SIC 7389 | NAICS 561920
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Annual task force report looks into the future and identifies major trends that could potentially impact the industry, with topics covered in recent editions including exhibition industry growth and economic outlook, changing demographics impact on target audiences, U.S. labor laws and costs, safety and security of exhibitions and events, and new and emerging trends in technology and its applications.
The Meeting Professional
Monthly trade journal features news and information for meeting professionals, with special features including the annual "State of the Industry" report (June issue) which provides commentator insights and opinions on the challenges and issues facing the industry and the quarterly "Meetings Outlook" survey which addresses current market conditions and participant expectations for the year ahead.
Quarterly publication provides insights on market trends and expectations for the year ahead, with topics covered in recent issues of this publication including current business conditions, projected budget/spend over the next year, attendance forecasts, employment trends, increase in spending on security and emergency preparedness, and the impact of changing technology on the industry.
Monthly trade publication features news and information for meeting and event planners, with special features including the annual "Meetings Market Survey" (March issue) which provides an overview of current market conditions and expectations for the year ahead and the "Salary Survey" (June issue) which provides information on average salary, salary ranges, and net salary change by job position.
Meetings Market Survey
Annual meetings market survey provides an overview of current market conditions and expectations for the year ahead, with information provided in the survey including company size, type of employer, number and types of meetings planned, annual meeting budget by type of event, annual attendance, meeting revenues by source, meeting expenses by expense segment, and net profit from meetings.
Annual report for B2B exhibitions provides an overview of economic performance across 14 industry sectors and insights into expected performance over the next three years, with sector performance measured by year-over-year changes for four key metrics including net square feet of exhibit space sold, professional event attendance, number of exhibiting companies, and total event gross revenue.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Annual survey of meeting professionals provides average salary, salary ranges, and average salary change by job position (e.g., CEO/owner, executive director, vice president, director, and manager), and also provides data on survey participants' age, gender, level of education, and regional location. Survey results are published in the June issue of Convene magazine and can be viewed free online.
Annual employment and wage survey provides hourly and annual wage data for personnel employed
in this occupational category, with duties performed by these
personnel including planning the scope
of the event, selecting facilities and service providers that meet client requirements, coordinating and
monitoring event services and activities, and reviewing vendor bills and approving them for payment.
Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.