SIC 7389 | NAICS 561920
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Annual task force report looks into the future and identifies major trends that could potentially impact the industry, with topics covered in recent editions including exhibition industry growth and economic outlook, changing demographics impact on target audiences, U.S. labor laws and costs, safety and security of exhibitions and events, and new and emerging trends in technology and its applications.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
The Meeting Professional
https://www.mpiweb.org/
Monthly trade journal features news and information for meeting professionals, with special features including
the annual "State of the Industry" report (June issue) which provides commentator insights and opinions
on the challenges and issues facing the industry and the quarterly "Meetings Outlook" survey which addresses
current market conditions and participant expectations for the year ahead.
Meetings Outlook
https://www.mpiweb.org/
Quarterly publication provides insights on market trends and expectations for the year ahead, with topics
covered in recent issues of this publication including current business conditions, projected budget/spend
over the next year, attendance forecasts, employment trends, increase in spending
on security and emergency preparedness, and the impact of changing
technology on the industry.
Convene Magazine
https://www.pcma.org/convene/
Monthly trade publication features news and information for meeting and event planners, with special features
including the annual "Meetings Market Survey" (March issue) which provides an overview of current market
conditions and expectations for the year ahead and the "Salary Survey" (June issue) which provides information
on average salary, salary ranges, and net salary change by job position.
Meetings Market Survey
https://www.pcma.org/resources/
Annual meetings market survey provides an overview of current market conditions and expectations
for the year ahead, with information provided in the survey including
company size, type of employer, number and types of meetings planned, annual meeting budget by type of event,
annual attendance, meeting revenues by source, meeting expenses by expense segment, and net profit from
meetings.
Annual report for B2B exhibitions provides an overview of economic performance across 14 industry sectors and insights into expected performance over the next three years, with sector performance measured by year-over-year changes for four key metrics including net square feet of exhibit space sold, professional event attendance, number of exhibiting companies, and total event gross revenue.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial information section of this profile provides income statement and balance sheet data and key financial ratios by company size based on annual revenue for companies that organize, promote, and manage conferences, conventions, events, meetings, and trade shows, with major companies in this sector including The Freeman Companies, Jack Morton Worldwide, UBM PLC, and Viad Corporation.
Annual survey of meeting professionals provides average salary, salary ranges, and average salary change by job position (e.g., CEO/owner, executive director, vice president, director, and manager), and also provides data on survey participants' age, gender, level of education, and regional location. Survey results are published in the June issue of Convene magazine and can be viewed free online.
Annual employment and wage survey provides hourly and annual wage data for personnel employed
in this occupational category, with duties performed by these personnel
including planning the scope
of the event, selecting facilities and service providers that meet
client requirements, coordinating and
monitoring event services and activities, and reviewing vendor bills and approving them for payment.
