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Digital Marketing & Advertising Services – Industry Research, Analysis, Statistics, and Forecasts

SIC 7311  |  NAICS 541810 & 519130

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Digital Advertising Agencies  (view report)
Search Engines  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Third Door Media, Inc.
Marketing Land / MarTech Today / Search Engine Land

Online trade publications cover all aspects of the digital marketing industry, with daily news coverage including breaking stories, industry trends, feature announcements, and recent changes at platforms used by digital and search marketers to reach consumers online. All articles are available free online, with daily newsletter subscriptions for all three of these publications available with e-mail registration.

PwC Advisory Services LLC
IAB Internet Advertising Revenue Report

Semiannual report provides an analysis of internet ad revenue trends based on a survey of firms that generate internet/online/mobile ad revenue, including ad networks and exchanges, consumer online services, websites, e-mail providers, mobile devices, and other companies selling online ads, as well as other publicly available corporate information. Current and prior reports can be viewed free online.

Internet Statistics Database: Advertising Statistics

Subscription service provides a comprehensive compilation of statistics and research including data, facts, charts, and figures for use in presentations and reports and understanding the marketplace as a whole. Geographic regions for which information is available include North America, Latin America, United Kingdom, Europe, Asia, MENA (Middle East/North Africa), and ANZ (Australia/New Zealand).

GIA Research
Digital Advertising and Marketing

Comprehensive market research report provides a detailed analysis of this service sector in the U.S. and selected other countries, with information provided including historical and forecast ad spending by mode/format (e.g., search, display, and other modes/formats) and end-use market (e.g., financial services, automotive, entertainment and media, retail, telecommunication, and other market sectors).

Online Advertising Market Analysis

In-depth research reports provide a detailed analysis of the market for this service sector on a global and regional basis by category, type, device/display, and platform, with service segments addressed separately in individual reports including ad spending by application, internet ad spending, mobile ad markets, programmatic display advertising, online classified ad platforms, and digital retail marketing.

BizMiner Market Analysis Reports
Advertising Services / Internet Publishing, Broadcasting, and Search Portals  Search for "541810" and "519130" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Advertising Services / Internet Publishing, Broadcasting, and Search Portals  Search for "541810" and "519130" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Digital Advertising Agencies
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

Robert Half International Inc.
Salary Guide

Annual salary guide provides compensation data for advertising and marketing personnel in the U.S. and Canada, with various positions covered by the survey including media director, digital marketing manager, e-commerce marketing manager, digital community manager, SEO/SEM specialist, social media manager, and e-mail marketing specialist. Publication is available free online with registration.

PayScale, Inc.
Internet Advertising

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as account executive, account manager, software engineer, data scientist, web developer, film/video editor, and graphic designer, with employers for which wage data is provided including Amazon, Inc., Google, LLC, Facebook, Inc.,, Inc., Yelp, Inc., AppNexus, Inc., and Quantcast Corporation.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Advertising Agencies
Call Centers and Telemarketing Services
Direct Mail Advertising Services
E-commerce and Online Stores


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