Spa industry section of this publication provides information on the number of spas, revenues, and total employment by market segment (e.g., day/club/salon, hotel/resort, destination/health, medical, and thermal/mineral springs) and global region (e.g., Europe, Asia-Pacific, Middle East-North Africa, Sub-Saharan Africa, North America, and Latin America-Caribbean) and for the top 20 spa markets.
U.S. Spa Study
Comprehensive annual research study conducted by PwC International analyzes the current state of the industry, with topics addressed in the study including key trends and statistics, industry profile in terms of types of spas, size, and geography, facility characteristics, types of services and products offered, composition of revenue, retail products, staffing levels, labor costs, and employee benefits.
ISA member library features research studies covering various aspects of the industry, with reports available to members including consumer snapshots/studies which provide insights into consumer attitudes and behaviors and member snapshot surveys which address topics such as retail sales, customer service, marketing strategies, social media usage, and employee training and retention.
Resource library includes articles, fact sheets, research reports, and other publications which cover various aspects of the day spa industry, with topics covered in this section including industry trends, business operations, marketing strategies, retail sales, business growth and retention, employment and human resources, and environment and sustainability. All information is available free online.
Retail Survey Report
Biennial survey provides information on day spa retail operations and trends, with topics addressed in the study including facility size, retail sales to services ratio, commission rate on retail sales, staff members involved in retail sales, product categories carried, product pricing and displays, inventory turns per year, and average unit price, number of units sold, and retail sales amount per client visit.
Market research report provides a detailed analysis of the U.S. market for spa services, with topics covered in the report including market size and forecast by market segment (e.g., day, hotel/resort, medical, destination, and mineral/thermal spring), and major franchise operations profiled including Planet Beach, Massage Envy, Hand & Stone, Elements Massage, and The Woodhouse Day Spas.
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Free online service provides median salary and hourly wage data for selected job positions such as salon manager, licensed massage therapist, esthetician, massage therapist, and salon receptionist, with employers for which compensation data is provided including franchise operations of Massage Envy Franchising, LLC, Planet Beach Franchising Corp., and The Woodhouse Day Spas Corp.
Compensation trends survey provides an overview of compensation practices for businesses ranging from
destination resorts to sole practitioners, with topics covered in the report including pay structure
for treatment service providers, hourly rate paid to treatment service providers, commission rate on treatment services, payment of gratuities, commission rate on product sales, and benefits provided.