Yoga Studios – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
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- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Cruz Bay Publishing, Inc.
https://www.yogajournal.com/ / how-to-open-a-studio
Business section of this monthly trade magazine includes a series on how to open a studio, covering topics such as developing a business plan, trademarking the name, selecting a location, entering into a lease agreement, and negotiating employment contracts, and includes additional articles that cover other aspects of successfully managing and operating a studio. All articles can be viewed free online.
North American Studio Alliance
Resources available from this organization include:
Free e-newsletter offers teachers, studio owners, and other mind-body professionals ideas, insights, and information on running their business, with topics covered in the newsletter including advertising and promoting the practice, getting new clients and keeping current clients, increasing revenues and controlling operating costs, developing new offerings, and managing administrative issues and risks.
Press & Resources
Press and resources section of this site includes an extensive selection of press releases, statistics, and other articles, resources, and references from a wide range of sources, with a primary focus on news and information for teachers, studio owners, and other practitioners of Pilates, yoga, massage therapy, Tai chi, Qigong, and bodywork techniques. All items in this section are available free online.
Yoga Alliance | Ipsos Public Affairs
Yoga In America Study
Comprehensive national study provides detailed information on the practice of yoga in the U.S. from the perspective of practitioners, teachers, and studio owners, with information provided in the studio section including number of classes offered and students attending, teacher staffing and recruitment, other income sources, operating costs, and marketing methods used. Report is available free online.
Sports & Fitness Industry Association
Yoga Participation Report
http://www.sfia.org/ / sample-report Search store for "yoga" to see current and prior reports
Annual single sports participation report provides information on participation trends over the last five years and includes a detailed analysis of frequency of participation for most recent year broken down by gender, age, household income, level of education, and geographic region, as well as an analysis of cross participation in other physical activities. Sample sports participation report is available online.
Pilates & Yoga Studios Market
Comprehensive market research report provides a detailed analysis of this market sector on a global and regional basis, with information provided in the study including key market trends, growth factors and opportunities, and market size and forecast by type of activity (e.g., classes, merchandise sales, and accreditation training) and geographic market (e.g., North America, United States, and Canada).
BizMiner Market Analysis Reports
Yoga Schools and Instruction
https://www.bizminer.com Search for "611699.38" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Yoga Schools and Instruction
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Pilates & Yoga Studios
Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.
Free online service provides median salary, bonus, and hourly wage data for various job positions in this sector such as general/operations manager, studio manager, instructor, teacher, office manager, administrative assistant, and front desk receptionist, with employers for which salary or wage data is provided including CorePower Yoga, LLC, YogaWorks, Inc., and Bikram's Yoga College of India, L.P.
IDEA Health & Fitness Association
Yoga Instructor Salary
Fitness salaries section provides compensation information by job type and geographic location, with information provided for instructors including employment status (e.g., employee, independent, both), compensation method (e.g., salary, per hour, per class/session, per participant), and average hourly rate and salary on a national, state, and city (e.g., New York, Chicago, Houston, Phoenix, L.A.) basis.
Private Company Sales Transaction Databases
Types of establishments included in these codes
Health Clubs and Fitness Centers
Health Food, Vitamin, and Supplement Stores
Personal Trainers and Fitness Instructors
Spa Resorts and Day Spas
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