Nonprofit Organizations – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
Donations, Grants, and Endowments (view report)
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Nonprofit Almanac and Almanac Briefs
Nonprofit almanac updated annually by almanac briefs provides detailed data on the nonprofit sector, with topics covered in these publications including size and scope of this sector, revenue sources for reporting charities, revenue and outlay trends, charitable contributions in current and constant dollars, charitable donations by type of charity, and volunteering in terms of numbers, hours, and dollar value.
National Center for Charitable Statistics
Data and Statistics / Geographical Focus
NCCS serves as a national clearinghouse for data on the nonprofit sector, with resources available from NCCS including the data and statistics section that provides detailed facts and figures for this sector and allows users to build custom reports using a variety of criteria and the geographic focus section that provides data on nonprofits and charitable giving on a state, county, and zip code level.
Giving USA Foundation
Giving USA Report
Annual report provides a comprehensive overview of charitable giving in the U.S., with topics covered in the report including key factors affecting charitable giving, giving by source and allocation of gifts by type of recipient in current and constant dollars, individual contributions as a percentage of personal income, corporate contributions as a percentage of profits, and total giving as a percentage of GDP.
Resources available from this organization include:
Interactive online tool provides a three-month moving median of year-over-year changes in overall and online giving by month for the last twelve months, and allows viewers to further customize this data based on revenue size and/or sector (e.g., arts/culture/humanities, environment/animals, faith based, healthcare, education, human services, public and society benefit, and international affairs.)
Charitable Giving Report
Annual report analyzes charitable giving trends in the U.S., with content sections in the most recent report including summary of research findings, overall giving trends, giving trends by month, giving trends by sector, percentage of fund raising from online sources, percentage of online donations from mobile devices, key report findings, Blackbaud index, and benchmarking your organization.
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Nonprofit Charitable, Civic, and Social Organizations
https://www.bizminer.com Search for "813" to see reports for specific types of organizations
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Civic, Social, and Youth Organizations
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Compensation and Salary Surveys
The NonProfit Times
Salary and Benefits Report
Comprehensive annual report provides detailed compensation and benefits information for over 250 job positions, with compensation data provided for each position including base salary, bonus, and total cash compensation broken down by operating budget, field of work, and geographic region and statistical measures provided for each category including mean, median, and upper/lower quartiles.
Council on Foundations
Grantmakers Salary and Benefits Report
Annual salary report provides detailed information on staff composition and compensation for U.S. foundations and corporate giving programs, with compensation data provided for 35 full-time job positions reported by foundation type, asset size, and geographic region and statistical measures provided for each reporting category including average, median, and 25th and 75th percentiles.
Association of Fundraising Professionals
Compensation & Benefits Report
Annual survey of AFP members provides a comprehensive analysis of compensation and benefits in the fundraising profession, with compensation data reported for each job position categorized by subsector, organizational budget, geographic location, level of education, and years of experience. Individual reports for selected job positions are also available by job title and organization function.
Guidestar Nonprofit Compensation Report
Comprehensive annual report provides detailed compensation data for 14 job categories by NTEE classification and budget size on a national, state, and metropolitan statistical area level based on data reported to the IRS on Forms 990 and 990-EX, with statistical measures provided for each of these job categories including average, median, upper/lower quartiles, and upper/lower deciles.
Business Valuation Resources
Churches, Ministries, and Religious Organizations
Colleges, Universities, and Professional Schools
Museums and Art Galleries
Zoos, Aquariums, and Botanical Gardens
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