts/culture/humanities, environment/animals, faith based, healthcare, education, human services, public and society benefit, and international affairs.)

Charitable Giving Report
https://www.blackbaud.com/
Annual report analyzes charitable giving trends in the U.S., with content sections in the most recent report including summary of research findings, overall giving trends, giving trends by month, giving trends by sector, percentage of fund raising from online sources, percentage of online donations from mobile devices, key report findings, Blackbaud index, and benchmarking your organization.

BizMiner Market Analysis Reports
Nonprofit Charitable, Civic, and Social Organizations
https://www.bizminer.com Search for "813" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Nonprofit Charitable, Civic, and Social Organizations
https://www.bizminer.com Search for "813" to see available reports

Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:

Income and expenses in dollars and percentages
Balance sheets in dollars and percentages
Profitability and return on investment ratios
Liquidity and working capital ratios
Asset turnover and efficiency ratios
Capital structure and debt service ratios

Sample reports on a national and metropolitan area level are available free online.

IBISWorld Research Reports
Civic, Social, and Youth Organizations
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

More financial benchmarking data

Compensation and Salary Surveys

The NonProfit Times
Salary and Benefits Report
https://www.shopthenonprofittimes.com/

Comprehensive annual report provides detailed compensation and benefits information for over 250 job positions, with compensation data provided for each position including base salary, bonus, and total cash compensation broken down by operating budget, field of work, and geographic region and statistical measures provided for each category including mean, median, and upper/lower quartiles.

Council on Foundations
Grantmakers Salary and Benefits Report
https://www.cof.org/

Annual salary report provides detailed information on staff composition and compensation for U.S. foundations and corporate giving programs, with compensation data provided for 35 full-time job positions reported by foundation type, asset size, and geographic region and statistical measures provided for each reporting category including average, median, and 25th and 75th percentiles.

Association of Fundraising Professionals
Compensation & Benefits Report
https://afpglobal.org/

Annual survey of AFP members provides a comprehensive analysis of compensation and benefits in the fundraising profession, with compensation data reported for each job position categorized by subsector, organizational budget, geographic location, level of education, and years of experience. Individual reports for selected job positions are also available by job title and organization function.

GuideStar.org
Guidestar Nonprofit Compensation Report
https://guidestar.candid.org/

Comprehensive annual report provides detailed compensation data for 14 job categories by NTEE classification and budget size on a national, state, and metropolitan statistical area level based on data reported to the IRS on Forms 990 and 990-EX, with statistical measures provided for each of these job categories including average, median, upper/lower quartiles, and upper/lower deciles.

More compensation surveys

BV Guides and Databases

BVMarketData

www.bvresources.com

Private company sales transaction data for over 900 industries.

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