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Spa Resorts and Day Spas

SIC 7991 | NAICS 812199

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Health & Wellness Spas  (view report)
Hair & Nail Care Salons  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Global Wellness Institute
The Global Spa & Wellness Economy Monitor

Spa industry section of this publication provides information on the number of spas, revenues, and total employment by market segment (e.g., day/club/salon, hotel/resort, destination/health, medical, and thermal/mineral springs) and global region (e.g., Europe, Asia-Pacific, Middle East-North Africa, Sub-Saharan Africa, North America, and Latin America-Caribbean) and for the top 20 spa markets.

International Spa Association
Information resources available from this trade association include:

U.S. Spa Industry Study
Comprehensive annual research study conducted by PwC International analyzes the current state of the industry, with topics addressed in the study including key trends and statistics, industry profile in terms of types of spas, size, and geography, facility characteristics, types of services and products offered, composition of revenue, retail products, staffing levels, labor costs, and employee benefits.

Research Library
ISA member library features research studies covering various aspects of the industry, with reports available to members including consumer snapshots/studies which provide insights into consumer attitudes and behaviors and member snapshot surveys which address topics such as retail sales, customer service, marketing strategies, social media usage, and employee training and retention.

Day Spa Association
Information resources available from this trade association include:

Resource Library
Resource library includes articles, fact sheets, research reports, and other publications which cover various aspects of the day spa industry, with topics covered in this section including industry trends, business operations, marketing strategies, retail sales, business growth and retention, employment and human resources, and environment and sustainability. All information is available free online.

Retail Survey Report
Biennial survey provides information on day spa retail operations and trends, with topics addressed in the study including facility size, retail sales to services ratio, commission rate on retail sales, staff members involved in retail sales, product categories carried, product pricing and displays, inventory turns per year, and average unit price, number of units sold, and retail sales amount per client visit.

Spa Market in the U.S.

Market research report provides a detailed analysis of the U.S. market for spa services, with topics covered in the report including market size and forecast by market segment (e.g., day, hotel/resort, medical, destination, and mineral/thermal spring), and major franchise operations profiled including Planet Beach, Massage Envy, Hand & Stone, Elements Massage, and The Woodhouse Day Spas.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Spas  Search for "812199"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Health & Wellness Spas
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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Compensation and Salary Surveys

PayScale, Inc.
Salons and Spas / Day Spas / dayspa

Free online service provides median salary and hourly wage data for selected job positions such as salon manager, licensed massage therapist, esthetician, massage therapist, and salon receptionist, with employers for which compensation data is provided including franchise operations of Massage Envy Franchising, LLC, Planet Beach Franchising Corp., and The Woodhouse Day Spas Corp.

Day Spa Association
Compensation Trends Survey

Compensation trends survey provides an overview of compensation practices for businesses ranging from destination resorts to sole practitioners, with topics covered in the report including pay structure
for treatment service providers, hourly rate paid to treatment service providers, commission rate on treatment services, payment of gratuities, commission rate on product sales, and benefits provided.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data  Select "Guest Search" to view data by industry

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Cosmetics, Beauty Supplies, and Perfume Stores
Hair and Nail Salons, Beauty Salons, and Barber Shops
Tanning Salons and Products
Weight Loss Centers and Clinics


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