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Massage Therapists – Industry Analysis, Statistics, Trends, and Forecasts

SIC 8049  |  NAICS 621399

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Massage Services  (view report)
Physical Therapists  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

National Association of Complementary & Alternative Medicines
Massage Magazine

Monthly trade publication provides news and information for massage therapists, with topics covered in various issues including building clientele, laws and legislation, practice building, research studies, self-care tips, and hands-on techniques. Current issue is available free online with e-mail registration;  articles from prior issues of the magazine can be viewed free online for each of the above categories.

American Massage Therapy Association
Resources available from this organization include:

Massage Therapy Journal
Quarterly magazine features news and information for AMTA members, student members, and other professionals, with topics covered in each issue including up-to-date information on research studies, hands-on techniques, practical self-care tips, business practices, and client communications. Articles from current and recent issues and archived past issues of the publication can be viewed free online.

AMTA Industry Fact Sheet
Fact sheet provides a summary overview of the current state of the profession, with topics covered in this section including who are getting massages, where are clients getting massages, why are clients getting massages, health and wellness reasons for getting massages, how do clients find a therapist, how do therapists find a client, and practitioner characteristics. All information is available free online.

AMTA Massage Profession Research Report
Comprehensive study provides an in-depth analysis of the current state of the profession, with topics covered in the report including consumer demand and motivation, therapist characteristics, earnings, and employment, use of technology in practice, healthcare industry dynamics and the participation of therapists in this sector, and training and education of therapists. Study is available to members only.

Associated Bodywork & Massage Professionals
Resources available from this organization include:

Massage & Bodywork Magazine
Bimonthly trade publication features news and information for practicing professionals, with contents including the latest in research, treatment techniques, business information, and professional trends, and a selection of regularly featured columns that help keep readers in touch with their work, clients, and health. Digital editions of the magazine are available free online with e-mail address registration.

ABMP Successful Practice Handbook
Comprehensive handbook covers the various aspects of starting and operating a successful practice, with topics addressed including choosing your career path, business management basics, marketing and advertising, financial management, ethical considerations, practitioner self-care and professional development, and business-related resources. Digital edition of the handbook is available free online.

BizMiner Market Analysis Reports
Massage Therapists  Search for "621399" and "812199" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Massage Therapists  Search for "621399" and "812199" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Massage Services
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

American Massage Therapy Association
AMTA Massage Profession Research Report

Compensation data section of this report provides average hourly earnings (with and without tips) for massage therapists by service location (e.g., hospital or medical office or clinic, chiropractor office or integrated clinic, health club or athletic facility, spa or salon, therapist's office, therapist's home, hotel, resort, or cruise, massage therapy franchise or chain facilities, client's workplace, and client's home).

U.S. Bureau of Labor Statistics
Massage Therapists

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel who provide therapeutic massages using soft tissue manipulation techniques designed to stimulate muscles, tendons, and ligaments to promote blood flow and physical healing and help to  reduce stress, soreness, and spasms, manage or relieve pain, and target specific physical problems.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Chiropractors and Chiropractic Practices
Health Clubs and Fitness Centers
Physical Therapists
Spa Resorts and Day Spas


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