SIC 7359 | NAICS 532299
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Bimonthly magazine features news and information for tent rental professionals and event planners, with topics covered in the publication including industry and company news, event trends, business management, tents and related products, job site installations, and product maintenance. Selected articles from current and archived issues categorized by topic and issue can be viewed free online.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Special Events Magazine
https://specialevents.com/
Quarterly magazine features news and information for the events industry, with articles focused on rental
companies included in the "Rental" section, and special features including the annual "Event Rental Forecast"
(spring issue) and "30 Top Rental Companies" (fall issue) reports. Excerpts from selected articles can be
viewed free online, with full access to articles available to subscribers only.
Event Rental Forecast
https://www.specialevents.com/
Annual survey summarizes participant responses to questions concerning expected revenue from business and
social/private events for the year ahead as compared
to the prior year, the greatest challenges currently facing their operations, and what steps companies are
taking to adapt to the changing event rental marketplace. Survey report is available in the spring issue
of the magazine.
30 Top Rental Companies
https://www.specialevents.com/
Annual report ranks the top companies in the industry by estimated rental volume, and includes a basic profile
for each company (e.g., headquarters, markets served, and number of locations and employees) along with
a summary of major events and clients served and a brief commentary on trends for the industry and specific
products. Report is available in the fall issue of the magazine.
ARA member-only subscription service provides historical and forecast rental revenue data for the North American market, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., party and event, general tool, and construction and industrial equipment) on a national, regional, state, and major metropolitan area basis. Sample slides can be viewed online.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Annual benchmarking report provides financial performance measures for all companies and the top 25 percent based on profitability, with data provided for the party and event market segment including profitability, cash flow, productivity, and financial position measures categorized by net sales volume and product mix as a percentage of revenue. Sample selections from the report are available online.
Financial information section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, charity galas, trade shows, conferences, conventions, and other events. Sample report can be viewed free online.
Annual compensation survey provides compensation data for hourly and salaried personnel employed by ARA-member equipment rental stores, with data broken down by annual revenue, product mix (e.g., party and event, general tool, and construction and industrial equipment), community size, and region. Detailed table of contents which lists all job positions included in the survey can be viewed free online.
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as retail store manager, assistant retail store manager, sales associate, cashier, delivery truck driver, warehouse supervisor, and office manager, with employers for which salary or hourly wage rates are provided including Classic Party Rentals, Party City Holdco Inc., and Oriental Trading Company, Inc.
