Valuation Resources

Amusement, Theme, and Water Parks

SIC 7996 | NAICS 713110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

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Industry Analysis, Trends, Statistics, and Forecasts

Amusement Parks  (view report)
Water Parks  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Funworld Magazine
Monthly trade magazine features news and information for the amusement and water park operators, with topics covered including emerging trends, best practices, marketing strategies, operator profiles, safety, and technology. Selected articles from the current issue of the magazine can be viewed free online.

Amusement Today
Monthly trade newspaper features news and information for amusement business owners, managers, and suppliers, with major content categories including international, parks and attractions, waterparks and resorts, business, and classifieds. Current and prior digital editions of the newspaper are available free online.

World Waterpark™ Magazine

Monthly trade publication features news and information for waterparks and resorts, with topics covered in each issue including industry developments, park innovations, technology updates, how-to features, member news, new projects, and product profiles. Digital editions of the magazine are available online.

JLC Hospitality Consulting
Media Center
Media center section includes articles, reports, and presentations covering various aspects of the water park industry, including the state of the industry in general and for specific sectors such as indoor entertainment centers and hotel resorts. All items included in the media section can be downloaded and viewed online.

Mintel Group Ltd.
Theme Parks - US
Market research report provides in-depth analysis of this recreational sector, with topics  covered including market size and forecast, market drivers, competitive context, segment performance, revenue sources (e.g., admissions, food and beverage, merchandise, and other), marketing strategies, leading participants, and more. Detailed table of contents which includes key points from the report can be viewed free online.

Themed Entertainment Association / AECOM Economics
Theme Index: The Global Attractions Attendance Report
Annual report provides current and prior year attendance figures for the top amusement, theme, and water parks on a global and regional basis (e.g., North America, Latin America, Europe, and Asia-Pacific) and also includes commentary from AECOM economics personnel on factors contributing to and driving changes in attendance for each of these regions. Current and prior year reports can be downloaded and viewed online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Amusement and Theme Parks / Water Ride Operations  Search for "713110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Benchmark Study
Comprehensive research study provides financial and operating benchmarks for amusement and water park operations in the U.S. and other countries, with benchmarking data broken out by geographic region, facility type, seasonality (e.g., all year, seasonal), annual attendance, pricing policy for major attractions (e.g., pay-one-price, pay-as-you-go, and combination), and impact of weather on attendance and revenue.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Amusement Parks and Arcades
Annual wage survey provides hourly and annual wage data for personnel employed by in this recreational sector on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

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Business Valuation Resources

Frazier Capital
The Valuation of Amusement Parks and Family Entertainment Center Operations
Topics covered in this publication include an overview of the amusement industry, analyzing financial statements and operations, summary of business valuation approaches, and valuing the business, real estate, and equipment. Table of contents and selected excerpts from the book can be viewed free online.

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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