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Amusement & Water Parks – Industry Research, Analysis, Statistics, and Forecasts

SIC 7996  |  NAICS 713110

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Amusement Parks  (view report)
Water Parks  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

IAAPA -The Global Association for the Attractions Industry
Publications available from this trade association include:

Funworld Magazine
Bimonthly trade journal provides news and information for amusement park and waterpark operators, with topics covered in various issues including emerging trends, best practices, marketing strategies, park operations, training tips, new products, finance, safety, technology, company profiles, and trade events and conferences. Current and prior digital editions of the magazine can be viewed free online.

Global Theme and Amusement Park Outlook
Annual report provides an overview of attendance, per capita spending, and total spending by theme and amusement park visitors on a global basis for the last two years and includes forecasts for these same measures over the next five years on a global and regional basis (e.g., North America, Europe, Latin America-Carribean, Asia Pacific, Middle East-Africa). Sample report can be viewed free online.

Amusement Today, Inc.
Amusement Today

Monthly newspaper features news and information for owners and operators of parks and attractions, with content sections including parks, fairs, and attractions, waterparks and recreation, business and newsmakers, women of influence, safety, maintenance, and operations, and upcoming trade events, conventions, and conferences. Current and prior issues of the newspaper can be viewed free online.

World Waterpark Association
World Waterpark™ Magazine

Monthly trade magazine provides news and information for owners and managers of waterparks and resorts, with topics addressed in various issues including industry news, developments, innovations, and technological advancements, in-park innovations and developments, how-to advice on technical issues, professional development advice, new projects and attraction additions, and product profiles.

Themed Entertainment Association | AECOM Economics
Theme Index: Global Attractions Attendance Report |

Annual report provides current and prior year attendance figures for the top amusement, theme, and water parks on a global and regional basis (e.g., North America, Latin America, Asia-Pacific, Europe, Middle East, and Africa) and includes commentary from AECOM personnel on factors contributing to changes in attendance for each of these regions. Current and prior reports can be viewed free online.

Grand View Research
Amusement Parks
Comprehensive research report provides a detailed analysis of the market for this sector on a global and regional basis, with information provided for the U.S. including market size and forecasts by type of rides (e.g., mechanical, water, other), guest age (e.g., 18 or less, 19 to 35, 36 to 50, 51 to 65, over 65), and revenue source (e.g., tickets, food and beverages, merchandise, hotels and resorts, others).

BizMiner Market Analysis Reports
Amusement Parks / Water Parks  Search for "713110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Amusement Parks / Water Parks  Search for "713110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Amusement & Water Parks
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

IAAPA -The Global Association for the Attractions Industry
Amusement Park Benchmark Report / Water Park Benchmark Report

Annual reports provide financial and operational performance benchmarks for amusement parks and water parks, with topics covered including revenue, expenses, pricing, admissions, mix of attractions, and visitor demographics and data broken out by type of facility (e.g., indoor, outdoor, both), annual attendance, and region (e.g., U.S.-Canada, Latin America, Asia-Pacific, Europe, Middle East-Africa).

More financial benchmarking data »

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Amusement Parks and Arcades

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupations employed by firms in this sector that operate various attractions including mechanical rides, water rides, games, shows, themed exhibits, restaurants, snack bars, and merchandise shops, and may also lease space to others on a concession basis. All information can be viewed free online.

PayScale, Inc.
Amusement and Water Parks / waterparks

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as director of operations, mechanical engineer, marketing manager, operations supervisor, lifeguard, and maintenance technician, with employers for which data is provided including Cedar Fair, LP, Six Flags, Inc., The Walt Disney Company, NBCUniversal Media LLC,  and SeaWorld Entertainment Inc.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Amusement Arcades
Family Entertainment Centers
Hotels and Motels
Travel Agents and Agencies


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