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Movie Theaters – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7830  |  NAICS 512130

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Movie Theaters  (view report)
Movie Rental Kiosks  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Motion Picture Association of America
Theatrical Market Statistics

Annual statistical report provides current and historical trend data for box office receipts, admissions, attendance, and average cinema ticket prices in the U.S. and Canada, and also includes information on moviegoer demographics (e.g., age, gender, ethnicity, and technology products owned), changes in movie attendance, and number of U.S. screens by type and venue. Report is available free online.

National Association of Theater Owners
Resources available from this trade association include:

BoxOffice® Pro Magazine
Monthly trade journal and online resource features news, information, and analysis for motion picture professionals, with topics covered in each issue including industry news, cinema trends and events, new product releases, and technology updates, and special features including the "Numbers" online section which provides box office grosses on a daily, weekend, weekly, monthly, and quarterly basis.

Data section provides current and historical trend data for U.S. and Canadian box office grosses and admissions, average U.S. ticket prices, number of U.S. indoor and drive-in screens and sites, top 10 U.S. and Canadian chains ranked by number of movie screens and cinema sites, and top 20 movies by MPAA film rating (e.g., G, PG, PG-13, and R) for each year. All information is available free online.

Encyclopedia of Exhibition
Semiannual publication provides an extensive selection of information on the film exhibition business, with information provided in the publication including current and historical data on box office grosses and admissions, moviegoer trends, screens and sites, and film grosses and MPAA rating information. Publication is available free online to association members and by paid subscription to nonmembers.

United Drive-In Theatre Owners Association
Resources available from this trade association include:

Frequently asked questions section includes a discussion of things to consider in constructing a new operation or reopening an existing location, with topics discussed in this section including community acceptance, zoning concerns, potential competition from indoor theater operators, and land, building, and equipment requirements and related costs and expenses. All information is available free online.

Statistics section provides current and historical statistics on the number of permanently constructed commercially operated drive-in locations and screens by state, and also includes specific information on new constructed, reopened, and subsequently closed drive-in facilities by city and state that were constructed or reopened since the early part of the 1990s. All information can be viewed free online.

Mintel Group Ltd.
Movie Theaters - US

Consumer research report provides in-depth analysis of the U.S. motion picture theater market, with topics covered in the report including historical revenues and forecasts by revenue source (e.g., box office admissions, concessions, and advertising), movie attendance, reasons for attending, attitudes toward movie theater experiences, and moviegoer demographics, characteristics, and opportunities.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Motion Picture Theaters / Drive-In Theaters  Search for "51213"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Movie Theaters
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of sales by expense category for companies that offer first-run screenings of newly released films along with food and beverage concession sales and/or may also show screenings of second- or third-run films at heavily-discounted ticket prices after the movies leave first-run venues.

Compensation and Salary Surveys

PayScale, Inc.
Movie Theater

Free online service provides median salary, bonus, and hourly rate data for job positions in this sector such as operations manager, theater manager, usher, lobby attendant, ticket taker, counter attendant, and cashier, with employers for which salary or hourly wage rate data is provided including Cinemark USA Inc., AMC Entertainment Holdings, Inc., Carmike Cinemas Inc., and Regal Entertainment Group.

U.S. Bureau of Labor Statistics
Motion Picture and Video Exhibition

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that offer first-run screenings of newly released movies along with food and beverage concession sales and/or may also offer screenings of second- or third-run films at heavily-discounted ticket prices after the films leave first-run film venues.

Business Valuation Resources

Frazier Capital
The Valuation of Movie Theater Operations

Topics covered in this detailed valuation guide include an overview of the industry, analyzing financial statements and operations, valuing the business using the adjusted book value, market, and income approaches, and valuing the tangible asset components (real estate and equipment) of the business. Detailed table of contents and selected excerpts from each of its chapters can be viewed free online.

Private company sales transaction data for over 800 industries.

Related Industries:
Consumer Electronics Stores
Movie, Film, and Video Production and Distribution
Music, Record, and Video Stores
Television Broadcasting


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