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Massage Therapists – Industry Analysis, Statistics, Trends, and Forecasts

SIC 8049  |  NAICS 621399

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
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Industry Analysis, Statistics, Trends, and Forecasts


Massage Services  (view report)
Massage Franchises  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

National Association of Complementary & Alternative Medicines
Massage Magazine
https://www.massagemag.com/

Monthly trade publication provides news and information for massage therapists, with topics covered in various issues including building clientele, laws and legislation, practice building, research studies, self-care tips, and hands-on techniques. Current issue is available free online with e-mail registration;  articles from prior issues of the magazine can be viewed free online for each of the above categories.


American Massage Therapy Association
Resources available from this organization include:

Massage Therapy Journal
https://www.amtamassage.org/
Quarterly magazine features news and information for AMTA members, student members, and other professionals, with topics covered in each issue including up-to-date information on research studies, hands-on techniques, practical self-care tips, business practices, and client communications. Articles from current and recent issues and archived past issues of the publication can be viewed free online.

AMTA Industry Fact Sheet
https://www.amtamassage.org/
Fact sheet provides a summary overview of the current state of the profession, with topics covered in this section including who are getting massages, where are clients getting massages, why are clients getting massages, health and wellness reasons for getting massages, how do clients find a therapist, how do therapists find a client, and practitioner characteristics. All information is available free online.

AMTA Massage Profession Research Report
https://www.amtamassage.org/
Comprehensive study provides an in-depth analysis of the current state of the profession, with topics covered in the report including consumer demand and motivation, therapist characteristics, earnings, and employment, use of technology in practice, healthcare industry dynamics and the participation of therapists in this sector, and training and education of therapists. Study is available to members only.


Associated Bodywork & Massage Professionals
Resources available from this organization include:

Massage & Bodywork Magazine
https://www.abmp.com/
Bimonthly trade publication features news and information for practicing professionals, with contents including the latest in research, treatment techniques, business information, and professional trends, and a selection of regularly featured columns that help keep readers in touch with their work, clients, and health. Digital editions of the magazine are available free online with e-mail address registration.

ABMP Successful Practice Handbook
https://cp.revolio.com/
Comprehensive handbook covers the various aspects of starting and operating a successful practice, with topics addressed including choosing your career path, business management basics, marketing and advertising, financial management, ethical considerations, practitioner self-care and professional development, and business-related resources. Digital edition of the handbook is available free online.


BizMiner Market Analysis Reports
Massage Therapists
https://www.bizminer.com  Search for "621399" and "812199" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios


BizMiner Industry Financial Ratios
Massage Therapists
https://www.bizminer.com  Search for "621399" and "812199" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial ratio analysis can be viewed free online.

IBISWorld Research Reports
Massage Services
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses
as a percentage of annual revenues for establishments that provide therapeutic and non-therapeutic massage services for the medical, recreational, and alternative health care markets, with therapeutic massage services provided for health and wellness reasons accounting for the majority of revenues.



Compensation and Salary Surveys


American Massage Therapy Association
AMTA Massage Profession Research Report
https://www.amtamassage.org/

Compensation data section of this report provides average hourly earnings (with and without tips) for massage therapists by service location (e.g., hospital or medical office or clinic, chiropractor office or integrated clinic, health club or athletic facility, spa or salon, therapist's office, therapist's home, hotel, resort, or cruise, massage therapy franchise or chain facilities, client's workplace, and client's home).


U.S. Bureau of Labor Statistics
Massage Therapists
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel who provide therapeutic massages using soft tissue manipulation techniques designed to stimulate muscles, tendons, and ligaments to promote blood flow and physical healing and help to  reduce stress, soreness, and spasms, manage or relieve pain, and target specific physical problems.



BV Guides and Databases


BVMarketData
www.bvresources.com
Private company sales transaction data for over 900 industries.



Related Industries:
Chiropractors and Chiropractic Practices
Health Clubs and Fitness Centers
Physical Therapists
Spa Resorts and Day Spas

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