Zoos & Aquariums – Industry Analysis, Statistics, Trends, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Association of Zoos and Aquariums
Resources available from this trade association include:

Connect Magazine
https://www.aza.org/
Monthly trade journal provides news and information for zoo and aquarium professionals, with topics covered in various issues of this publication including leadership and resiliency, business operations, conservation, animal welfare, population sustainability, diversity, equity, and inclusion, education and outreach, community involvement, and government affairs. Selected articles are available free online.

Data, Surveys, and Trends
https://www.aza.org/
Resources available in this section include zoo and aquarium statistics, director demographic survey, economic impact reports, institution benchmark reports, earned revenues reports, volunteer program survey, visitor and public research, trends in visitor diversity, and species survival statistics. Selected statistics including zoo and aquarium statistics and species survival tables can be viewed free online.

Zoo and Aquarium Statistics
https://www.aza.org/
Annual AZA member survey provides up-to-date statistics for AZA-accredited zoos and aquariums in the U.S. and other countries, with topics covered including number of accredited institutions, types of accredited facilities, animals in accredited facilities, conservation projects and grant funding, species survival plans and reintroduction programs, and reproductive and population management programs.

Vistor Demographics
https://www.aza.org/
Visitor statistics available from the AZA includes in-depth statistical data on annual and time-specific visitations to AZA-accredited zoos and aquariums as well as visitor demographics regarding income, age, education level, household income, and ethnicity. Selected information on visitor demographics, average visitation length, social media engagement, and overall popularity can be viewed free online.

Botanic Gardens Conservation International
About Botanic Gardens / Manual on Planning, Developing, and Managing Botanic Gardens
https://www.bgci.org/about / manual-on-planning-developing-and-managing-botanic-gardens/

Introductory section provides an overview of botanic gardens and their changing roles over time and the manual provides in-depth information on various aspects of garden operations including planning and implementing a garden, governance models, managing human resources, mobilizing sources for financial support, collection policy and records management systems, and horticultural management.

American Public Gardens Association
Garden Benchmarking
https://www.publicgardens.org/

Web-based benchmarking platform allows APGA members to compare their garden with other public gardens by size and region, with topics covered including revenue and expenses, garden space and plant holdings, visitors, members, and donors, education, exhibits, and programs, and staffing. Input data worksheet and videos showing how to enter data and generate reports are available free online.

BizMiner Market Analysis Reports
Zoos, Aquariums, Botanical Gardens, and Nature Parks
https://www.bizminer.com  Search for "7121" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "7121" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

IAAPA -The Global Association for the Attractions Industry
Zoo and Aquarium Benchmark Report
https://www.iaapa.org/

Annual study provides financial and operating performance benchmark data for zoos and aquariums, with topics covered including revenue, expenses, pricing, admissions, and visitor demographics, and data broken out by facility type, annual visitor attendance, and geographic region (e.g., United States and Canada, Latin American and Caribbean countries, Europe, Middle East and Africa, Asia-Pacific).

Compensation and Salary Surveys

PayScale, Inc.
Zoo / Aquarium
https://www.payscale.com/zoo / aquarium

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as education director, zoo curator, zoologist, zookeeper, marine biologist, aquarist, aquarium keeper, animal trainer, animal caretaker, and veterinary technician, with employers for which salary or hourly wage data is provided including San Diego Zoo, Shedd Aquarium, and Wildlife Conservation Society.

American Public Gardens Association
Compensation and Benefits Study
https://www.publicgardens.org/

Comprehensive study provides detailed compensation and benefits information, with data broken out by organization type (e.g., arboretum, botanical garden, college or university garden, display garden, historic landscape/site, other), operating budget size, governance type, guest attendance, number of full-time-equivalent employees, and geographic region. Prior year surveys can be viewed free online.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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