Online introductory guide provides a comprehensive overview of the rent-to-own (RTO) industry, with information provided in this publication including historical trend data for annual revenue, customers, and stores; customer profiles; typical store profile; customer payment options; product and market shares; cost versus value analysis; customer motivations; and selected RTO reports and studies.
RTOHQ: The Magazine
Bimonthly trade publication features news and information for RTO dealers, owners, and managers, with topics covered in each issue of the magazine including industry news and trends, management insights, innovative business practices, marketing strategies, dealer profiles, association news, and legislative updates. Current and archived digital editions of the magazine can be viewed free online.
RTO Reports & Studies
Reports section includes a variety of reports and studies from APRO and other sources, with APRO studies including the "APRO Annual Industry Statistical Survey and Trend Analysis", "RTO Customer Satisfaction Report & Trend Analysis", and "RTO Potential Customer Perception & Trend Analysis". APRO studies are available to members only; other publications are available online or by request.
Independent Research on RTO
Independent research section includes a variety of government and academic research studies, with topics covered in these studies including the impact of the Consumer Finance Protection Bureau on the RTO business, the nature of RTO agreements, customer characteristics and contract outcomes, and managing high customer risk in a retail RTO operation. All research studies are available online.
RTO Franchising & Companies
Franchising section provides links and information for U.S. companies offering RTO franchises, with firms listed in this section including Aaron's, Inc., Buddy’s Newco, LLC (Buddy’s Home Furnishings), Easygates, LLC (“Easyhome Furnishings US”), The Premier Companies (Premier Rental Purchase), Rent-A-Center, Inc., RimTyme / ColorTyme, Inc., and Rent and Roll, LLC (RNR Wheels and Tires).
Market research report provides in-depth analysis of the RTO industry, with topics addressed in this publication including transaction structure, consumer protections, market sizing and growth, market share analysis, consumer behavior analysis, market trends, and competitive landscape, and major companies profiled in the report including Aaron's, Inc., Rent-A-Center, Inc., and Easyhome Limited.
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Annual financial statement analysis provides common-size income statements and balance sheets and key financial ratios for establishments that rent electronics, appliances, and household goods to consumers on a week-to-week or month-to-month basis under rental purchase agreements that give customers the ability to acquire ownership of these goods after a specified contractual rental period.
Annual employment and wage survey provides hourly and annual wage data for occupations in this sector on a national, state, and metro area basis, with companies in this sector including firms that rent or lease goods to consumers on a weekly or monthly basis under rental purchase agreements that give customers the option to obtain ownership of the goods after an agreed-upon rental period.
Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for companies that rent appliances, electronics, and household goods to customers on a week-to-week or month-to-month basis using rental purchase agreements which permit customers to acquire ownership of this merchandise after a specified contract period.