Massage Therapists – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
National Association of Complementary & Alternative Medicines
Massage Magazine
https://www.massagemag.com/
Monthly trade publication provides news and information for massage therapists, with topics covered in various issues including building clientele, laws and legislation, practice building, research studies, self-care tips, and hands-on techniques. Current issue is available free online with e-mail registration; articles from prior issues of the magazine can be viewed free online for each of the above categories.
American Massage Therapy Association
Resources available from this organization include:
Massage Therapy Journal
https://www.amtamassage.org/
Quarterly magazine features news and information for AMTA members, student members, and other professionals,
with topics covered in each issue including up-to-date information on research studies,
hands-on techniques, practical self-care tips, business practices, and client communications.
Articles from current and recent issues and archived past issues of
the publication can be viewed free online.
AMTA Industry Fact Sheet
https://www.amtamassage.org/
Fact sheet provides a summary overview of the current state of the profession, with
topics covered in this section including who are getting massages,
where are clients getting massages, why are clients getting massages, health and wellness reasons
for getting massages, how do clients find a therapist, how do therapists find a
client, and practitioner characteristics. All information is available free online.
AMTA Massage Profession Research Report
https://www.amtamassage.org/
Comprehensive study provides an in-depth analysis of the current state of the profession, with topics covered
in the report including consumer demand and motivation, therapist characteristics,
earnings, and employment, use of technology in practice, healthcare industry
dynamics and the participation of therapists in this sector, and training and education
of therapists. Study is available to members only.
Associated Bodywork & Massage Professionals
Resources available from this organization include:
Massage & Bodywork Magazine
https://www.abmp.com/
Bimonthly trade publication features news and information
for practicing professionals, with contents including the latest in research, treatment
techniques, business information, and professional trends, and
a selection of regularly featured columns that help keep
readers in touch with their work, clients, and health.
Digital editions of the magazine are available free online with e-mail address
registration.
ABMP Successful Practice Handbook
https://cp.revolio.com/
Comprehensive handbook covers the various aspects of starting and operating a successful
practice, with topics addressed including choosing your career path, business management
basics, marketing and advertising, financial management,
ethical considerations, practitioner self-care and professional development, and
business-related resources. Digital edition of the handbook is available free online.
BizMiner Market Analysis Reports
Massage Therapists
https://www.bizminer.com Search for "621399" and "812199" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
BizMiner Industry Financial Ratios
Massage Therapists
https://www.bizminer.com Search for "621399" and "812199" to see available reports
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld Industry Research Reports
Industry Financial Ratios
(see links for individual reports)
Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.
Compensation and Salary Surveys
American Massage Therapy Association
AMTA Massage Profession Research Report
https://www.amtamassage.org/
Compensation data section of this report provides average hourly earnings (with and without tips) for massage therapists by service location (e.g., hospital or medical office or clinic, chiropractor office or integrated clinic, health club or athletic facility, spa or salon, therapist's office, therapist's home, hotel, resort, or cruise, massage therapy franchise or chain facilities, client's workplace, and client's home).
U.S. Bureau of Labor Statistics
Massage Therapists
https://www.bls.gov/oes/
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel who provide therapeutic massages using soft tissue manipulation techniques designed to stimulate muscles, tendons, and ligaments to promote blood flow and physical healing and help to reduce stress, soreness, and spasms, manage or relieve pain, and target specific physical problems.
BV Guides and Databases
https://www.bvresources.com/
Chiropractors and Chiropractic Practices
Health Clubs and Fitness Centers
Physical Therapists
Spa Resorts and Day Spas
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