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Graphic Design Services

SIC 7336 | NAICS 541430

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Graphic Design Services  (view report)
Web Design Services  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Kaye Publishing Corporation
GDUSA Magazine

Bimonthly publication features news and information for creative professionals, with content sections in each issue including news, trends, business, ideas, campaigns, and projects, and special features including information on top designers and art directors, design firms, advertising agencies, in-house departments, and tools and technologies. Digital editions of this publication can be purchased online.

Graphic Design Services

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

American Institute of Graphic Arts
Design Census

Annual census report provides a detailed analysis of the design profession, with areas addressed by the survey including demographics (e.g., age, gender, ethnicity, and education), employment status (e.g., full-time, contract, self-employed/freelance, and educator), work environment (e.g., number of employees, hours worked, and years in job), and compensation (e.g., annual salary, fringe benefits).

Graphic Artists Guild
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines

Comprehensive handbook provides business, pricing, and ethical guidelines for graphic artists, with topics addressed in the guide including professional relationships, legal rights and issues, business practices, trade customs, pricing and marketing products and services, salary information, working conditions, and hiring practices. Print edition of the handbook is available at no charge to members.

Entrepreneur Magazine
Graphic Design Business

Startup guide addresses the various aspects of starting a business and running it successfully, with topics covered in this publication including setting up a freelance business, understanding copyright protection for visual arts works and other legal issues, developing a marketing plan and finding new customers, setting fees and dealing with clients, and growing the business with profitable sidelines.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Graphic Design / Web Site Design  Search for "541430" and "541511"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Graphic Design Services
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that develop visual designs and communications used to convey messages or concepts, clarify information, and/or provide a visual identity, with applications including logos, branding, packaging, advertising, signs, brochures, print publications, and websites.

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Compensation and Salary Surveys

American Institute of Graphic Arts
AIGA Survey of Design Salaries

Periodic salary survey provides compensation data for job positions such as owner/partner/principal, account manager, creative director, art director, project manager, designer, and freelance contractor, with survey results broken out by age, gender, ethnicity, level of experience, highest degree attained, organization type, employer size, client base, design area, metropolitan area, and geographic region.

PayScale, Inc.
Graphic Designers

Free online service provides median salary, bonus, and hourly wage rate data for selected positions in this service sector such as creative director, art director, project manager, graphic artist/designer, web designer, web developer, and office manager, with employers for which salary or wage data is provided including Bates Creative Group, LLC, Design Group, and Southern Graphic Systems, LLC.

U.S. Bureau of Labor Statistics
Compensation resources available from this organization include:

Graphic Designers
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel who develop visual designs and communications which are used to convey messages and concepts, clarify information, or provide an identity, with applications including logos, corporate branding, packaging, advertising, signs, brochures, printed materials and publications, and websites.

Web Developers
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for this occupational category that includes personnel who provide website design services such as selecting and developing page layouts, color schemes, typefaces or typestyles, images, and motion graphics and may also be involved in coding, scripting, testing, and troubleshooting design features.

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Business Valuation Resources

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