Valuation Resources

Equipment and Tool Rentals

SIC 7359 | NAICS 532310

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Trends, Statistics, and Forecasts

Tool & Equipment Rental  (view report)
Industrial Equipment Rental & Leasing  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

American Rental Association
Information resources available from this trade association include:

RM Magazine
Monthly trade journal features news and information for all segments of the equipment rental industry, with topics addressed in various issues including industry news and trends, management tips, store and supplier profiles, product information, risk management advice, and government affairs updates. Selected articles from past issues are available online, with free subscription available upon request.

Rental Industry Outlook
Annual industry outlook provides annual revenue growth rate projections by specific market segment (e.g., general tools/homeowner, construction/industrial, and party/event) for the next four years, and includes observations and commentary by IHS Markit personnel on economic trends affecting each of these market segments. Outlook is available free online in the December issue of RM Magazine.

Rental Market Monitor / sample-slides
Annual subscription service provides historical and forecast revenue data for the U.S. and Canadian markets, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., general tool/homeowner, construction/industrial, and party/event) on a national, regional, state, and metro area basis. Service is available to ARA members only; sample slides are available online.

Penton Media, Inc.
Information resources available from this organization include:

RER Magazine
Monthly trade journal features news and information for the equipment and tool rental industry, with special features including the annual "Rental Market Forecast" (Jan. issue), "RER 100: Top Rental Equipment Companies" (Apr. issue), and quarterly "Baird/RER Rental Equipment Industry Survey". Articles are categorized by topic and magazine issue and are available free online with registration.

RER 100
Annual survey ranks the top 100 rental equipment companies by annual volume, with data provided for each company including headquarters location, top executive officer, website, annual volume in millions of dollars, total number of outlets, and editorial commentary on events and circumstances affecting changes in company revenues. Survey is available online in April issue of RER Magazine.

Baird/RER Survey
Quarterly industry survey provides information on changes in rent revenue, changes in rental rates, utilization rates, new unit costs, planned fleet spending, outlook for revenue growth, and outlook for rate changes on a quarterly basis for a multi-year period with comparisons to the same periods in the prior years for most measures. Survey is available online in quarterly issues of RER Magazine.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Equipment and Tool Rentals  Search for "532310"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

American Rental Association
Cost of Doing Business Report

Annual cost of doing business report provides financial benchmarking measures for all firms and the top 25 percent in terms of profitability, with benchmarks provided for the general tool/homeowner and construction/industrial equipment market segments covering key areas such as profitability, financial position, productivity, and cash flow. Selected excerpts from a recent report are available free online.

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Compensation and Salary Surveys

American Rental Association
Compensation & Benefits Report

Annual compensation and benefits survey provides average, median, and starting compensation data for salaried and hourly personnel employed by ARA equipment rental companies, with data broken out by annual company sales volume, revenue mix (e.g., general tools/homeowner, construction/industrial, and party/event), market area population, and region. Detailed table of contents is available free online.

U.S. Bureau of Labor Statistics
Rental and Leasing Services (NAICS 5322/5323/5324)

Annual wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by companies that rent tools and equipment to individuals and businesses on a short-term basis, with types of items typically available for rent including air compressors, aerial lifts, compactors, electric sanders, generators, pressure washers, scaffolding, garden tillers, and welders.

PayScale, Inc.
Equipment Rental

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general/operations manager, regional sales manager, branch manager, inside and outside sales representative, and field service technician, with employers for which salary or wage data is provided including United Rentals, Inc., Sunbelt Rentals, Inc., and Herc Rentals, Inc. (The Hertz Corporation).

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Building Materials and Home Improvement Stores
Construction and Mining Equipment Dealers
Equipment Leasing Companies
Hardware Stores


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