Valuation Resources

Yoga Studios

SIC 7999 | NAICS 611699


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

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Industry Analysis, Trends, Statistics, and Forecasts

IBISWorld
IBISWorld
Pilates & Yoga Studios  (view report)
Fitness Centers  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Cruz Bay Publishing, Inc.
Yoga Journal
https://www.yogajournal.com/ / how-to-open-a-studio

Business section of this monthly trade magazine includes a series on how to open a studio, covering topics such as developing a business plan, trademarking the name, selecting a location, entering into a lease agreement, and negotiating employment contracts, and includes additional articles that cover other aspects of successfully managing and operating a studio. All articles can be viewed free online.


North American Studio Alliance
Information resources available from this organization include:

NAMASTA Newsletter
https://www.namasta.com/
Free e-newsletter offers teachers, studio owners, and other mind-body professionals ideas, insights, and information on running their business, with topics covered in the newsletter including advertising and promoting the practice, getting new clients and keeping current clients, increasing revenues and controlling operating costs, developing new offerings, and managing administrative issues and risks.

Press & Resources
https://www.namasta.com/
Press and resources section of this site includes an extensive selection of press releases, statistics, and other articles, resources, and references from a wide range of sources, with a primary focus on news and information for teachers, studio owners, and other practitioners of Pilates, yoga, massage therapy, Tai chi, Qigong, and bodywork techniques. All items in this section are available free online.


Yoga Alliance | Ipsos Public Affairs
Yoga In America Study
https://www.yogaalliance.org/

Comprehensive national study provides detailed information on the practice of yoga in the U.S. from the perspective of practitioners, teachers, and studio owners, with information provided in the studio section including number of classes offered and students attending, teacher staffing and recruitment, other income sources, operating costs, and marketing methods used. Report is available free online.


Sports & Fitness Industry Association
Yoga Participation Report
http://www.sfia.org/ / sample

Annual single sports participation report provides information on participation trends over the last five years and includes a detailed analysis of frequency of participation for most recent year broken down by gender, age, household income, level of education, and geographic region, as well as an analysis of cross participation in other physical activities. Sample sports participation report is available online.


AMR Research
Pilates & Yoga Studios Market
https://www.alliedmarketresearch.com/

Comprehensive market research report provides a detailed analysis of this market sector on a global and regional basis, with information provided in the study including key market trends, growth factors and opportunities, and market size and forecast by type of activity (e.g., classes, merchandise sales, and accreditation training) and geographic market (e.g., North America, United States, and Canada).


More Resources »
Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Yoga Instruction
https://www.bizminer.com  Search for above title

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

IBISWorld
Pilates & Yoga Studios
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for studios that provide instructional classes for individuals and groups and may also provide accreditation training for instructors and sell water, protein bars, other nutritional supplements, and ancillary merchandise such as clothing, mats, and workout equipment.


More Resources »
Compensation and Salary Surveys

PayScale, Inc.
Yoga Instruction
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage data for various job positions in this sector such as general/operations manager, studio manager, instructor, teacher, office manager, administrative assistant, and front desk receptionist, with employers for which salary or wage data is provided including CorePower Yoga, LLC, YogaWorks, Inc., and Bikram's Yoga College of India, L.P.

IDEA Health & Fitness Association
Yoga Instructor Salary
https://pro.ideafit.com/

Fitness salaries section provides compensation information by job type and geographic location, with information provided for instructors including employment status (e.g., employee, independent, both), compensation method (e.g., salary, per hour, per class/session, per participant), and average hourly rate and salary on a national, state, and city (e.g., New York, Chicago, Houston, Phoenix, L.A.) basis.


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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data
https://www.bvresources.com/

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.


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Related Industries:
Health Clubs and Fitness Centers
Health Food, Vitamin, and Supplement Stores
Personal Trainers and Fitness Instructors
Spa Resorts and Day Spas

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