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Yoga Studios – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7999  |  NAICS 611699

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Pilates & Yoga Studios  (view report)
Fitness Centers  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Cruz Bay Publishing, Inc.
Yoga Journal / how-to-open-a-studio

Business section of this monthly trade magazine includes a series on how to open a studio, covering topics such as developing a business plan, trademarking the name, selecting a location, entering into a lease agreement, and negotiating employment contracts, and includes additional articles that cover other aspects of successfully managing and operating a studio. All articles can be viewed free online.

North American Studio Alliance
Resources available from this organization include:

NAMASTA Newsletter
Free e-newsletter offers teachers, studio owners, and other mind-body professionals ideas, insights, and information on running their business, with topics covered in the newsletter including advertising and promoting the practice, getting new clients and keeping current clients, increasing revenues and controlling operating costs, developing new offerings, and managing administrative issues and risks.

Press & Resources
Press and resources section of this site includes an extensive selection of press releases, statistics, and other articles, resources, and references from a wide range of sources, with a primary focus on news and information for teachers, studio owners, and other practitioners of Pilates, yoga, massage therapy, Tai chi, Qigong, and bodywork techniques. All items in this section are available free online.

Yoga Alliance | Ipsos Public Affairs
Yoga In America Study

Comprehensive national study provides detailed information on the practice of yoga in the U.S. from the perspective of practitioners, teachers, and studio owners, with information provided in the studio section including number of classes offered and students attending, teacher staffing and recruitment, other income sources, operating costs, and marketing methods used. Report is available free online.

Sports & Fitness Industry Association
Yoga Participation Report / sample-report  Search store for "yoga" to see current and prior reports

Annual single sports participation report provides information on participation trends over the last five years and includes a detailed analysis of frequency of participation for most recent year broken down by gender, age, household income, level of education, and geographic region, as well as an analysis of cross participation in other physical activities. Sample sports participation report is available online.

AMR Research
Pilates & Yoga Studios Market

Comprehensive market research report provides a detailed analysis of this market sector on a global and regional basis, with information provided in the study including key market trends, growth factors and opportunities, and market size and forecast by type of activity (e.g., classes, merchandise sales, and accreditation training) and geographic market (e.g., North America, United States, and Canada).

BizMiner Market Analysis Reports
Yoga Schools and Instruction  Search for "611699.38" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Yoga Schools and Instruction  Search for "611699.38" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial ratio analysis can be viewed free online.

IBISWorld Research Reports
Pilates & Yoga Studios
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for studios that provide instructional classes for individuals and groups and may also provide accreditation training for instructors and sell water, protein bars, other nutritional supplements, and ancillary merchandise such as clothing, mats, and workout equipment.

Compensation and Salary Surveys

PayScale, Inc.
Yoga Instruction
Free online service provides median salary, bonus, and hourly wage data for various job positions in this sector such as general/operations manager, studio manager, instructor, teacher, office manager, administrative assistant, and front desk receptionist, with employers for which salary or wage data is provided including CorePower Yoga, LLC, YogaWorks, Inc., and Bikram's Yoga College of India, L.P.

IDEA Health & Fitness Association
Yoga Instructor Salary

Fitness salaries section provides compensation information by job type and geographic location, with information provided for instructors including employment status (e.g., employee, independent, both), compensation method (e.g., salary, per hour, per class/session, per participant), and average hourly rate and salary on a national, state, and city (e.g., New York, Chicago, Houston, Phoenix, L.A.) basis.

BV Guides and Databases

Private company sales transaction data for over 900 industries.

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