Valuation Resources

Personal Trainers

SIC 7991 | NAICS 713940

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Personal Trainers  (view report)
Fitness Centers  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Fitness Journal / library

Monthly trade magazine features news and information for fitness professionals, with topics covered in various issues including industry news, business information, management tips, exercise science, program design, career strategies, and equipment updates. Selected articles from the digital editions are available free online and are also available by specific topic category in the library topics section.

International Health, Racquet, and Sportsclub Association
IHRSA Guide To Personal Training

IHRSA guide provides detailed statistics on personal training usage, session fees, and clientele who most commonly use these services, and also includes compensation data from both the IHRSA and ACE compensation surveys, advice from industry experts on how to motivate training personnel and retain clients when trainers leave, and four case studies from health clubs with successful programs.

Association of Fitness Studios
Operating and Financial Benchmark Report

Annual survey provides a detailed analysis of the fitness studio industry, with information provided in the study including a profile of survey respondents, size and scope of studio facilities and equipment, consumer usage by studio type, number of clients and frequency of visits, average client attrition and retention rates, and single session and unlimited access price points by session type and studio size.

AMR Research
Personal Trainers Market

Comprehensive study provides detailed analysis of this market sector on a global and regional basis, with information provided for the U.S. market including market size and forecast by activity type (e.g., exercise demonstration, exercise instruction, fitness consultation, and diet instruction) and end-user industry (e.g., health club, hospital/other healthcare providers, and self-employed in-home/at-client).

Entrepreneur Magazine
Personal Training Business

Start-up guide addresses the various aspects of starting a business and running it successfully, with topics addressed in this guide including setting up a training business, choosing a training focus and location, finding a niche to set your self apart, cultivating a client base and keeping clients motivated,  selling related products and services, and marketing training services online and using social media.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Personal Trainers  Search for "713940"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Personal Trainers
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that provide individual and small group training programs on a personalized basis for their clients, and may also develop individualized nutritional programs to assist clients in achieving and maintaining a desired level of weight and attaining their fitness goals.

Association of Fitness Studios
Operating and Financial Benchmark Report

Financial benchmarking section of this report provides average expenses by category for all studios and by studio size range in square feet, with expense categories covered in the study including rent, staffing, facility improvements, equipment leases, utilities, marketing, website maintenance, internet and related communications, and insurance (e.g., general liability, property, worker's compensation).

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Compensation and Salary Surveys

American Council On Exercise
ACE Salary Survey

Salary survey provides compensation and benefits information for personal trainers and group fitness instructors, with average salary and hourly rate data broken out by employment status (e.g., full time, part time), job title (e.g., fitness/group fitness director, personal trainer, group fitness instructor, yoga instructor, health coach, and medical exercise specialist), and region. Report is available free online.

PayScale, Inc.
Personal Training

Free online service provides salary, bonus, and hourly wage rate data for various job positions in this service sector such as general manager, fitness director/manager, strength and conditioning coach, training and development manager, and trainer, with employers for which salary or hourly wage data is provided including 24 Hour Fitness, Inc., LA Fitness International, LLC., and Anytime Fitness, LLC.

U.S. Bureau of Labor Statistics
Fitness Trainers and Aerobics Instructors

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this occupational category, with job activities performed by these personnel including coaching and instructing individuals or groups in exercise activities, monitoring progress and adapting programs as needed, and counseling clients on nutritional and/or lifestyle changes required to achieve their goals.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data  Select "Guest Search" to view data by industry

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Dance Studios and Schools
Health Clubs and Fitness Centers
Sports Teams, Clubs, and Franchises
Yoga Studios and Instructors


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