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Personal Trainers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7991  |  NAICS 713940

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts


Personal Trainers  (view report)
Fitness Centers  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

IDEA
Fitness Journal
https://www.ideafit.com/journal / library

Monthly trade magazine features news and information for fitness professionals, with topics covered in various issues including industry news, business information, management tips, exercise science, program design, career strategies, and equipment updates. Selected articles from the digital editions are available free online and are also available by specific topic category in the library topics section.


International Health, Racquet, and Sportsclub Association
IHRSA Guide To Personal Training
http://www.ihrsa.org/

IHRSA guide provides detailed statistics on personal training usage, session fees, and clientele who most commonly use these services, and also includes compensation data from both the IHRSA and ACE compensation surveys, advice from industry experts on how to motivate training personnel and retain clients when trainers leave, and four case studies from health clubs with successful programs.


Association of Fitness Studios
Operating and Financial Benchmark Report
https://member.afsfitness.com/

Annual survey provides a detailed analysis of the fitness studio industry, with information provided in the study including a profile of survey respondents, size and scope of studio facilities and equipment, consumer usage by studio type, number of clients and frequency of visits, average client attrition and retention rates, and single session and unlimited access price points by session type and studio size.


AMR Research
Personal Trainers Market
https://www.alliedmarketresearch.com/

Comprehensive study provides detailed analysis of this market sector on a global and regional basis, with information provided for the U.S. market including market size and forecast by activity type (e.g., exercise demonstration, exercise instruction, fitness consultation, and diet instruction) and end-user industry (e.g., health club, hospital/other healthcare providers, and self-employed in-home/at-client).


Entrepreneur Magazine
Personal Training Business
https://bookstore.entrepreneur.com/

Start-up guide addresses the various aspects of starting a business and running it successfully, with topics addressed in this guide including setting up a training business, choosing a training focus and location, finding a niche to set your self apart, cultivating a client base and keeping clients motivated,  selling related products and services, and marketing training services online and using social media.


BizMiner
Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios


BizMiner
Industry Financial Ratios
Personal Trainers
https://www.bizminer.com  Search for "713940"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

IBISWorld
Personal Trainers
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that provide individual and small group training programs on a personalized basis for their clients, and may also develop individualized nutritional programs to assist clients in achieving and maintaining a desired level of weight and attaining their fitness goals.


Association of Fitness Studios
Operating and Financial Benchmark Report
https://member.afsfitness.com/

Financial benchmarking section of this report provides average expenses by category for all studios and by studio size range in square feet, with expense categories covered in the study including rent, staffing, facility improvements, equipment leases, utilities, marketing, website maintenance, internet and related communications, and insurance (e.g., general liability, property, worker's compensation).



Compensation and Salary Surveys


American Council On Exercise
ACE Salary Survey
http://www.acefitness.org/

Salary survey provides compensation and benefits information for personal trainers and group fitness instructors, with average salary and hourly rate data broken out by employment status (e.g., full time, part time), job title (e.g., fitness/group fitness director, personal trainer, group fitness instructor, yoga instructor, health coach, and medical exercise specialist), and region. Report is available free online.


PayScale, Inc.
Personal Training
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for various job positions in this service sector such as general manager, fitness director/manager, strength and conditioning coach, training and development manager, and trainer, with employers for which salary or hourly wage data is provided including 24 Hour Fitness, Inc., LA Fitness International, LLC., and Anytime Fitness, LLC.


U.S. Bureau of Labor Statistics
Fitness Trainers and Aerobics Instructors
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this occupational category, with job activities performed by these personnel including coaching and instructing individuals or groups in exercise activities, monitoring progress and adapting programs as needed, and counseling clients on nutritional and/or lifestyle changes required to achieve their goals.



Business Valuation Resources


BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
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Health Clubs and Fitness Centers
Sports Teams, Clubs, and Franchises
Yoga Studios and Instructors

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