Valuation Resources

Museums and Art Galleries

SIC 8412 | NAICS 712110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Museums & Art Galleries  (view report)
Historic Sites  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

International Council of Museums
ICOM News Magazine

Triannual publication features news and information for museum professionals, with "Special Reports" covering topics such as visitor experience, merchandising, financing, and training professionals, and "Best Practices" section articles addressing topics such as events management, traveling exhibitions, acquisition policy, and stocking collections. Digital editions of the magazine are available free online.

American Alliance of Museums
Publications available from this organization include:

Museum Magazine
Bimonthly publication features news and information for industry professionals, with feature articles providing detailed analysis and commentary on topics such as standards and practices, exhibitions, leadership development, finance, fund raising, marketing, public relations, risk management, and facilities development and management. Publication is available to members and subscribers only.

Research section includes reports and studies addressing various aspects of the industry, with topics covered including attendance and admission fee trends, impact of the economy on institution budgets and operations, changes in annual revenue by source, budgetary issues and concerns, workforce characteristics, and mobile technology usage and practices. All information is available free online.

The Official Museum Directory
Published annually in conjunction with National Register Publishing®, this comprehensive reference guide provides detailed contact information for individual institutions, key personnel at these institutions, and industry vendors and professionals. Publication is available in print and online versions, with the online version searchable by institution name, category, geographic location, personnel, and keyword.

Euromonitor International
Libraries, Museums, and Cultural Services in the US

Market research report analyzes key trends and developments for this market sector in the U.S., with topics addressed in the report including industry overview, market growth and industry performance, competitive environment, organization demographics, customers and suppliers, industry prospects, and five-year forecasts. Sample report and detailed table of contents can be viewed free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Museums and Art Galleries  Search for "712110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Art Museums By the Numbers

Annual survey provides aggregate benchmarking measures for art museums, with information provided including revenue and expenses per visitor, average sources of revenue and support (e.g., government, memberships, contributions, admission, other sources, endowment income), and average operating expenses (revenue-generating and arts-focused activities, administration, infrastructure, and other).

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Compensation and Salary Surveys

National Comparative Museum Salary Study
Annual salary survey provides detailed compensation and benefits information for over 50 job positions on a national basis, with survey data broken out by type of institution, annual budget size, geographic region, and geographic setting (e.g., urban, rural, and suburban) as well as personal characteristics for individual job holders such as age, gender, education level, and years of experience in current position.

Salary and Benefits Survey

Biennial salary survey provides compensation and benefits information for more than 70 full-time and part-time job positions in over 100 New York State museums and other institutions, with compensation data broken out by budget size, discipline, and institution geographic location, and employee benefits practices addressed in the survey including health insurance coverage and paid time-off policies.

Salary Survey

Annual compensation survey provides salary information for art museum professionals in the U.S. and Canada, with compensation statistics reported on a national basis and by metropolitan area based on MSA (metropolitan statistical area), CMSA (consolidated metropolitan statistical area), and PMSA (primary metropolitan statistical area). Current and prior year surveys can be purchased online.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Art Dealers and Commercial Art Galleries
Museum Shops and Stores
Travel Agents / Tour Operators
Zoos, Aquariums, and Botanical Gardens


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