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Party and Event Rentals

SIC 7359 | NAICS 532299

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Party Supply Rental  (view report)
Party & Event Planners  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Tent Rental Division, Industrial Fabrics Association International
InTents Magazine

Bimonthly magazine features news and information for tent rental professionals and event planners, with topics covered in the publication including industry and company news, event trends, business management, tents and related products, job site installations, and product maintenance. Selected articles from current and archived issues categorized by topic and issue can be viewed free online.

Consumer Product Rental

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Penton Media, Inc.
Publications and reports available from this organization include:

Special Events Magazine
Quarterly magazine features news and information for the events industry, with articles focused on rental companies included in the "Rental" section, and special features including the annual "Event Rental Forecast" (spring issue) and "30 Top Rental Companies" (fall issue) reports. Excerpts from selected articles can be viewed free online, with full access to articles available to subscribers only.

Event Rental Forecast
Annual survey summarizes participant responses to questions concerning expected revenue from business and social/private events for the year ahead as compared to the prior year, the greatest challenges currently facing their operations, and what steps companies are taking to adapt to the changing event rental marketplace. Survey report is available in the spring issue of the magazine.

30 Top Rental Companies
Annual report ranks the top companies in the industry by estimated rental volume, and includes a basic profile for each company (e.g., headquarters, markets served, and number of locations and employees) along with a summary of major events and clients served and a brief commentary on trends for the industry and specific products. Report is available in the fall issue of the magazine.

Rental Market Monitor / sample-slides

ARA member-only subscription service provides historical and forecast rental revenue data for the North American market, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., party and event, general tool, and construction and industrial equipment) on a national, regional, state, and major metropolitan area basis. Sample slides can be viewed online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Party Supplies Rental  Search for "532299"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Cost of Doing Business Report

Annual benchmarking report provides financial performance measures for all companies and the top 25 percent based on profitability, with data provided for the party and event market segment including profitability, cash flow, productivity, and financial position measures categorized by net sales volume and product mix as a percentage of revenue. Sample selections from the report are available online.

Party Supply Rental
(see links for individual reports)

Financial information section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, charity galas, trade shows, conferences, conventions, and other events. Sample report can be viewed free online.

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Compensation and Salary Surveys

Compensation & Benefits Report

Annual compensation survey provides compensation data for hourly and salaried personnel employed by ARA-member equipment rental stores, with data broken down by annual revenue, product mix (e.g., party and event, general tool, and construction and industrial equipment), community size, and region. Detailed table of contents which lists all job positions included in the survey can be viewed free online.

PayScale, Inc.
Party Supplies Sales and Rentals

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as retail store manager, assistant retail store manager, sales associate, cashier, delivery truck driver, warehouse supervisor, and office manager, with employers for which salary or hourly wage rates are provided including Classic Party Rentals, Party City Holdco Inc., and Oriental Trading Company, Inc.

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Business Valuation Resources

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