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Sports Teams & Franchises – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7941  |  NAICS 711211

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sports Franchises  (view report)
Racing & Individual Sports  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American City Business Journals
Street & Smith's Sports Business Journal

Weekly trade journal features news and information for sports business professionals, with content categories covered in each issue including marketing and sponsorship, media, facilities, labor and agents, SBJ in-depth features, colleges, events and attractions, and leagues and governing bodies. Journal is available to subscribers only, with free four-week trial subscription available upon request.

SBG Companies Ltd
SportBusiness International Magazine

Monthly trade publication features news, information, and analysis for key areas of the business of sports including media, events, sponsorship, and stadia, with topics covered in each issue ranging from event bidding and awarding to business development and stadium and venue management. Publication is available to subscribers only, with free online demonstration available upon request.

PricewaterhouseCoopers LLP
PwC Sports Outlook

PwC report provides historical trend data and five-year revenue forecasts for the North American market by revenue segment, with segments covered including gate revenues from primary ticket sales for live events; media rights fees from TV, radio, satellite, and online broadcasters; sponsor- ship fees; and licensed merchandise sales. Report can be downloaded and viewed free online.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Sports Teams and Clubs - Baseball, Basketball, Football, Hockey, and Soccer  Search for "711211"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Sports Franchises
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

Compensation and Salary Surveys

Contracts, Salaries, Caps, Bonuses, & Transactions

Comprehensive online resource provides detailed information on team payrolls, positional payrolls, top contracts, top salaries, salary caps, free agents, and player transactions for the NFL, NBA, MLB, NHL, and MLS, with information provided both on a organization level and individual player basis. Selected information is available free online, with full access to contract information available to subscribers.

Sporting Intelligence
Global Salary Survey

Annual survey covers the most popular leagues on a global basis, with information provided including teams ranked by average annual pay for active roster; summary of average pay per league including top payers, bottom payers, and top/bottom ratios; average salary at top 100 over last five years; and best average league attendances. Current and prior surveys can be downloaded and viewed online.

Business Valuation Resources

The Business of Sports (3 Volume Set)
Chapter 5 - The Financial Valuation of Franchises
Humphreys, Howard, Praeger, 2008

The above chapter is included in "Volume 2: The Economics of Sports", with topics addressed in this chapter including historical valuations, key drivers of franchise value, league and team-specific issues, and franchise valuation using the revenue multiple and discounted cash flow methods. Volume 2 table of contents and searchable text can be viewed free online using's "Look Inside" feature.

The Handbook of Business Valuation and Intellectual Property Analysis
Chapter 10 - Sports Team Valuation and Venue Feasibility
Reilly, Schweihs, McGraw-Hill, 2004

Topics covered in this chapter include the economics of the four major professional leagues; types of buyers for professional teams; valuation approaches commonly used; income tax consequences of franchise acquisitions; and venue feasibility analysis and financing alternatives. Table of contents and selected excerpts from this chapter can be viewed online using's "Look Inside" feature.

The Business of Sports, 2nd Edition
Chapter 11 - Franchise Valuation
Rosner, Shropshire, Jones and Bartlett Publishers, 2010

Chapter 11 of this text provides an overview of the economics and market structure of professional sports, and also includes contributions from various authors on determinants of franchise values for North American professional leagues and the future of valuation creation. Detailed table of contents, index, and searchable text can be previewed free online via's "Look Inside" feature.

The Handbook of Advanced Business Valuation
Chapter 19 - Sports Team Valuation and Venue Feasibility
Reilly, Schweihs, McGraw-Hill, 1999

Topics covered in this chapter include the economics of professional sports leagues, owner/player relationships, laws and league regulations, broadcasting and cable connection, venue attributes and feasibility analysis, and team valuation methodology. Selected excerpts from this chapter, detailed table of contents, and index can be viewed free online using's "Look Inside" feature.

Private company sales transaction data for over 800 industries.

Related Industries:
Health Clubs and Fitness Centers
Personal Trainers and Fitness Instructors
Sporting Goods Manufacturers
Sporting Goods Stores


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