Movie Theaters – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Motion Picture Association of America
Theatrical Market Statistics
https://www.mpaa.org/
Annual statistical report provides current and historical trend data for box office receipts, admissions, attendance, and average cinema ticket prices in the U.S. and Canada, and also includes information on moviegoer demographics (e.g., age, gender, ethnicity, and technology products owned), changes in movie attendance, and number of U.S. screens by type and venue. Report is available free online.
National Association of Theater Owners
Resources available from this trade association include:
BoxOffice® Pro Magazine
https://pro.boxoffice.com/
Monthly trade journal and online resource features news, information, and analysis
for motion picture professionals, with topics covered in
each issue including industry news, cinema trends and events, new product releases,
and technology updates, and special features including the "Numbers" online section which provides box office
grosses on a daily, weekend, weekly, monthly, and quarterly basis.
Data
https://www.natoonline.org/
Data section provides current and historical trend data for U.S. and Canadian box office grosses and admissions,
average U.S. ticket prices, number of U.S. indoor and drive-in screens and sites, top 10 U.S. and Canadian
chains ranked by number of movie screens and cinema sites, and top 20 movies by MPAA
film rating (e.g., G, PG, PG-13, and R) for each year. All information is available
free online.
Encyclopedia of Exhibition
https://www.natoonline.org/
Semiannual publication provides an extensive selection of information on the film exhibition business,
with information provided in the publication including current and historical data
on box office grosses and admissions, moviegoer trends, screens and sites, and film grosses and MPAA rating
information. Publication is available free online to association members and by paid subscription to nonmembers.
United Drive-In Theatre Owners Association
Resources available from this trade association include:
F.A.Q.s
http://uditoa.org/
Frequently asked questions section includes a discussion of things to consider in constructing a new operation
or reopening an existing location, with topics discussed in this section including community acceptance,
zoning concerns, potential competition from indoor theater operators, and land, building, and equipment
requirements and related costs and expenses. All information is available free online.
Statistics
http://uditoa.org/
Statistics section provides current and historical statistics on the number of permanently constructed commercially
operated drive-in locations and screens by state, and also includes specific information on new constructed,
reopened, and subsequently closed drive-in facilities by city and state that were constructed or reopened
since the early part of the 1990s. All information can be viewed free online.
Mintel Group Ltd.
Movie Theaters - US
https://store.mintel.com/
Consumer research report provides in-depth analysis of the U.S. motion picture theater market, with topics covered in the report including historical revenues and forecasts by revenue source (e.g., box office admissions, concessions, and advertising), movie attendance, reasons for attending, attitudes toward movie theater experiences, and moviegoer demographics, characteristics, and opportunities.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Motion Picture Theaters / Drive-In Theaters
https://www.bizminer.com Search for "51213"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Movie Theaters
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of sales by expense category for companies that offer first-run screenings of newly released films along with food and beverage concession sales and/or may also show screenings of second- or third-run films at heavily-discounted ticket prices after the movies leave first-run venues.
Compensation and Salary Surveys
PayScale, Inc.
Movie Theater
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly rate data for job positions in this sector such as operations manager, theater manager, usher, lobby attendant, ticket taker, counter attendant, and cashier, with employers for which salary or hourly wage rate data is provided including Cinemark USA Inc., AMC Entertainment Holdings, Inc., Carmike Cinemas Inc., and Regal Entertainment Group.
U.S. Bureau of Labor Statistics
Motion Picture and Video Exhibition
https://www.bls.gov/oes/
Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that offer first-run screenings of newly released movies along with food and beverage concession sales and/or may also offer screenings of second- or third-run films at heavily-discounted ticket prices after the films leave first-run film venues.
Business Valuation Resources
Frazier Capital
The Valuation of Movie Theater Operations
http://www.fraziercapital.com/
Topics covered in this detailed valuation guide include an overview of the industry, analyzing financial statements and operations, valuing the business using the adjusted book value, market, and income approaches, and valuing the tangible asset components (real estate and equipment) of the business. Detailed table of contents and selected excerpts from each of its chapters can be viewed free online.
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