Digital Marketing & Advertising Services – Industry Research, Analysis, Statistics, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Third Door Media, Inc.
Marketing Land / MarTech Today / Search Engine Land
https://thirddoormedia.com/

Online trade publications cover all aspects of the digital marketing industry, with daily news coverage including breaking stories, industry trends, feature announcements, and recent changes at platforms used by digital and search marketers to reach consumers online. All articles are available free online, with daily newsletter subscriptions for all three of these publications available with e-mail registration.

PwC Advisory Services LLC
IAB Internet Advertising Revenue Report
https://www.iab.com/

Semiannual report provides an analysis of internet ad revenue trends based on a survey of firms that generate internet/online/mobile ad revenue, including ad networks and exchanges, consumer online services, websites, e-mail providers, mobile devices, and other companies selling online ads, as well as other publicly available corporate information. Current and prior reports can be viewed free online.

Econsultancy
Internet Statistics Database: Advertising Statistics
https://econsultancy.com/

Subscription service provides a comprehensive compilation of statistics and research including data, facts, charts, and figures for use in presentations and reports and understanding the marketplace as a whole. Geographic regions for which information is available include North America, Latin America, United Kingdom, Europe, Asia, MENA (Middle East/North Africa), and ANZ (Australia/New Zealand).

GIA Research
Digital Advertising and Marketing
https://www.strategyr.com/

Comprehensive market research report provides a detailed analysis of this service sector in the U.S. and selected other countries, with information provided including historical and forecast ad spending by mode/format (e.g., search, display, and other modes/formats) and end-use market (e.g., financial services, automotive, entertainment and media, retail, telecommunication, and other market sectors).

Technavio
Online Advertising Market Analysis
https://www.technavio.com/

In-depth research reports provide a detailed analysis of the market for this service sector on a global and regional basis by category, type, device/display, and platform, with service segments addressed separately in individual reports including ad spending by application, internet ad spending, mobile ad markets, programmatic display advertising, online classified ad platforms, and digital retail marketing.

BizMiner Market Analysis Reports
Advertising Services / Internet Publishing, Broadcasting, and Search Portals
https://www.bizminer.com  Search for "541810" and "519130" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "541810" and "519130" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Compensation and Salary Surveys

Robert Half International Inc.
Salary Guide
https://www.roberthalf.com/

Annual salary guide provides compensation data for advertising and marketing personnel in the U.S. and Canada, with various positions covered by the survey including media director, digital marketing manager, e-commerce marketing manager, digital community manager, SEO/SEM specialist, social media manager, and e-mail marketing specialist. Publication is available free online with registration.

PayScale, Inc.
Internet Advertising
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as account executive, account manager, software engineer, data scientist, web developer, film/video editor, and graphic designer, with employers for which wage data is provided including Amazon, Inc., Google, LLC, Facebook, Inc., Cars.com, Inc., Yelp, Inc., AppNexus, Inc., and Quantcast Corporation.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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