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Massage Therapists – Industry Analysis, Statistics, Trends, and Forecasts

SIC 8049  |  NAICS 621399

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts


Massage Services  (view report)
Massage Franchises  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American Massage Therapy Association
Resources available from this organization include:

AMTA Industry Fact Sheet
https://www.amtamassage.org/
Introductory section provides a summary overview of the profession, with topics covered in this section including industry size and scope, practitioner characteristics, employment and earnings, education and credentials, state regulation, and consumer demand and motivation. All information is available free online.

Resources
https://www.amtamassage.org/
Resources section provides practical advice and tools for successfully operating a practice, with topics covered in this section including practice management, marketing tools, insurance reimbursements, business finances, client relations, workplace options, and risk management. All information is available free online.

AMTA Massage Profession Research Report
https://www.amtamassage.org/
Comprehensive annual research report provides in-depth analysis of the profession, with topics covered in the report including consumer demand and motivation, practice and practitioner characteristics, services offered, employment and earnings, health care industry role, training and education, and use of technology. Research reports are available to members only.


Associated Bodywork & Massage Professionals
Resources available from this organization include:

Massage State Regulation Guide
http://www.massagetherapy.com/
Career guide section provides professional licensure requirements by state, with information provided including designation, education hours required, renewal continuing education hours per year, examinations required, liability insurance requirements, and additional requirements. All information is available free online.

Successful Practice Handbook
http://cp.revolio.com/
Comprehensive practice handbook addresses the various aspects of starting a practice and running it successfully, with content sections including choosing your career path, business management basics, marketing and advertising, financial management, ethical considerations, practitioner self-care, and additional resources and marketing materials. Digital edition of this publication can be downloaded and viewed online.


BizMiner
Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios


BizMiner
Industry Financial Ratios
Massage Services
https://www.bizminer.com  Search for "621399" and "812199"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

IBISWorld
Massage Services
(see links for individual reports)
Cost structure benchmarks section of these reports provide an analysis of industry costs and profits as a percentage of revenue by income and expense category (e.g., purchases, wages, depreciation, marketing, rent and utilities, other expenses, and earnings before interest and taxes) and includes commentary on trends and expectations for specific categories. Sample report can be downloaded and viewed online.


Compensation and Salary Surveys


American Massage Therapy Association
AMTA Massage Profession Research Report
https://www.amtamassage.org/
Comprehensive annual research report provides in-depth analysis of the profession, with compensation data provided including average hourly earnings (with and without tips) by service location (e.g., client home or workplace, therapist home or office, health club or athletic facility, chiropractic/medical office or clinic, spa or salon, hotel/resort/cruise, and franchise or chain operation). Research reports are available to members only.

U.S. Bureau of Labor Statistics
Resources available from this organization include:

Occupational Outlook Handbook - Massage Therapists
https://www.bls.gov/massage-therapists
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Occupational Employment and Wages - Massage Therapists
https://www.bls.gov/oes/current/oes319011.htm
Annual employment and wages survey provides hourly and annual wage data for this occupational category on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, upper/lower quartiles, and upper/lower deciles. All information is available free online.



Business Valuation Resources


BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Chiropractors and Chiropractic Practices
Health Clubs and Fitness Centers
Physical Therapists and Physical Therapy Practices
Spa Resorts and Day Spas

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