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Ski Resorts & Areas – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7999  |  NAICS 713920

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
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Industry Analysis, Statistics, Trends, and Forecasts


Industry Research Reports
Ski & Snowboard Resorts  (view report)
Ski & Snowboard Rental  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Ski Area Management
SAM Magazine
http://www.saminfo.com/

Bimonthly trade journal features news and information for the mountain resort owners and managers, with topics covered in each issue of this publication including resort operations, rental business, food and beverage services, retail operations, risk management, human resources, marketing, and social media. Selected articles from current and previous issues of the magazine can be viewed free online.


National Ski Areas Association (NSAA)
Resources available from this trade association include:

NSAA Journal
http://www.nsaa.org/
Bimonthly trade publication features news and information for ski resort management personnel, with special features including the fall "Kotke Report" which covers the national end-of-season survey, the early winter "Demographics" edition which includes coverage of the national demographic study, and the spring "Eye on the Industry" edition which addresses the results of the economic analysis survey.

Industry Stats
http://www.nsaa.org/
Introductory section provides information on estimated annual snowsports visits by geographic region, NSAA geographic region map, number of active domestic snowsports participants by equipment type number of ski areas in operation by state, individual mountain resort areas listed by year opened, and owners of ski resorts listed by state in which headquartered. All information can be viewed free online.

Economic Analysis
http://www.nsaa.org/
Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.

Kottke National End of Season Survey
http://www.nsaa.org/
Annual end-of-season survey provides a detailed analysis of visitor data for skiers and snowboarders on regional basis, and also provides data on the number of operating resort areas, snowfall and days open, lesson volumes, visits by ticket type (e.g., paid, season pass, and complimentary/unpaid), and non-snowsports activities (e.g., chairlift ride, mountain biking, golf/disc golf, and zip line/canopy tour).

National Demographic Study
http://www.nsaa.org/
Annual survey conducted by NSAA and RRC Associates provides demographic information for resort visitors (e.g., age, gender, racial/ethnic mix, household income, marital/family status, and visitor party composition), and includes a detailed analysis of visitor geographic origin by NSAA resort region and resort destination by skier/snowboarder place of residence. Table of contents is available free online.


RRC Associates
Snowsports Market Profiles
https://www.rrcassociates.com/

Market profile report provides a snapshot of important characteristics for specific geographic markets, with data provided in each report including number of snowsports visits, number of active participants, demographic characteristics (e.g., age, gender, and household income and status), top 20 ZIP codes for visits, and visitor characteristics (e.g., type of equipment, level of ability, and day or overnight visit).


BizMiner Market Analysis Reports
Skiing Facilities
https://www.bizminer.com  Search for "713920" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More industry research reports »

Financial Statements and Financial Ratios


BizMiner Industry Financial Ratios
Skiing Facilities
https://www.bizminer.com  Search for "713920" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Ski & Snowboard Resorts
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.


NSAA
Economic Analysis
http://www.nsaa.org/

Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.


More financial benchmarking data »

Compensation and Salary Surveys


NSAA / Sierra Research Associates LLC
National Wage & Salary Survey of Mountain Resorts
http://www.nsaa.org/ / http://www.sierraresearchassociates.com/

Annual salary survey provides hourly wage rate and base salary data for over 200 job positions, with survey results broken out by geographic region, total uphill lift capacity per hour, and total skier visits for the last full season on an individual resort basis. Survey input spreadsheet with a complete listing of all job positions included by the survey is available free online at Sierra Research Associates LLC.


PayScale, Inc.
Ski Resorts / Skiing Facility
https://www.payscale.com/

Free online service provides salary, bonus, and hourly rate data for job positions such as operations manager, store manager, food and beverage director, maintenance manager, ski instructor, and ski patroller, with employers for which salary or hourly rate data is provided including Vail Resorts, Inc., Mammoth Mountain Ski Area, LLC, Telluride Ski & Golf Company, LLLP, and Copper Mountain, Inc.


More compensation surveys »

BV Guides and Databases


BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »


Related Industries:
Ski and Snowboard Shops
Sporting Goods Distributors
Sporting Goods Manufacturers
Sporting Goods Stores

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