American Rental Association
Information resources available from this trade association include:
Monthly trade journal features news and information for all segments of the equipment rental industry,
with topics addressed in various issues including industry news and trends, management tips, store
and supplier profiles, product information, risk management
advice, and government affairs updates. Selected articles from past issues are available online, with
free subscription available upon request.
Rental Industry Outlook
Annual industry outlook provides annual revenue growth rate projections by specific market segment (e.g.,
general tools/homeowner, construction/industrial, and party/event) for the next four years, and includes
observations and commentary by IHS Markit personnel on economic trends affecting each
of these market segments. Outlook is available free online
in the December issue of RM Magazine.
Rental Market Monitor
Penton Media, Inc.
Annual subscription service provides historical and forecast revenue data for the U.S. and Canadian
markets, with market data updated quarterly by IHS Markit and available by specific market segment (e.g.,
general tool/homeowner, construction/industrial, and party/event) on a national, regional, state, and
metro area basis. Service is available to ARA members only; sample slides are available online.
Information resources available from this organization include:
Monthly trade journal features news and information for the equipment and tool rental industry, with
special features including the annual "Rental Market Forecast" (Jan. issue), "RER 100: Top Rental Equipment
Companies" (Apr. issue), and quarterly "Baird/RER Rental Equipment Industry Survey". Articles are categorized
by topic and magazine issue and are available free online with registration.
Annual survey ranks the top 100 rental equipment companies by annual volume, with data provided
for each company including headquarters location, top executive
officer, website, annual volume in millions of dollars, total number of outlets, and editorial commentary
on events and circumstances affecting changes in company revenues. Survey is available online in April
issue of RER Magazine.
Quarterly industry survey provides information on changes in rent revenue, changes in rental rates,
utilization rates, new unit costs, planned fleet spending, outlook for revenue growth, and outlook for
rate changes on a quarterly basis for a multi-year period with
comparisons to the same periods in the prior years for most
measures. Survey is available online in quarterly issues of RER Magazine.
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.