Museums & Art Galleries – Industry Research, Analysis, Statistics, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

American Alliance of Museums
Publications available from this organization include:

Museum Magazine
https://www.aam-us.org/
Bimonthly publication provides news and information for museum professionals, with feature articles providing detailed analysis and commentary on topics such as leadership development, fund raising, diversity, marketing, public relations, exhibitions, standards and practices, finance, risk management, architecture, and facilities development and management. Selected articles are available free online.

Art Museum Director Survey
https://www.aam-us.org/
Annual survey provides insights into the various roles of their institutions from a director's standpoint, with topics covered in the survey including leadership (e.g., competencies, priorities and constraints), budget and personnel (e.g., revenue, expenditures, staffing), visitors and the public (e.g., audiences, competition), and collections (e.g., acquisitions, deaccessioning). Full survey is available free online.

The Official Museum Directory
https://www.officialmuseumdirectory.com/
Comprehensive directory provides detailed information on over 13,000 museums, with data provided including contact information, key personnel, hours and admission prices, attendance, collection and exhibition information, activities, research fields, and publications. Directory is available in online and print versions, with online version searchable by institution name, location, collection, and personnel.

Themed Entertainment Association | AECOM Economics
Theme Index and Museum Index: Global Attractions Attendance Report
https://www.teaconnect.org | https://aecom.com

Annual study provides current and prior year attendance figures for the top 20 ranked museums on a global and regional basis (e.g., North America, Europe, Asia-Pacific) and includes commentary from AECOM professionals on factors and trends contributing to changes in attendance on a global basis and for the top museums in each of these regions. Current and prior reports are available free online.

GlobalInfoResearch
Global Museum (Paid) Market
https://www.globalinforesearch.com/

Market research report provides a detailed analysis of this market sector on a global basis, with data provided in the report including historical and forecast market size by type (e.g., art, science, history, other), application (e.g., personal, tour groups, student groups, others), region (e.g., North America), and country (e.g., United States, Canada, Mexico). Detailed table of contents is available free online.

BizMiner Market Analysis Reports
Museums, Art Galleries, and Planetariums
https://www.bizminer.com  Search for "712110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "712110" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Association of Art Museum Directors
Art Museums By the Numbers
https://aamd.org/

Annual survey provides benchmarking statistics for art museums, with information provided including revenue and expenses per visitor, average sources of revenues and support (e.g., earned revenues, private, government, and college and university support, endowment income), and average operating expenses (e.g., revenue-generating and arts-focused activities, administration, infrastructure, others).

IAAPA -The Global Association for the Attractions Industry
Museum and Science Centers Benchmark Report
https://www.iaapa.org/

Annual report provides financial and operational performance benchmarks for museums and science centers, with topics covered including revenue, expenses, pricing, admissions, visitor demographics, and human resources and data broken out by facility type, annual visitor attendance, and geographic region (e.g., United States and Canada, Latin America, Europe, Middle East and Africa, Asia-Pacific).

Compensation and Salary Surveys

American Alliance of Museums
National Museum Salary Survey
https://www.aam-us.org/

Annual survey provides compensation information for over 50 full-time job positions, with salary data
for each position broken out by gender, highest degree completed, operating budget, discipline (e.g.,
art, history, general/multi-disciplinary, all other), governance (e.g., nonprofit, governmental, all other), location (e.g., urban, suburban, rural), regional museum association, and state museum association.

Association of Art Museum Directors
Salary Survey
https://aamd.org/

Annual report provides compensation and benefits information for art museum personnel in the U.S., Canada, and Mexico, with salary data for job positions broken out by budget size, geographic region
(e.g., New England, Mid-Atlantic, Southeast, Midwest, Mountain Plains, West, Canada, Mexico), and MSA (metropolitan statistical area) population. Current and archived reports are available free online.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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