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Equipment & Tool Rentals – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7359  |  NAICS 532310

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Tool & Equipment Rental  (view report)
Industrial Equipment Rental & Leasing  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American Rental Association
Resources available from this trade association include:

RM Magazine
Monthly trade journal features news and information for all segments of the equipment rental industry, with topics addressed in various issues including industry news and trends, management tips, store and supplier profiles, product information, risk management advice, and government affairs updates. Selected articles from past issues are available online, with free subscription available upon request.

Rental Industry Outlook
Annual industry outlook provides annual revenue growth rate projections by specific market segment (e.g., general tools/homeowner, construction/industrial, and party/event) for the next four years, and includes observations and commentary by IHS Markit personnel on economic trends affecting each of these market segments. Outlook is available free online in the December issue of RM Magazine.

ARA Rentalytics™
Annual subscription service provides historical and forecast revenue data for the U.S. and Canadian markets, with market data updated quarterly by IHS Markit and available by specific market segment (e.g., general tool/homeowner, construction/industrial, and party/event) on a national, regional, state, and metro area basis. Service is available to members only; sample state report is available online.

Penton Media, Inc.
Resources available from this organization include:

RER Magazine
Monthly trade journal features news and information for the equipment and tool rental industry, with special features including the annual "Rental Market Forecast" (Jan. issue), "RER 100: Top Rental Equipment Companies" (Apr. issue), and quarterly "Baird/RER Rental Equipment Industry Survey". Articles are categorized by topic and magazine issue and are available free online with registration.

RER 100
Annual survey ranks the top 100 rental equipment companies by annual volume, with data provided for each company including headquarters location, top executive officer, website, annual volume in millions of dollars, total number of outlets, and editorial commentary on events and circumstances affecting changes in company revenues. Survey is available online in April issue of RER Magazine.

Baird/RER Survey
Quarterly industry survey provides information on changes in rent revenue, changes in rental rates, utilization rates, new unit costs, planned fleet spending, outlook for revenue growth, and outlook for rate changes on a quarterly basis for a multi-year period with comparisons to the same periods in the prior years for most measures. Survey is available online in quarterly issues of RER Magazine.

BizMiner Market Analysis Reports
Equipment and Tool Rentals  Search for "532310" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Equipment and Tool Rentals  Search for "532310" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial ratio analysis can be viewed free online.

American Rental Association
Cost of Doing Business Report

Annual cost of doing business report provides financial benchmarking measures for all firms and the top 25 percent in terms of profitability, with benchmarks provided for the general tool/homeowner and construction/industrial equipment market segments covering key areas such as profitability, financial position, productivity, and cash flow. Selected excerpts from a recent report are available free online.

Compensation and Salary Surveys

American Rental Association
Compensation & Benefits Report

Annual compensation and benefits survey provides average, median, and starting compensation data for salaried and hourly personnel employed by ARA equipment rental companies, with data broken out by annual company sales volume, revenue mix (e.g., general tools/homeowner, construction/industrial, and party/event), market area population, and region. Detailed table of contents is available free online.

U.S. Bureau of Labor Statistics
Rental and Leasing Services (NAICS 5322/5323/5324)

Annual wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by companies that rent tools and equipment to individuals and businesses on a short-term basis, with types of items typically available for rent including air compressors, aerial lifts, compactors, electric sanders, generators, pressure washers, scaffolding, garden tillers, and welders.

PayScale, Inc.
Equipment Rental

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general/operations manager, regional sales manager, branch manager, inside and outside sales representative, and field service technician, with employers for which salary or wage data is provided including United Rentals, Inc., Sunbelt Rentals, Inc., and Herc Rentals, Inc. (The Hertz Corporation).

BV Guides and Databases

Private company sales transaction data for over 900 industries.

Related Industries:
Building Materials and Home Improvement Stores
Construction and Mining Equipment Dealers
Equipment Leasing Companies
Hardware Stores


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