Dance Studios & Schools – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
DanceMedia, LLC
Dance Teacher Magazine
http://www.danceteacher.com/
Monthly trade publication features news and information for studio owners, managers, and teachers, with a primary focus on practical advice on how to operate a successful program or studio and with topics covered including best practices, expert advice, tools, and resources. Selected articles from current and prior issues, listings, and supplements focused on specific topics are available online.
Rhee Gold Company
Dance Life Online Magazine
https://rheegold.com/
Monthly magazine provides news and information for studio owners, managers, and instructors, with topics covered in the May/June "Business Bonanza" issue including creating and maintaining a good online reputation, technology tools and resources for the classroom, and wholesale, retail, and online options for dancewear sales. Selected articles from current and archived issues are available online.
W.D.Eng, Inc.
The Professional Guide to Profitable Dance Instruction
http://dancevision.com/
Comprehensive reference guide covers the various aspects of successfully operating a studio, with topics covered in the guide including studio models, staffing and employees, special considerations for professional instructors, marketing guidelines, private lesson programs, group lesson programs, and studio policies, supplies, and essentials. Detailed table of contents can be viewed free online.
Revolution, Inc.
DanceStudioOwner.com
http://www.dancestudioowner.com/
Resource site for studio owners features information on starting, owning, and growing a successful business, with topics covered on the site including studio management, faculty and staff, marketing, customer service, artistic direction, competitions, costumes, dancewear, and other profit sources. Selected sample articles are available free online, with 30-day free trial available with registration.
NDEO
Dance Education in Practice
https://www.ndeo.org/
Quarterly journal features articles focused on practical approaches to education and teaching for studio
teachers and instructors and educational professionals, with topics covered in the journal
in a "how-to" format including teaching and learning models, innovations in teaching techniques, technological
applications to teaching, addressing student needs, and assessment strategies.
BizMiner
Dance Schools and Instruction Market Analysis
https://www.bizminer.com Search for "611610" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Dance Schools and Instruction
https://www.bizminer.com Search for "611610" to see available reports
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Dance Studios
(see links for individual reports)
Financial information section provides an analysis of industry income and expenses as a percentage of revenue for firms that offer group instructional classes, private lessons, and personalized training programs in ballroom dancing, ballet, tap, and other forms of traditional or contemporary dance and may also sell products such as dancewear, shoes, food, beverages, and other related merchandise.
RMA Annual Statement Studies
Fine Arts Schools
https://www.rmahq.org/
Annual financial statement analysis provides common-size income statements, balance sheets, and financial ratios by company size based on sales and total assets for non-academic enterprises that offer instruction in art, music, dance, and drama (e.g., art schools, piano and guitar instruction, voice lessons, ballet schools, ballroom dancing lessons, performing arts schools, and acting classes.)
National Association of Schools of Dance
HEADS Data Survey
https://nasd.arts-accredit.org/
Annual HEADS (Higher Education Arts Data Services) survey provides detailed statistical information on degree-granting programs in higher education, with financial information provided including specific income sources for the program unit, expenses of the program unit, total expenditures per semester and quarter credit hour, and average instructional salary and total expenditures per majoring student.
Compensation and Salary Surveys
PayScale, Inc.
Dance Instruction
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage rate data for job positions in this education service sector such as studio owner, executive director, marketing director, choreographer, instructor, teacher, office manager, and receptionist, with employers for which wage data is provided including franchise studios of Arthur Murray International, Inc. and Fred Astaire Dance Studios, Inc.
National Association of Schools of Dance
HEADS Data Survey
https://nasd.arts-accredit.org/
Annual HEADS (Higher Education Arts Data Services) survey provides detailed statistical information
on degree-granting programs in higher education, with compensation information provided including executive
salaries based on months in contract year, full-time faculty salaries by gender, instructional salaries
per semester and quarter credit hour, and average instructional salary per majoring student.
BV Guides and Databases
Colleges, Universities, and Professional Schools
Health Clubs and Fitness Centers
Personal Trainers and Fitness Instructors
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