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Convention, Event, Meeting, and Trade Show Services

SIC 7389  |  NAICS 561920

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts


Trade Show & Conference Planning  (view report)
Party & Event Planners  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

International Association of Exhibitions and Events
Future Trends Report
https://www.iaee.com/

Annual task force report looks into the future and identifies major trends that could potentially impact the industry, with topics covered in recent editions including exhibition industry growth and economic outlook, changing demographics impact on target audiences, U.S. labor laws and costs, safety and security of exhibitions and events, and new and emerging trends in technology and its applications.


Meeting Professionals International
Information resources available from this organization include:

The Meeting Professional
https://www.mpiweb.org/
Monthly trade journal features news and information for meeting professionals, with special features including the annual "State of the Industry" report (June issue) which provides commentator insights and opinions on the challenges and issues facing the industry and the quarterly "Meetings Outlook" survey which addresses current market conditions and participant expectations for the year ahead.

Meetings Outlook
https://www.mpiweb.org/
Quarterly publication provides insights on market trends and expectations for the year ahead, with topics covered in recent issues of this publication including current business conditions, projected budget/spend over the next year, attendance forecasts, employment trends, increase in spending on security and emergency preparedness, and the impact of changing technology on the industry.


Professional Convention Management Association
Information resources available from this organization include:

Convene Magazine
https://www.pcma.org/convene/
Monthly trade publication features news and information for meeting and event planners, with special features including the annual "Meetings Market Survey" (March issue) which provides an overview of current market conditions and expectations for the year ahead and the "Salary Survey" (June issue) which provides information on average salary, salary ranges, and net salary change by job position.

Meetings Market Survey
https://www.pcma.org/resources/
Annual meetings market survey provides an overview of current market conditions and expectations for the year ahead, with information provided in the survey including company size, type of employer, number and types of meetings planned, annual meeting budget by type of event, annual attendance, meeting revenues by source, meeting expenses by expense segment, and net profit from meetings.


Center for Exhibition Industry Research
CEIR Index Report
https://store.ceir.org/

Annual report for B-2-B exhibitions provides an overview of economic performance across fourteen sectors and insights into expected performance over the next three years, with sector performance measured by year-over-year changes for four key metrics including net square feet of exhibit space sold, professional event attendance, number of exhibiting companies, and total event gross revenue.


BizMiner
Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios


BizMiner
Industry Financial Ratios
Convention and Trade Show Organizers
https://www.bizminer.com  Search for "561920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample customizable reports that allow users to compare their company to industry financial ratios on a national and metro area basis are available free online.

IBISWorld
Trade Show & Conference Planning
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.



Compensation and Salary Surveys


Professional Convention Management Association
Convene Salary Survey
https://www.pcma.org/resources/

Annual survey of meeting professionals provides average salary, salary ranges, and average salary change by job position (e.g., CEO/owner, executive director, vice president, director, and manager), and also provides data on survey participants' age, gender, level of education, and regional location. Survey results are published in the June issue of Convene magazine and can be viewed free online.


U.S. Bureau of Labor Statistics
Meeting, Convention, and Event Planners
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this occupational category, with duties performed by these personnel including planning the scope
of the event, selecting facilities and service providers that meet client requirements, coordinating and
monitoring event services and activities, and reviewing vendor bills and approving them for payment.



Business Valuation Resources


BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



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