Party and Event Rentals

• Market size, product segments, and major markets
• Key industry trends, statistics, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Bimonthly magazine features news and information for tent rental professionals and event planners, with topics covered in the publication including industry and company news, event trends, business management, tents and related products, job site installations, and product maintenance. Selected articles from current and archived issues categorized by topic and issue can be viewed free online.

Special Events Magazine
https://specialevents.com/
Quarterly magazine features news and information for the events industry, with articles focused on rental companies included in the "Rental" section, and special features including the annual "Event Rental Forecast" (spring issue) and "30 Top Rental Companies" (fall issue) reports. Excerpts from selected articles can be viewed free online, with full access to articles available to subscribers only.

Event Rental Forecast
https://www.specialevents.com/
Annual survey summarizes participant responses to questions concerning expected revenue from business and social/private events for the year ahead as compared to the prior year, the greatest challenges currently facing their operations, and what steps companies are taking to adapt to the changing event rental marketplace. Survey report is available in the spring issue of the magazine.

30 Top Rental Companies
https://www.specialevents.com/
Annual report ranks the top companies in the industry by estimated rental volume, and includes a basic profile for each company (e.g., headquarters, markets served, and number of locations and employees) along with a summary of major events and clients served and a brief commentary on trends for the industry and specific products. Report is available in the fall issue of the magazine.

ARA member-only subscription service provides historical and forecast rental revenue data for the North American market, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., party and event, general tool, and construction and industrial equipment) on a national, regional, state, and major metropolitan area basis. Sample slides can be viewed online.

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

Annual benchmarking report provides financial performance measures for all companies and the top 25 percent based on profitability, with data provided for the party and event market segment including profitability, cash flow, productivity, and financial position measures categorized by net sales volume and product mix as a percentage of revenue. Sample selections from the report are available online.

Financial information section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that rent tables, chairs, tableware, linens, decorations, tents, canopies, and other items to individuals and businesses for weddings, birthday parties, charity galas, trade shows, conferences, conventions, and other events. Sample report can be viewed free online.

Annual compensation survey provides compensation data for hourly and salaried personnel employed by ARA-member equipment rental stores, with data broken down by annual revenue, product mix (e.g., party and event, general tool, and construction and industrial equipment), community size, and region. Detailed table of contents which lists all job positions included in the survey can be viewed free online.

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as retail store manager, assistant retail store manager, sales associate, cashier, delivery truck driver, warehouse supervisor, and office manager, with employers for which salary or hourly wage rates are provided including Classic Party Rentals, Party City Holdco Inc., and Oriental Trading Company, Inc.