Graphic Design Services – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Kaye Publishing Corporation
GDUSA Magazine
http://gdusa.com/
Bimonthly publication features news and information for creative professionals, with content sections in each issue including news, trends, business, ideas, campaigns, and projects, and special features including information on top designers and art directors, design firms, advertising agencies, in-house departments, and tools and technologies. Digital editions of this publication can be purchased online.
American Institute of Graphic Arts
Design Census
https://www.aiga.org/
Annual census report provides a detailed analysis of the design profession, with areas addressed by the survey including demographics (e.g., age, gender, ethnicity, and education), employment status (e.g., full-time, contract, self-employed/freelance, and educator), work environment (e.g., number of employees, hours worked, and years in job), and compensation (e.g., annual salary, fringe benefits).
Graphic Artists Guild
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines
https://graphicartistsguild.org/
Comprehensive handbook provides business, pricing, and ethical guidelines for graphic artists, with topics addressed in the guide including professional relationships, legal rights and issues, business practices, trade customs, pricing and marketing products and services, salary information, working conditions, and hiring practices. Print edition of the handbook is available at no charge to members.
Entrepreneur Magazine
Graphic Design Business
https://bookstore.entrepreneur.com/
Startup guide addresses the various aspects of starting a business and running it successfully, with topics covered in this publication including setting up a freelance business, understanding copyright protection for visual arts works and other legal issues, developing a marketing plan and finding new customers, setting fees and dealing with clients, and growing the business with profitable sidelines.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Graphic Design / Web Site Design
https://www.bizminer.com Search for "541430" and "541511"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Graphic Design Services
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that develop visual designs and communications used to convey messages or concepts, clarify information, and/or provide a visual identity, with applications including logos, branding, packaging, advertising, signs, brochures, print publications, and websites.
Compensation and Salary Surveys
American Institute of Graphic Arts
AIGA Survey of Design Salaries
https://www.aiga.org/
Periodic salary survey provides compensation data for job positions such as owner/partner/principal, account manager, creative director, art director, project manager, designer, and freelance contractor, with survey results broken out by age, gender, ethnicity, level of experience, highest degree attained, organization type, employer size, client base, design area, metropolitan area, and geographic region.
PayScale, Inc.
Graphic Designers
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage rate data for selected positions in this service sector such as creative director, art director, project manager, graphic artist/designer, web designer, web developer, and office manager, with employers for which salary or wage data is provided including Bates Creative Group, LLC, Design Group, and Southern Graphic Systems, LLC.
U.S. Bureau of Labor Statistics
Compensation resources available from this organization include:
Graphic Designers
https://www.bls.gov/oes/
Annual wage survey provides hourly and annual wage data on a national,
state, and local area basis for personnel who develop visual designs and
communications which are used to convey messages and concepts, clarify information, or
provide an identity, with applications including
logos, corporate branding, packaging, advertising, signs, brochures, printed materials and publications,
and websites.
Web Developers
https://www.bls.gov/oes/
Annual wage survey provides hourly and annual wage data on a national,
state, and local area basis for this occupational category that
includes personnel who provide website design services such
as selecting and developing page layouts, color schemes, typefaces
or typestyles, images, and motion graphics and may also
be involved in coding, scripting, testing, and troubleshooting design
features.
Business Valuation Resources
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