Equipment & Tool Rentals – Industry Analysis, Statistics, Trends, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

American Rental Association
Resources available from this trade association include:

RM Magazine
https://www.ararental.org/
Monthly trade journal features news and information for all segments of the equipment rental industry, with topics addressed in various issues including industry news and trends, management tips, store and supplier profiles, product information, risk management advice, and government affairs updates. Selected articles from past issues are available online, with free subscription available upon request.

Rental Industry Outlook
https://www.ararental.org/
Annual industry outlook provides annual revenue growth rate projections by specific market segment (e.g., general tools/homeowner, construction/industrial, and party/event) for the next four years, and includes observations and commentary by IHS Markit personnel on economic trends affecting each of these market segments. Outlook is available free online in the December issue of RM Magazine.

ARA Rentalytics™
https://www.ararental.org/
Annual subscription service provides historical and forecast revenue data for the U.S. and Canadian markets, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., general tool/homeowner, construction/industrial, and party/event) on a national, regional, state, and metro area basis. Service is available to members only; sample state report is available online.

Penton Media, Inc.
Resources available from this organization include:

RER Magazine
https://rermag.com/
Monthly trade journal features news and information for the equipment and tool rental industry, with special features including the annual "Rental Market Forecast" (Jan. issue), "RER 100: Top Rental Equipment Companies" (Apr. issue), and quarterly "Baird/RER Rental Equipment Industry Survey". Articles are categorized by topic and magazine issue and are available free online with registration.

RER 100
https://rermag.com/
Annual survey ranks the top 100 rental equipment companies by annual volume, with data provided for each company including headquarters location, top executive officer, website, annual volume in millions of dollars, total number of outlets, and editorial commentary on events and circumstances affecting changes in company revenues. Survey is available online in April issue of RER Magazine.

Baird/RER Survey
https://rermag.com/
Quarterly industry survey provides information on changes in rent revenue, changes in rental rates, utilization rates, new unit costs, planned fleet spending, outlook for revenue growth, and outlook for rate changes on a quarterly basis for a multi-year period with comparisons to the same periods in the prior years for most measures. Survey is available online in quarterly issues of RER Magazine.

BizMiner Market Analysis Reports
Equipment and Tool Rentals
https://www.bizminer.com  Search for "532310" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Equipment and Tool Rentals
https://www.bizminer.com  Search for "532310" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

IBISWorld Research Reports
Industry Financial Ratios
(see links for individual reports)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.

American Rental Association
Cost of Doing Business Report
https://www.ararental.org/

Annual cost of doing business report provides financial benchmarking measures for all firms and the top 25 percent in terms of profitability, with benchmarks provided for the general tool/homeowner and construction/industrial equipment market segments covering key areas such as profitability, financial position, productivity, and cash flow. Selected excerpts from a recent report are available free online.

Compensation and Salary Surveys

American Rental Association
Compensation & Benefits Report
https://www.ararental.org/

Annual compensation and benefits survey provides average, median, and starting compensation data for salaried and hourly personnel employed by ARA equipment rental companies, with data broken out by annual company sales volume, revenue mix (e.g., general tools/homeowner, construction/industrial, and party/event), market area population, and region. Detailed table of contents is available free online.

U.S. Bureau of Labor Statistics
Rental and Leasing Services (NAICS 5322/5323/5324)
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by companies that rent tools and equipment to individuals and businesses on a short-term basis, with types of items typically available for rent including air compressors, aerial lifts, compactors, electric sanders, generators, pressure washers, scaffolding, garden tillers, and welders.

PayScale, Inc.
Equipment Rental
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general/operations manager, regional sales manager, branch manager, inside and outside sales representative, and field service technician, with employers for which salary or wage data is provided including United Rentals, Inc., Sunbelt Rentals, Inc., and Herc Rentals, Inc. (The Hertz Corporation).

BV Guides and Databases

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