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Zoos & Aquariums – Industry Analysis, Statistics, Trends, and Forecasts

SIC 8422  |  NAICS 712100

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Zoos & Aquariums  (view report)
National Parks & Nature Institutions  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Association of Zoos and Aquariums
Information resources available from this trade association include:

Connect Magazine
Monthly trade journal provides news and information for zoo and aquarium professionals, with topics covered in various issues of this publication including leadership and resiliency, business operations, conservation, animal welfare, population sustainability, diversity, equity, and inclusion, education and outreach, community involvement, and government affairs. Selected articles are available free online.

Data, Surveys, and Trends
Resources available in this section include zoo and aquarium statistics, director demographic survey, economic impact reports, institution benchmark reports, earned revenues reports, volunteer program survey, visitor and public research, trends in visitor diversity, and species survival statistics. Selected statistics including zoo and aquarium statistics and species survival tables can be viewed free online.

Zoo and Aquarium Statistics
Annual AZA member survey provides up-to-date statistics for AZA-accredited zoos and aquariums in the U.S. and other countries, with topics covered including number of accredited institutions, types of accredited facilities, animals in accredited facilities, conservation projects and grant funding, species survival plans and reintroduction programs, and reproductive and population management programs.

Vistor Demographics
Visitor statistics available from the AZA includes in-depth statistical data on annual and time-specific visitations to AZA-accredited zoos and aquariums as well as visitor demographics regarding income, age, education level, household income, and ethnicity. Selected information on visitor demographics, average visitation length, social media engagement, and overall popularity can be viewed free online.

Botanic Gardens Conservation International
About Botanic Gardens / Manual on Planning, Developing, and Managing Botanic Gardens / manual-on-planning-developing-and-managing-botanic-gardens/

Introductory section provides an overview of botanic gardens and their changing roles over time and the manual provides in-depth information on various aspects of garden operations including planning and implementing a garden, governance models, managing human resources, mobilizing sources for financial support, collection policy and records management systems, and horticultural management.

American Public Gardens Association
Garden Benchmarking

Web-based benchmarking platform allows APGA members to compare their garden with other public gardens by size and region, with topics covered including revenue and expenses, garden space and plant holdings, visitors, members, and donors, education, exhibits, and programs, and staffing. Input data worksheet and videos showing how to enter data and generate reports are available free online.

Zoos, Aquariums, Botanical Gardens, and Nature Parks Market Analysis  Search for "7121" to see reports for specific types of operations

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Zoos, Aquariums, Botanical Gardens, and Nature Parks  Search for "7121" to see reports for specific types of operations
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

IAAPA -The Global Association for the Attractions Industry
Zoo and Aquarium Benchmark Report

Annual study provides financial and operating performance benchmark data for zoos and aquariums, with topics covered including revenue, expenses, pricing, admissions, and visitor demographics, and data broken out by facility type, annual visitor attendance, and geographic region (e.g., United States and Canada, Latin American and Caribbean countries, Europe, Middle East and Africa, Asia-Pacific).

Compensation and Salary Surveys

PayScale, Inc.
Zoo / Aquarium / aquarium

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as education director, zoo curator, zoologist, zookeeper, marine biologist, aquarist, aquarium keeper, animal trainer, animal caretaker, and veterinary technician, with employers for which salary or hourly wage data is provided including San Diego Zoo, Shedd Aquarium, and Wildlife Conservation Society.

American Public Gardens Association
Compensation and Benefits Study

Comprehensive study provides detailed compensation and benefits information, with data broken out by organization type (e.g., arboretum, botanical garden, college or university garden, display garden, historic landscape/site, other), operating budget size, governance type, guest attendance, number of full-time-equivalent employees, and geographic region. Prior year surveys can be viewed free online.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Amusement, Theme, and Water Parks
Museums and Art Galleries
Museum Shops and Stores
Travel Agents / Tour Operators


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