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Convention, Event, Meeting, and Trade Show Services

SIC 7389 | NAICS 561920

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Trade Show & Conference Planning  (view report)
Party & Event Planners  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and trends
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

International Association of Exhibitions and Events
Future Trends Report

Annual task force report looks into the future and identifies major trends that could potentially impact the industry, with topics covered in recent editions including exhibition industry growth and economic outlook, changing demographics impact on target audiences, U.S. labor laws and costs, safety and security of exhibitions and events, and new and emerging trends in technology and its applications.

Trade Show & Event Planning Services

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Meeting Professionals International
Information resources available from this organization include:

The Meeting Professional
Monthly trade journal features news and information for meeting professionals, with special features including the annual "State of the Industry" report (June issue) which provides commentator insights and opinions on the challenges and issues facing the industry and the quarterly "Meetings Outlook" survey which addresses current market conditions and participant expectations for the year ahead.

Meetings Outlook
Quarterly publication provides insights on market trends and expectations for the year ahead, with topics covered in recent issues of this publication including current business conditions, projected budget/spend over the next year, attendance forecasts, employment trends, increase in spending on security and emergency preparedness, and the impact of changing technology on the industry.

Professional Convention Management Association
Information resources available from this organization include:

Convene Magazine
Monthly trade publication features news and information for meeting and event planners, with special features including the annual "Meetings Market Survey" (March issue) which provides an overview of current market conditions and expectations for the year ahead and the "Salary Survey" (June issue) which provides information on average salary, salary ranges, and net salary change by job position.

Meetings Market Survey
Annual meetings market survey provides an overview of current market conditions and expectations for the year ahead, with information provided in the survey including company size, type of employer, number and types of meetings planned, annual meeting budget by type of event, annual attendance, meeting revenues by source, meeting expenses by expense segment, and net profit from meetings.

Center for Exhibition Industry Research
CEIR Index Report

Annual report for B2B exhibitions provides an overview of economic performance across 14 industry sectors and insights into expected performance over the next three years, with sector performance measured by year-over-year changes for four key metrics including net square feet of exhibit space sold, professional event attendance, number of exhibiting companies, and total event gross revenue.


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Financial Statements and Financial Ratios

Industry Financial Ratios
Convention and Trade Show Organizers  Search for "561920"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheet detail in dollars and percentages
  • Sources and uses of funds cash flow analysis
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Trade Show & Event Planning Services

Financial information section of this profile provides income statement and balance sheet data and key financial ratios by company size based on annual revenue for companies that organize, promote, and manage conferences, conventions, events, meetings, and trade shows, with major companies in this sector including The Freeman Companies, Jack Morton Worldwide, UBM PLC, and Viad Corporation.

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Compensation and Salary Surveys

Professional Convention Management Association
Convene Salary Survey

Annual survey of meeting professionals provides average salary, salary ranges, and average salary change by job position (e.g., CEO/owner, executive director, vice president, director, and manager), and also provides data on survey participants' age, gender, level of education, and regional location. Survey results are published in the June issue of Convene magazine and can be viewed free online.

U.S. Bureau of Labor Statistics
Meeting, Convention, and Event Planners

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this occupational category, with duties performed by these personnel including planning the scope
of the event, selecting facilities and service providers that meet client requirements, coordinating and
monitoring event services and activities, and reviewing vendor bills and approving them for payment.

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Business Valuation Resources


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Related Industries:
Caterers and Catering Services
Party and Event Rentals
Portable Toilet Rental
Convention Facility Operators


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