Direct Mail Marketing and Advertising Services
SIC 7331 | NAICS 541860
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
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Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
AC Business Media, Inc.
Monthly trade publication provides news, analysis, and information for direct marketers of all types, with the "Direct Mail" channel focused on topics of interest to participants in this industry segment. All news channel articles and digital editions of the magazine can be viewed free online.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Association of National Advertisers
Publications available from this trade association include:
DMA/Winterberry Group Quarterly Business Review
The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
DMA Statistical Fact Book
Direct Mail Advertising
Comprehensive research report provides in-depth analysis of this service sector in the U.S. and other countries, with service segments analyzed including campaign development, mailing list, printing, mailing, and fulfillment services. Summary description is available free online with detailed table of contents available upon request; complete study or individual sections can be purchased online.
More Resources ››Industry Financial Ratios
Financial Statements and Financial Ratios
Direct Mail Advertising Services
https://www.bizminer.com Search for "541860"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Direct Marketing Services
Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.
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Compensation and Salary Surveys
Q.P. Consulting, Inc.
Mailing Industry Wage & Benefits Study
Biennial wage and benefits survey provides detailed information on compensation and benefits for mailing services providers, with survey data categorized by market size (e.g., rural/small, medium, large, and major), annual sales volume, and level of profitability (e.g., top 25 percent, bottom 25 percent). Selected excerpts and detailed table of contents from the study can be viewed free online.
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Business Valuation Resources