Movie Theaters – Industry Analysis, Statistics, Trends, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Motion Picture Association of America
THEME Report
https://www.motionpictures.org/

Annual statistical report provides current and historical trend data for box office receipts, admissions, attendance, and average cinema ticket prices in the U.S. and Canada, and also includes information on moviegoer demographics (e.g., age, gender, ethnicity, and technology products owned), changes in movie attendance, and number of U.S. screens by type and venue. Report is available free online.

National Association of Theater Owners
Resources available from this trade association include:

BoxOffice® Pro Magazine
https://www.boxofficepro.com/
Monthly trade journal and online resource features news, information, and analysis for motion picture professionals, with topics covered in each issue including industry news, cinema trends and events, new product releases, and technology updates, and special features including the "Numbers" online section which provides box office grosses on a daily, weekend, weekly, monthly, and quarterly basis.

Data
https://www.natoonline.org/
Data section provides current and historical trend data for U.S. and Canadian box office grosses and admissions, average U.S. ticket prices, number of U.S. indoor and drive-in screens and sites, top 10 U.S. and Canadian chains ranked by number of movie screens and cinema sites, and top 20 movies by MPAA film rating (e.g., G, PG, PG-13, and R) for each year. All information is available free online.

Encyclopedia of Exhibition
https://www.natoonline.org/
Semiannual publication provides an extensive selection of information on the film exhibition business, with information provided in the publication including current and historical data on box office grosses and admissions, moviegoer trends, screens and sites, and film grosses and MPAA rating information. Publication is available free online to association members and by paid subscription to nonmembers.

United Drive-In Theatre Owners Association
Resources available from this trade association include:

F.A.Q.s
https://uditoa.org/
Frequently asked questions section includes a discussion of things to consider in constructing a new operation or reopening an existing location, with topics discussed in this section including community acceptance, zoning concerns, potential competition from indoor theater operators, and land, building, and equipment requirements and related costs and expenses. All information is available free online.

Statistics
https://uditoa.org/
Statistics section provides current and historical statistics on the number of permanently constructed commercially operated drive-in locations and screens by state, and also includes specific information on new constructed, reopened, and subsequently closed drive-in facilities by city and state that were constructed or reopened since the early part of the 1990s. All information can be viewed free online.

Mintel Group Ltd.
Movie Theaters - US
https://store.mintel.com/

Consumer research report provides in-depth analysis of the U.S. motion picture theater market, with topics covered in the report including historical revenues and forecasts by revenue source (e.g., box office admissions, concessions, and advertising), movie attendance, reasons for attending, attitudes toward movie theater experiences, and moviegoer demographics, characteristics, and opportunities.

BizMiner Market Analysis Reports
Motion Picture Theaters / Drive-In Theaters
https://www.bizminer.com  Search for "51213" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "51213" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

Compensation and Salary Surveys

PayScale, Inc.
Movie Theater
https://www.payscale.com/

Free online service provides median salary, bonus, and hourly rate data for job positions in this sector such as operations manager, theater manager, usher, lobby attendant, ticket taker, counter attendant, and cashier, with employers for which salary or hourly wage rate data is provided including Cinemark USA Inc., AMC Entertainment Holdings, Inc., Carmike Cinemas Inc., and Regal Entertainment Group.

U.S. Bureau of Labor Statistics
Motion Picture and Video Exhibition
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that offer first-run screenings of newly released movies along with food and beverage concession sales and/or may also offer screenings of second- or third-run films at heavily-discounted ticket prices after the films leave first-run film venues.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

Frazier Capital
The Valuation of Movie Theater Operations
https://www.fraziercapital.com/

Topics covered in individual chapters include a comprehensive overview of the industry, analyzing a company's financial statements and operations, different approaches used in valuing a business and which is most useful in determining the value of a company's operations, and taking into account real estate and equipment values in reaching a final conclusion. Table of contents is available free online.

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