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Dance Studios & Schools – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7911  |  NAICS 611610

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Dance Studios  (view report)
Dance Schools  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

DanceMedia, LLC
Dance Teacher Magazine

Monthly trade publication features news and information for studio owners, managers, and teachers, with a primary focus on practical advice on how to operate a successful program or studio and with topics covered including best practices, expert advice, tools, and resources. Selected articles from current and prior issues, listings, and supplements focused on specific topics are available online.

Rhee Gold Company
Dance Life Online Magazine

Monthly magazine provides news and information for studio owners, managers, and instructors, with topics covered in the May/June "Business Bonanza" issue including creating and maintaining a good online reputation, technology tools and resources for the classroom, and wholesale, retail, and online options for dancewear sales. Selected articles from current and archived issues are available online.

W.D.Eng, Inc.
The Professional Guide to Profitable Dance Instruction

Comprehensive reference guide covers the various aspects of successfully operating a studio, with topics covered in the guide including studio models, staffing and employees, special considerations for professional instructors, marketing guidelines, private lesson programs, group lesson programs, and studio policies, supplies, and essentials. Detailed table of contents can be viewed free online.

Revolution, Inc.

Resource site for studio owners features information on starting, owning, and growing a successful business, with topics covered on the site including studio management, faculty and staff, marketing, customer service, artistic direction, competitions, costumes, dancewear, and other profit sources. Selected sample articles are available free online, with 30-day free trial available with registration.

Dance Education in Practice

Quarterly journal features articles focused on practical approaches to education and teaching for studio teachers and instructors and educational professionals, with topics covered in the journal
in a "how-to" format including teaching and learning models, innovations in teaching techniques, technological applications to teaching, addressing student needs, and assessment strategies.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Dance Schools and Instruction  Search for "611610"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Dance Studios
(see links for individual reports)

Financial information section provides an analysis of industry income and expenses as a percentage of revenue for firms that offer group instructional classes, private lessons, and personalized training programs in ballroom dancing, ballet, tap, and other forms of traditional or contemporary dance and may also sell products such as dancewear, shoes, food, beverages, and other related merchandise.

RMA Annual Statement Studies
Fine Arts Schools

Annual financial statement analysis provides common-size income statements, balance sheets, and financial ratios by company size based on sales and total assets for non-academic enterprises that offer instruction in art, music, dance, and drama (e.g., art schools, piano and guitar instruction, voice lessons, ballet schools, ballroom dancing lessons, performing arts schools, and acting classes.)

National Association of Schools of Dance
HEADS Data Survey

Annual HEADS (Higher Education Arts Data Services) survey provides detailed statistical information on degree-granting programs in higher education, with financial information provided including specific income sources for the program unit, expenses of the program unit, total expenditures per semester and quarter credit hour, and average instructional salary and total expenditures per majoring student.

Compensation and Salary Surveys

PayScale, Inc.
Dance Instruction

Free online service provides median salary, bonus, and hourly wage rate data for job positions in this education service sector such as studio owner, executive director, marketing director, choreographer, instructor, teacher, office manager, and receptionist, with employers for which wage data is provided including franchise studios of Arthur Murray International, Inc. and Fred Astaire Dance Studios, Inc.

National Association of Schools of Dance
HEADS Data Survey

Annual HEADS (Higher Education Arts Data Services) survey provides detailed statistical information
on degree-granting programs in higher education, with compensation information provided including executive salaries based on months in contract year, full-time faculty salaries by gender, instructional salaries per semester and quarter credit hour, and average instructional salary per majoring student.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

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