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Museums & Art Galleries – Industry Research, Analysis, Statistics, and Forecasts

SIC 8412  |  NAICS 712110

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Museums & Art Galleries  (view report)
Historic Sites  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American Alliance of Museums
Publications available from this organization include:

Museum Magazine
Bimonthly publication provides news and information for museum professionals, with feature articles providing detailed analysis and commentary on topics such as leadership development, fund raising, diversity, marketing, public relations, exhibitions, standards and practices, finance, risk management, architecture, and facilities development and management. Selected articles are available free online.

Art Museum Director Survey
Annual survey provides insights into the various roles of their institutions from a director's standpoint, with topics covered in the survey including leadership (e.g., competencies, priorities and constraints), budget and personnel (e.g., revenue, expenditures, staffing), visitors and the public (e.g., audiences, competition), and collections (e.g., acquisitions, deaccessioning). Full survey is available free online.

The Official Museum Directory
Comprehensive directory provides detailed information on over 13,000 museums, with data provided including contact information, key personnel, hours and admission prices, attendance, collection and exhibition information, activities, research fields, and publications. Directory is available in online and print versions, with online version searchable by institution name, location, collection, and personnel.

Themed Entertainment Association | AECOM Economics
Theme Index and Museum Index: Global Attractions Attendance Report |

Annual study provides current and prior year attendance figures for the top 20 ranked museums on a global and regional basis (e.g., North America, Europe, Asia-Pacific) and includes commentary from AECOM professionals on factors and trends contributing to changes in attendance on a global basis and for the top museums in each of these regions. Current and prior reports are available free online.

Global Museum (Paid) Market

Market research report provides a detailed analysis of this market sector on a global basis, with data provided in the report including historical and forecast market size by type (e.g., art, science, history, other), application (e.g., personal, tour groups, student groups, others), region (e.g., North America), and country (e.g., United States, Canada, Mexico). Detailed table of contents is available free online.

BizMiner Market Analysis Reports
Museums, Art Galleries, and Planetariums  Search for "712110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Museums, Art Galleries, and Planetariums  Search for "712110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Museums & Art Galleries
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Association of Art Museum Directors
Art Museums By the Numbers

Annual survey provides benchmarking statistics for art museums, with information provided including revenue and expenses per visitor, average sources of revenues and support (e.g., earned revenues, private, government, and college and university support, endowment income), and average operating expenses (e.g., revenue-generating and arts-focused activities, administration, infrastructure, others).

IAAPA -The Global Association for the Attractions Industry
Museum and Science Centers Benchmark Report

Annual report provides financial and operational performance benchmarks for museums and science centers, with topics covered including revenue, expenses, pricing, admissions, visitor demographics, and human resources and data broken out by facility type, annual visitor attendance, and geographic region (e.g., United States and Canada, Latin America, Europe, Middle East and Africa, Asia-Pacific).

More financial benchmarking data »

Compensation and Salary Surveys

American Alliance of Museums
National Museum Salary Survey

Annual survey provides compensation information for over 50 full-time job positions, with salary data
for each position broken out by gender, highest degree completed, operating budget, discipline (e.g.,
art, history, general/multi-disciplinary, all other), governance (e.g., nonprofit, governmental, all other), location (e.g., urban, suburban, rural), regional museum association, and state museum association.

Association of Art Museum Directors
Salary Survey

Annual report provides compensation and benefits information for art museum personnel in the U.S., Canada, and Mexico, with salary data for job positions broken out by budget size, geographic region
(e.g., New England, Mid-Atlantic, Southeast, Midwest, Mountain Plains, West, Canada, Mexico), and MSA (metropolitan statistical area) population. Current and archived reports are available free online.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Art Dealers and Commercial Art Galleries
Museum Shops and Stores
Travel Agents / Tour Operators
Zoos, Aquariums, and Botanical Gardens


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