Ski Resorts & Areas – Industry Analysis, Statistics, Trends, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Ski Area Management
SAM Magazine
http://www.saminfo.com/

Bimonthly trade journal features news and information for the mountain resort owners and managers, with topics covered in each issue of this publication including resort operations, rental business, food and beverage services, retail operations, risk management, human resources, marketing, and social media. Selected articles from current and previous issues of the magazine can be viewed free online.

National Ski Areas Association (NSAA)
Resources available from this trade association include:

NSAA Journal
http://www.nsaa.org/
Bimonthly trade publication features news and information for ski resort management personnel, with special features including the fall "Kotke Report" which covers the national end-of-season survey, the early winter "Demographics" edition which includes coverage of the national demographic study, and the spring "Eye on the Industry" edition which addresses the results of the economic analysis survey.

Industry Stats
http://www.nsaa.org/
Introductory section provides information on estimated annual snowsports visits by geographic region, NSAA geographic region map, number of active domestic snowsports participants by equipment type number of ski areas in operation by state, individual mountain resort areas listed by year opened, and owners of ski resorts listed by state in which headquartered. All information can be viewed free online.

Economic Analysis
http://www.nsaa.org/
Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.

Kottke National End of Season Survey
http://www.nsaa.org/
Annual end-of-season survey provides a detailed analysis of visitor data for skiers and snowboarders on regional basis, and also provides data on the number of operating resort areas, snowfall and days open, lesson volumes, visits by ticket type (e.g., paid, season pass, and complimentary/unpaid), and non-snowsports activities (e.g., chairlift ride, mountain biking, golf/disc golf, and zip line/canopy tour).

National Demographic Study
http://www.nsaa.org/
Annual survey conducted by NSAA and RRC Associates provides demographic information for resort visitors (e.g., age, gender, racial/ethnic mix, household income, marital/family status, and visitor party composition), and includes a detailed analysis of visitor geographic origin by NSAA resort region and resort destination by skier/snowboarder place of residence. Table of contents is available free online.

RRC Associates
Snowsports Market Profiles
https://www.rrcassociates.com/

Market profile report provides a snapshot of important characteristics for specific geographic markets, with data provided in each report including number of snowsports visits, number of active participants, demographic characteristics (e.g., age, gender, and household income and status), top 20 ZIP codes for visits, and visitor characteristics (e.g., type of equipment, level of ability, and day or overnight visit).

BizMiner Market Analysis Reports
Skiing Facilities
https://www.bizminer.com  Search for "713920" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "713920" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

NSAA
Economic Analysis
http://www.nsaa.org/

Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.

Compensation and Salary Surveys

NSAA / Sierra Research Associates LLC
National Wage & Salary Survey of Mountain Resorts
http://www.nsaa.org/ / http://www.sierraresearchassociates.com/

Annual salary survey provides hourly wage rate and base salary data for over 200 job positions, with survey results broken out by geographic region, total uphill lift capacity per hour, and total skier visits for the last full season on an individual resort basis. Survey input spreadsheet with a complete listing of all job positions included by the survey is available free online at Sierra Research Associates LLC.

PayScale, Inc.
Ski Resorts / Skiing Facility
https://www.payscale.com/

Free online service provides salary, bonus, and hourly rate data for job positions such as operations manager, store manager, food and beverage director, maintenance manager, ski instructor, and ski patroller, with employers for which salary or hourly rate data is provided including Vail Resorts, Inc., Mammoth Mountain Ski Area, LLC, Telluride Ski & Golf Company, LLLP, and Copper Mountain, Inc.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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