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Personal Trainers – Industry Research, Analysis, Statistics, and Forecasts

SIC 7991  |  NAICS 713940

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Personal Trainers  (view report)
Fitness Centers  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Fitness Journal / library

Monthly trade magazine features news and information for fitness professionals, with topics covered in various issues including industry news, business information, management tips, exercise science, program design, career strategies, and equipment updates. Selected articles from the digital editions are available free online and are also available by specific topic category in the library topics section.

International Health, Racquet, and Sportsclub Association
IHRSA Guide To Personal Training

IHRSA guide provides detailed statistics on personal training usage, session fees, and clientele who most commonly use these services, and also includes compensation data from both the IHRSA and ACE compensation surveys, advice from industry experts on how to motivate training personnel and retain clients when trainers leave, and four case studies from health clubs with successful programs.

Association of Fitness Studios
Operating and Financial Benchmark Report

Annual survey provides a detailed analysis of the fitness studio industry, with information provided in the study including a profile of survey respondents, size and scope of studio facilities and equipment, consumer usage by studio type, number of clients and frequency of visits, average client attrition and retention rates, and single session and unlimited access price points by session type and studio size.

AMR Research
Personal Trainers Market

Comprehensive study provides detailed analysis of this market sector on a global and regional basis, with information provided for the U.S. market including market size and forecast by activity type (e.g., exercise demonstration, exercise instruction, fitness consultation, and diet instruction) and end-user industry (e.g., health club, hospital/other healthcare providers, and self-employed in-home/at-client).

Entrepreneur Magazine
Personal Training Business

Start-up guide addresses the various aspects of starting a business and running it successfully, with topics addressed in this guide including setting up a training business, choosing a training focus and location, finding a niche to set your self apart, cultivating a client base and keeping clients motivated,  selling related products and services, and marketing training services online and using social media.

BizMiner Market Analysis Reports
Personal Trainers  Search for "713940" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Personal Trainers  Search for "713940" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Personal Trainers
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Association of Fitness Studios
Operating and Financial Benchmark Report

Financial benchmarking section of this report provides average expenses by category for all studios and by studio size range in square feet, with expense categories covered in the study including rent, staffing, facility improvements, equipment leases, utilities, marketing, website maintenance, internet and related communications, and insurance (e.g., general liability, property, worker's compensation).

More financial benchmarking data »

Compensation and Salary Surveys

American Council On Exercise
ACE Salary Survey

Salary survey provides compensation and benefits information for personal trainers and group fitness instructors, with average salary and hourly rate data broken out by employment status (e.g., full time, part time), job title (e.g., fitness/group fitness director, personal trainer, group fitness instructor, yoga instructor, health coach, and medical exercise specialist), and region. Report is available free online.

PayScale, Inc.
Personal Training

Free online service provides salary, bonus, and hourly wage rate data for various job positions in this service sector such as general manager, fitness director/manager, strength and conditioning coach, training and development manager, and trainer, with employers for which salary or hourly wage data is provided including 24 Hour Fitness, Inc., LA Fitness International, LLC., and Anytime Fitness, LLC.

U.S. Bureau of Labor Statistics
Fitness Trainers and Aerobics Instructors

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this occupational category, with job activities performed by these personnel including coaching and instructing individuals or groups in exercise activities, monitoring progress and adapting programs as needed, and counseling clients on nutritional and/or lifestyle changes required to achieve their goals.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Dance Studios and Schools
Health Clubs and Fitness Centers
Sports Teams, Clubs, and Franchises
Yoga Studios and Instructors


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