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Convention, Event & Trade Show Services – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7389  |  NAICS 561920

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Trade Show & Conference Planning  (view report)
Party & Event Planners  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

International Association of Exhibitions and Events
Future Trends Report

Annual task force report looks into the future and identifies major trends that could potentially impact the industry, with topics covered in recent editions including exhibition industry growth and economic outlook, changing demographics impact on target audiences, U.S. labor laws and costs, safety and security of exhibitions and events, and new and emerging trends in technology and its applications.

Meeting Professionals International
Resources available from this organization include:

The Meeting Professional
Monthly trade journal features news and information for meeting professionals, with special features including the annual "State of the Industry" report (June issue) which provides commentator insights and opinions on the challenges and issues facing the industry and the quarterly "Meetings Outlook" survey which addresses current market conditions and participant expectations for the year ahead.

Meetings Outlook
Quarterly publication provides insights on market trends and expectations for the year ahead, with topics covered in recent issues of this publication including current business conditions, projected budget/spend over the next year, attendance forecasts, employment trends, increase in spending on security and emergency preparedness, and the impact of changing technology on the industry.

Professional Convention Management Association
Resources available from this organization include:

Convene Magazine
Monthly trade publication features news and information for meeting and event planners, with special features including the annual "Meetings Market Survey" (March issue) which provides an overview of current market conditions and expectations for the year ahead and the "Salary Survey" (June issue) which provides information on average salary, salary ranges, and net salary change by job position.

Meetings Market Survey
Annual meetings market survey provides an overview of current market conditions and expectations for the year ahead, with information provided in the survey including company size, type of employer, number and types of meetings planned, annual meeting budget by type of event, annual attendance, meeting revenues by source, meeting expenses by expense segment, and net profit from meetings.

Center for Exhibition Industry Research
CEIR Index Report

Annual report for B-2-B exhibitions provides an overview of economic performance across fourteen sectors and insights into expected performance over the next three years, with sector performance measured by year-over-year changes for four key metrics including net square feet of exhibit space sold, professional event attendance, number of exhibiting companies, and total event gross revenue.

BizMiner Market Analysis Reports
Convention and Trade Show Organizers  Search for "561920" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Convention and Trade Show Organizers  Search for "561920" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Trade Show & Conference Planning
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

Professional Convention Management Association
Convene Salary Survey

Annual survey of meeting professionals provides average salary, salary ranges, and average salary change by job position (e.g., CEO/owner, executive director, vice president, director, and manager), and also provides data on survey participants' age, gender, level of education, and regional location. Survey results are published in the June issue of Convene magazine and can be viewed free online.

U.S. Bureau of Labor Statistics
Meeting, Convention, and Event Planners

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this occupational category, with duties performed by these personnel including planning the scope
of the event, selecting facilities and service providers that meet client requirements, coordinating and
monitoring event services and activities, and reviewing vendor bills and approving them for payment.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Caterers and Catering Services
Party and Event Rentals
Portable Toilet Rental
Convention Facility Operators


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