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Interior Design and Decorating

SIC 7389 | NAICS 541410

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Interior Design Services  (view report)
Architectural Services  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

Monthly trade magazine features news, information, and analysis for design professionals, with featured articles in the "Industry Outlook" section including the quarterly "ASID Billings Index" and selected excerpts from the annual "Environmental Scanning Report". All articles can be viewed free online.

State of the Industry
Annual publication provides a comprehensive overview of the profession, with topics covered including size and scope of the profession; billing trends and methods; wages and employment; and volume and types of products regularly specified by designers. Executive summary can be viewed free online.

Interior Design Services

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

The Design Business Handbook: A Complete Guide to Profitability
Knackstedt, Wiley, 2012
Business handbook takes users through the various aspects of starting a design business and running it successfully, with topics covered including setting up a studio, assembling a team, business development, charging for services, project management, working with sources and contractors, and more. Table of contents, index, and searchable text are available online via's "Look Inside" feature.

Professional Practice for Designers
Piotrowski, Wiley, 2013
Business practice guide covers tools and topics essential to operating a successful practice, with topics covered including design as a profession, professional advancement, work environment, project compensation and design fees, product pricing, project management, marketing and promotion, selling strategies, and more. Contents can be previewed online via's "Look Inside" feature.

GIA Research
Interior Design Services
Global outlook report provides an overview of the market for these services in the U.S. and other countries, with topics covered including industry and product overview, regional market perspective, recent corporate activity, competitive landscape, and key company profiles. Summary description and detailed table of contents are available free online; complete study or individual sections can be purchased online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Interior Design Services  Search for "541410"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Interior Design Services

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

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Compensation and Salary Surveys

Salary Survey of Architecture, Interior Design & Landscape Architecture Firms
Annual salary survey provides base salary information for all job positions based on a survey of architectural firms throughout the U.S., with base salary data broken out by firm type, number of employees, and geographic region. Survey overview and description can be viewed free online.

U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Interior Decorators & Designers
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

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Business Valuation Resources

Small Business Valuation Multiples

Interior Designers

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

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