Valuation Resources

Movie Theaters and Cinemas

SIC 7830 | NAICS 512130

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

Share our guides with your colleagues and friends.

Industry Analysis, Trends, Statistics, and Forecasts

Movie Theaters  (view report)
Movie Rental Kiosks  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Motion Picture Association of America
Theatrical Market Statistics

Annual statistical report provides current and historical trend data for box office receipts, admissions, attendance, and average cinema ticket prices in the U.S. and Canada, and also includes information on moviegoer demographics (e.g., age, gender, ethnicity, and technology products owned), changes in movie attendance, and number of U.S. screens by type and venue. Report is available free online.

National Association of Theater Owners
Information resources available from this trade association include:

BoxOffice® Pro Magazine
Monthly trade journal and online resource features news, information, and analysis for motion picture professionals, with topics covered in each issue including industry news, cinema trends and events, new product releases, and technology updates, and special features including the "Numbers" online section which provides box office grosses on a daily, weekend, weekly, monthly, and quarterly basis.

Data section provides current and historical trend data for U.S. and Canadian box office grosses and admissions, average U.S. ticket prices, number of U.S. indoor and drive-in screens and sites, top 10 U.S. and Canadian chains ranked by number of movie screens and cinema sites, and top 20 movies by MPAA film rating (e.g., G, PG, PG-13, and R) for each year. All information is available free online.

Encyclopedia of Exhibition
Semiannual publication provides an extensive selection of information on the film exhibition business, with information provided in the publication including current and historical data on box office grosses and admissions, moviegoer trends, screens and sites, and film grosses and MPAA rating information. Publication is available free online to association members and by paid subscription to nonmembers.

United Drive-In Theatre Owners Association
Information resources available from this trade association include:

Frequently asked questions section includes a discussion of things to consider in constructing a new operation or reopening an existing location, with topics discussed in this section including community acceptance, zoning concerns, potential competition from indoor theater operators, and land, building, and equipment requirements and related costs and expenses. All information is available free online.

Statistics section provides current and historical statistics on the number of permanently constructed commercially operated drive-in locations and screens by state, and also includes specific information on new constructed, reopened, and subsequently closed drive-in facilities by city and state that were constructed or reopened since the early part of the 1990s. All information can be viewed free online.

Mintel Group Ltd.
Movie Theaters - US

Consumer research report provides in-depth analysis of the U.S. motion picture theater market, with topics covered in the report including historical revenues and forecasts by revenue source (e.g., box office admissions, concessions, and advertising), movie attendance, reasons for attending, attitudes toward movie theater experiences, and moviegoer demographics, characteristics, and opportunities.

More Resources »
Financial Statements and Financial Ratios

Industry Financial Ratios
Motion Picture Theaters / Drive-In Theaters  Search for "51213"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Movie Theaters
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of sales by expense category for companies that offer first-run screenings of newly released films along with food and beverage concession sales and/or may also show screenings of second- or third-run films at heavily-discounted ticket prices after the movies leave first-run venues.

More Resources »
Compensation and Salary Surveys

PayScale, Inc.
Movie Theater

Free online service provides median salary, bonus, and hourly rate data for job positions in this sector such as operations manager, theater manager, usher, lobby attendant, ticket taker, counter attendant, and cashier, with employers for which salary or hourly wage rate data is provided including Cinemark USA Inc., AMC Entertainment Holdings, Inc., Carmike Cinemas Inc., and Regal Entertainment Group.

U.S. Bureau of Labor Statistics
Motion Picture and Video Exhibition

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that offer first-run screenings of newly released movies along with food and beverage concession sales and/or may also offer screenings of second- or third-run films at heavily-discounted ticket prices after the films leave first-run film venues.

More Resources »
Business Valuation Resources

Frazier Capital
The Valuation of Movie Theater Operations

Topics covered in this detailed valuation guide include an overview of the industry, analyzing financial statements and operations, valuing the business using the adjusted book value, market, and income approaches, and valuing the tangible asset components (real estate and equipment) of the business. Detailed table of contents and selected excerpts from each of its chapters can be viewed free online.

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

More Resources »

Related Industries:
Consumer Electronics Stores
Movie, Film, and Video Production and Distribution
Music, Record, and Video Stores
Television Broadcasting


About | Contact | Privacy | Terms

© 1999-2020 Valuation Resources, LLC