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Party & Event Rentals – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7359  |  NAICS 532299

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Party Supply Rental  (view report)
Party & Event Planners  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Tent Rental Division, Industrial Fabrics Association International
InTents Magazine

Bimonthly magazine features news and information for tent rental professionals and event planners, with topics covered in the publication including industry and company news, event trends, business management, tents and related products, job site installations, and product maintenance. Selected articles from current and archived issues categorized by topic and issue can be viewed free online.

Penton Media, Inc.
Publications and reports available from this organization include:

Special Events Magazine
Quarterly magazine features news and information for the events industry, with articles focused on rental companies included in the "Rental" section, and special features including the annual "Event Rental Forecast" (spring issue) and "30 Top Rental Companies" (fall issue) reports. Excerpts from selected articles can be viewed free online, with full access to articles available to subscribers only.

Event Rental Forecast
Annual survey summarizes participant responses to questions concerning expected revenue from business and social/private events for the year ahead as compared to the prior year, the greatest challenges currently facing their operations, and what steps companies are taking to adapt to the changing event rental marketplace. Survey report is available in the spring issue of the magazine.

30 Top Rental Companies
Annual report ranks the top companies in the industry by estimated rental volume, and includes a basic profile for each company (e.g., headquarters, markets served, and number of locations and employees) along with a summary of major events and clients served and a brief commentary on trends for the industry and specific products. Report is available in the fall issue of the magazine.

Rental Market Monitor / sample-slides

ARA member-only subscription service provides historical and forecast rental revenue data for the North American market, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., party and event, general tool, and construction and industrial equipment) on a national, regional, state, and major metropolitan area basis. Sample slides can be viewed online.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Party Supplies Rental  Search for "532299"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Cost of Doing Business Report

Annual benchmarking report provides financial performance measures for all companies and the top 25 percent based on profitability, with data provided for the party and event market segment including profitability, cash flow, productivity, and financial position measures categorized by net sales volume and product mix as a percentage of revenue. Sample selections from the report are available online.

Party Supply Rental
(see links for individual reports)

Financial information section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, charity galas, trade shows, conferences, conventions, and other events. Sample report can be viewed free online.

Compensation and Salary Surveys

Compensation & Benefits Report

Annual compensation survey provides compensation data for hourly and salaried personnel employed by ARA-member equipment rental stores, with data broken down by annual revenue, product mix (e.g., party and event, general tool, and construction and industrial equipment), community size, and region. Detailed table of contents which lists all job positions included in the survey can be viewed free online.

PayScale, Inc.
Party Supplies Sales and Rentals

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as retail store manager, assistant retail store manager, sales associate, cashier, delivery truck driver, warehouse supervisor, and office manager, with employers for which salary or hourly wage rates are provided including Classic Party Rentals, Party City Holdco Inc., and Oriental Trading Company, Inc.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Convention, Event, Meeting, and Trade Show Services
Caterers and Catering Services
Portable Toilet Rental
Wedding Planners and Consultants


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