SIC 7336 | NAICS 541430
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Bimonthly publication features news and information for creative professionals, with content sections in each issue including news, trends, business, ideas, campaigns, and projects, and special features including information on top designers and art directors, design firms, advertising agencies, in-house departments, and tools and technologies. Digital editions of this publication can be purchased online.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Annual census report provides a detailed analysis of the design profession, with areas addressed by the survey including demographics (e.g., age, gender, ethnicity, and education), employment status (e.g., full-time, contract, self-employed/freelance, and educator), work environment (e.g., number of employees, hours worked, and years in job), and compensation (e.g., annual salary, fringe benefits).
Comprehensive handbook provides business, pricing, and ethical guidelines for graphic artists, with topics addressed in the guide including professional relationships, legal rights and issues, business practices, trade customs, pricing and marketing products and services, salary information, working conditions, and hiring practices. Print edition of the handbook is available at no charge to members.
Startup guide addresses the various aspects of starting a business and running it successfully, with topics covered in this publication including setting up a freelance business, understanding copyright protection for visual arts works and other legal issues, developing a marketing plan and finding new customers, setting fees and dealing with clients, and growing the business with profitable sidelines.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that develop visual designs and communications used to convey messages or concepts, clarify information, and/or provide a visual identity, with applications including logos, branding, packaging, advertising, signs, brochures, print publications, and websites.
Periodic salary survey provides compensation data for job positions such as owner/partner/principal, account manager, creative director, art director, project manager, designer, and freelance contractor, with survey results broken out by age, gender, ethnicity, level of experience, highest degree attained, organization type, employer size, client base, design area, metropolitan area, and geographic region.
Free online service provides median salary, bonus, and hourly wage rate data for selected positions in this service sector such as creative director, art director, project manager, graphic artist/designer, web designer, web developer, and office manager, with employers for which salary or wage data is provided including Bates Creative Group, LLC, Design Group, and Southern Graphic Systems, LLC.
Graphic Designers
https://www.bls.gov/oes/
Annual wage survey provides hourly and annual wage data on a national,
state, and local area basis for personnel who develop visual
designs and communications which are used to convey messages and concepts, clarify information, or
provide an identity, with
applications including logos, corporate branding, packaging, advertising, signs, brochures, printed
materials and publications, and websites.
Web Developers
https://www.bls.gov/oes/
Annual wage survey provides hourly and annual wage data on a national,
state, and local area basis for this occupational
category that includes personnel who provide website design services
such as selecting and developing page
layouts, color schemes, typefaces or typestyles, images, and
motion graphics and may also be involved
in coding, scripting, testing, and troubleshooting design
features.
