Day Spas & Resorts – Industry Analysis, Statistics, Trends, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Global Wellness Institute
The Global Spa & Wellness Economy Monitor
https://globalwellnessinstitute.org/

Spa industry section of this publication provides information on the number of spas, revenues, and total employment by market segment (e.g., day/club/salon, hotel/resort, destination/health, medical, and thermal/mineral springs) and global region (e.g., Europe, Asia-Pacific, Middle East-North Africa, Sub-Saharan Africa, North America, and Latin America-Caribbean) and for the top 20 spa markets.

International Spa Association
Resources available from this trade association include:

U.S. Spa Study
https://experienceispa.com/
Comprehensive annual research study conducted by PwC International analyzes the current state of the industry, with topics addressed in the study including key trends and statistics, industry profile in terms of types of spas, size, and geography, facility characteristics, types of services and products offered, composition of revenue, retail products, staffing levels, labor costs, and employee benefits.

Research Library
https://experienceispa.com/
ISA member library features research studies covering various aspects of the industry, with reports available to members including consumer snapshots/studies which provide insights into consumer attitudes and behaviors and member snapshot surveys which address topics such as retail sales, customer service, marketing strategies, social media usage, and employee training and retention.

Day Spa Association
Resources available from this trade association include:

Resource Library
https://www.dayspaassociation
Resource library includes articles, fact sheets, research reports, and other publications which cover various aspects of the day spa industry, with topics covered in this section including industry trends, business operations, marketing strategies, retail sales, business growth and retention, employment and human resources, and environment and sustainability. All information is available free online.

Retail Survey Report
https://dayspaassociation.com/
Biennial survey provides information on day spa retail operations and trends, with topics addressed in the study including facility size, retail sales to services ratio, commission rate on retail sales, staff members involved in retail sales, product categories carried, product pricing and displays, inventory turns per year, and average unit price, number of units sold, and retail sales amount per client visit.

Technavio
Spa Market in the U.S.
https://www.technavio.com/

Market research report provides a detailed analysis of the U.S. market for spa services, with topics covered in the report including market size and forecast by market segment (e.g., day, hotel/resort, medical, destination, and mineral/thermal spring), and major franchise operations profiled including Planet Beach, Massage Envy, Hand & Stone, Elements Massage, and The Woodhouse Day Spas.

BizMiner Market Analysis Reports
Beauty & Day / Health Spas
https://www.bizminer.com  Search for "812199" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "812199" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

Compensation and Salary Surveys

PayScale, Inc.
Salons and Spas / Day Spas
https://www.payscale.com/salon / dayspa

Free online service provides median salary and hourly wage data for selected job positions such as salon manager, licensed massage therapist, esthetician, massage therapist, and salon receptionist, with employers for which compensation data is provided including franchise operations of Massage Envy Franchising, LLC, Planet Beach Franchising Corp., and The Woodhouse Day Spas Corp.

Day Spa Association
Compensation Trends Survey
https://dayspaassociation.com/

Compensation trends survey provides an overview of compensation practices for businesses ranging from destination resorts to sole practitioners, with topics covered in the report including pay structure
for treatment service providers, hourly rate paid to treatment service providers, commission rate on treatment services, payment of gratuities, commission rate on product sales, and benefits provided.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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