Colleges & Universities – Industry Analysis, Statistics, Trends, and Forecasts

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

National Association of Independent Colleges and Universities
Private Colleges: Fact File
https://www.naicu.edu/

Fact file provides a snapshot of the U.S. nonprofit college and university sector, with topics covered in this section including student enrollment, number of institutions, student demographics, grant aid awards, Pell Grant awards, student-to-faculty ratio, student involvement in campus and community activities, nontraditional learning paths, impact of completion time on costs, and student loan levels.

National Center for Education Statistics
Digest of Education Statistics: Chapter 3 - Post-Secondary Education
https://nces.ed.gov/

Digest statistical tables provide detailed data on higher education institutions, with topics covered by the digest including enrollment rates, enrollment levels and characteristics, student demographics, faculty and staff levels and characteristics, faculty salaries and benefits, degrees conferred, trends in degrees by field, student graduation rates, and revenues and expenditures by type of institution.

BizMiner Market Analysis Reports
Colleges, Universities, and Professional Schools
https://www.bizminer.com  Search for "611310" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Colleges, Universities, and Professional Schools
https://www.bizminer.com  Search for "611310" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

IBISWorld Research Reports
Industry Financial Ratios
(see links for individual reports)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.

Compensation and Salary Surveys

American Association of University Professors
Faculty Compensation Survey
https://www.aaup.org/

Annual salary survey provides compensation data for full-time faculty members by academic degree and rank (e.g., professor, associate, assistant, instructor, lecturer, and none), type of institution (e.g., public, private, and religious), gender, and region, and also provides compensation data for selected senior administrative job positions and part-time faculty members and graduate teaching assistants.

The Chronicle of Higher Education
Resources available from this organization include:

Faculty Salaries
https://store.chronicle.com/
Annual reports provide faculty salary data for over 3,700 colleges and universities for the most recent academic year and selected prior years, with data provided including the number of faculty members and the average nine-month equivalent salary for each rank and by gender at each institution as well as overall averages by state and type of institution. Sample data files can be downloaded free online.

Staff Salaries
https://store.chronicle.com/
Annual reports provide staff salaries for over 4,400 U.S. colleges and universities for the most recent academic year and selected prior years, with data provided in the report including number of full-time employees by staff category, total outlay of salaries, and average annual salary for each job category. Sample data files from the reports for the most recent and prior years can be downloaded free online.

National Center for Education Statistics
Digest of Education Statistics: Chapter 3 - Faculty Salaries and Benefits
https://nces.ed.gov/

Digest statistical tables provide average salaries and average benefits for full-time instructional faculty members on nine month contracts by gender, state, academic year, academic degree (e.g., doctoral, master's, and other), academic rank (e.g., professor, associate, assistant, instructor, lecturer, and no rank), and type of educational institution (e.g., 2-year, 4-year, public, private, nonprofit, and for-profit).

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