Party & Event Rentals – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size, product segments, and major markets
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Tent Rental Division, Industrial Fabrics Association International
InTents Magazine
http://intentsmag.com/
Bimonthly magazine features news and information for tent rental professionals and event planners, with topics covered in the publication including industry and company news, event trends, business management, tents and related products, job site installations, and product maintenance. Selected articles from current and archived issues categorized by topic and issue can be viewed free online.
Penton Media, Inc.
Publications and reports available from this organization include:
Special Events Magazine
https://specialevents.com/
Quarterly magazine features news and information for the events industry, with articles focused on rental
companies included in the "Rental" section, and special features including the annual "Event Rental Forecast"
(spring issue) and "30 Top Rental Companies" (fall issue) reports. Excerpts from selected articles can be
viewed free online, with full access to articles available to subscribers only.
Event Rental Forecast
https://www.specialevents.com/
Annual survey summarizes participant responses to questions concerning expected revenue from business and
social/private events for the year ahead as compared
to the prior year, the greatest challenges currently facing their operations, and what steps companies are
taking to adapt to the changing event rental marketplace. Survey report is available in the spring issue
of the magazine.
30 Top Rental Companies
https://www.specialevents.com/
Annual report ranks the top companies in the industry by estimated rental volume, and includes a basic profile
for each company (e.g., headquarters, markets served, and number of locations and employees) along with
a summary of major events and clients served and a brief commentary on trends for the industry and specific
products. Report is available in the fall issue of the magazine.
ARA
Rental Market Monitor
https://www.ararental.org/ / sample-slides
ARA member-only subscription service provides historical and forecast rental revenue data for the North American market, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., party and event, general tool, and construction and industrial equipment) on a national, regional, state, and major metropolitan area basis. Sample slides can be viewed online.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Party Supplies Rental
https://www.bizminer.com Search for "532299"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
ARA
Cost of Doing Business Report
http://www.ararental.org/
Annual benchmarking report provides financial performance measures for all companies and the top 25 percent based on profitability, with data provided for the party and event market segment including profitability, cash flow, productivity, and financial position measures categorized by net sales volume and product mix as a percentage of revenue. Sample selections from the report are available online.
IBISWorld
Party Supply Rental
(see links for individual reports)
Financial information section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, charity galas, trade shows, conferences, conventions, and other events. Sample report can be viewed free online.
Compensation and Salary Surveys
ARA
Compensation & Benefits Report
http://www.ararental.org/
Annual compensation survey provides compensation data for hourly and salaried personnel employed by ARA-member equipment rental stores, with data broken down by annual revenue, product mix (e.g., party and event, general tool, and construction and industrial equipment), community size, and region. Detailed table of contents which lists all job positions included in the survey can be viewed free online.
PayScale, Inc.
Party Supplies Sales and Rentals
https://www.payscale.com/
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as retail store manager, assistant retail store manager, sales associate, cashier, delivery truck driver, warehouse supervisor, and office manager, with employers for which salary or hourly wage rates are provided including Classic Party Rentals, Party City Holdco Inc., and Oriental Trading Company, Inc.
Business Valuation Resources
Convention, Event, Meeting, and Trade Show Services
Caterers and Catering Services
Portable Toilet Rental
Wedding Planners and Consultants
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