Valuation Resources

Spa Resorts and Day Spas

SIC 7991  |  NAICS 812199

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more. See the following sections listed below to view available resources by category: industry analysis, trends, statistics, and forecasts; financial statements and financial ratios; compensation and salary surveys; and business valuation resources. For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Health & Wellness Spas  (view report)
Hair & Nail Care Salons  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected data including market size based on revenue, five-year average growth rate, number of businesses, and total employment are available free online.

Global Wellness Institute
The Global Spa & Wellness Economy Monitor
https://globalwellnessinstitute.org/

Spa industry section of this publication provides information on the number of spas, revenues, and total employment by market segment (e.g., day/club/salon, hotel/resort, destination/health, medical, and thermal/mineral springs) and global region (e.g., Europe, Asia-Pacific, Middle East-North Africa, Sub-Saharan Africa, North America, and Latin America-Caribbean) and for the top 20 spa markets.


International Spa Association
Information resources available from this trade association include:

U.S. Spa Study
http://experienceispa.com/
Comprehensive annual research study conducted by PwC International analyzes the current state of the industry, with topics addressed in the study including key trends and statistics, industry profile in terms of types of spas, size, and geography, facility characteristics, types of services and products offered, composition of revenue, retail products, staffing levels, labor costs, and employee benefits.

Research Library
http://experienceispa.com/
ISA member library features research studies covering various aspects of the industry, with reports available to members including consumer snapshots/studies which provide insights into consumer attitudes and behaviors and member snapshot surveys which address topics such as retail sales, customer service, marketing strategies, social media usage, and employee training and retention.


Day Spa Association
Information resources available from this trade association include:

Resource Library
https://www.dayspaassociation
Resource library includes articles, fact sheets, research reports, and other publications which cover various aspects of the day spa industry, with topics covered in this section including industry trends, business operations, marketing strategies, retail sales, business growth and retention, employment and human resources, and environment and sustainability. All information is available free online.

Retail Survey Report
https://dayspaassociation.com/
Biennial survey provides information on day spa retail operations and trends, with topics addressed in the study including facility size, retail sales to services ratio, commission rate on retail sales, staff members involved in retail sales, product categories carried, product pricing and displays, inventory turns per year, and average unit price, number of units sold, and retail sales amount per client visit.


Technavio
Spa Market in the U.S.
https://www.technavio.com/

Market research report provides a detailed analysis of the U.S. market for spa services, with topics covered in the report including market size and forecast by market segment (e.g., day, hotel/resort, medical, destination, and mineral/thermal spring), and major franchise operations profiled including Planet Beach, Massage Envy, Hand & Stone, Elements Massage, and The Woodhouse Day Spas.


BizMiner
Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Spas
https://www.bizminer.com  Search for "812199"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample national and metropolitan area reports are available free online.

IBISWorld
Health & Wellness Spas
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.



Compensation and Salary Surveys

PayScale, Inc.
Salons and Spas / Day Spas
https://www.payscale.com/salon / dayspa

Free online service provides median salary and hourly wage data for selected job positions such as salon manager, licensed massage therapist, esthetician, massage therapist, and salon receptionist, with employers for which compensation data is provided including franchise operations of Massage Envy Franchising, LLC, Planet Beach Franchising Corp., and The Woodhouse Day Spas Corp.


Day Spa Association
Compensation Trends Survey
https://dayspaassociation.com/

Compensation trends survey provides an overview of compensation practices for businesses ranging from destination resorts to sole practitioners, with topics covered in the report including pay structure
for treatment service providers, hourly rate paid to treatment service providers, commission rate on treatment services, payment of gratuities, commission rate on product sales, and benefits provided.



Business Valuation Resources

BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Cosmetics, Beauty Supplies, and Perfume Stores
Hair and Nail Salons, Beauty Salons, and Barber Shops
Tanning Salons and Products
Weight Loss Centers and Clinics

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