Valuation Resources

Amusement, Theme, and Water Parks

SIC 7996  |  NAICS 713110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more. See the following sections listed below to view available resources by category: industry analysis, trends, statistics, and forecasts; financial statements and financial ratios; compensation and salary surveys; and business valuation resources. For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Amusement Parks  (view report)
Water Parks  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected data including market size based on revenue, five-year average growth rate, number of businesses, and total employment are available free online.

Funworld Magazine
Monthly trade magazine features news and information for the amusement and water park operators, with topics covered including emerging trends, best practices, marketing strategies, operator profiles, safety, and technology. Selected articles from the current issue of the magazine can be viewed free online.

Amusement Today
Monthly trade newspaper features news and information for amusement business owners, managers, and suppliers, with major content categories including international, parks and attractions, waterparks and resorts, business, and classifieds. Current and prior digital editions of the newspaper are available free online.

World Waterpark™ Magazine

Monthly trade publication features news and information for waterparks and resorts, with topics covered in each issue including industry developments, park innovations, technology updates, how-to features, member news, new projects, and product profiles. Digital editions of the magazine are available online.

JLC Hospitality Consulting
Media Center
Media center section includes articles, reports, and presentations covering various aspects of the water park industry, including the state of the industry in general and for specific sectors such as indoor entertainment centers and hotel resorts. All items included in the media section can be downloaded and viewed online.

Mintel Group Ltd.
Theme Parks - US
Market research report provides in-depth analysis of this recreational sector, with topics  covered including market size and forecast, market drivers, competitive context, segment performance, revenue sources (e.g., admissions, food and beverage, merchandise, and other), marketing strategies, leading participants, and more. Detailed table of contents which includes key points from the report can be viewed free online.

Themed Entertainment Association / AECOM Economics
Theme Index: The Global Attractions Attendance Report
Annual report provides current and prior year attendance figures for the top amusement, theme, and water parks on a global and regional basis (e.g., North America, Latin America, Europe, and Asia-Pacific) and also includes commentary from AECOM economics personnel on factors contributing to and driving changes in attendance for each of these regions. Current and prior year reports can be downloaded and viewed online.

Amusement & Theme Parks / Water Ride Operations Market Analysis  Search for "713110" to see reports for specific types of operations

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

Industry Financial Ratios
Amusement & Theme Parks / Water Ride Operations  Search for "713110" to see reports for specific types of operations
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample national and metropolitan area reports are available free online.

Benchmark Study
Comprehensive research study provides financial and operating benchmarks for amusement and water park operations in the U.S. and other countries, with benchmarking data broken out by geographic region, facility type, seasonality (e.g., all year, seasonal), annual attendance, pricing policy for major attractions (e.g., pay-one-price, pay-as-you-go, and combination), and impact of weather on attendance and revenue.

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Amusement Parks and Arcades

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis
for personnel/job positions/occupations/jobs/occupational job titles/categories

PayScale, Inc.
Amusement Park / Water Park / water-park

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as , with employers for which wage data is provided including .

Business Valuation Resources

Private company sales transaction data for over 800 industries.

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