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Direct Mail Marketing and Advertising Services

SIC 7331 | NAICS 541860

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Direct Mail Advertising Services  (view report)
Print Advertising Distribution  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

AC Business Media, Inc.
Monthly trade publication provides news, analysis, and information for direct marketers of all types, with the "Direct Mail" channel focused on topics of interest to participants in this industry segment. All news channel articles and digital editions of the magazine can be viewed free online.

Direct Marketing Services

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Association of National Advertisers
Publications available from this trade association include:

DMA/Winterberry Group Quarterly Business Review
Quarterly business review tracks key economic indicator trends for the direct and digital marketing (DDM) industry, with topics covered including DDM spending, revenue generated by DDM activity, staffing, profitability, media mix and activity, and factors affecting these services.

The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
Publication provides a comprehensive analysis of current and historical data and forecasts for direct marketing sales, advertising expenditures, employment, and return on investment, with data broken down by major channel (e.g., direct mail, telemarketing, e-mail, etc.), industry, geographic region, intended purpose (e.g., direct order, lead generation, retail purchase, fundraising), and major channel (e.g., B2C, B2B).

DMA Statistical Fact Book
Annual statistical fact book provides a comprehensive overview of statistics and information from a variety of leading research sources, with topics covered including spending allocations, mainstreaming of new media, customer response to marketing, emerging trends, and more. Summary description of the publication and a listing of chapter topics can be viewed free online.

GIA Research
Direct Mail Advertising
Comprehensive research report provides in-depth analysis of this service sector in the U.S. and other countries, with service segments analyzed including campaign development, mailing list, printing, mailing, and fulfillment services. Summary description is available free online with detailed table of contents available upon request; complete study or individual sections can be purchased online.


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Financial Statements and Financial Ratios

Industry Financial Ratios
Direct Mail Advertising Services  Search for "541860"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Direct Marketing Services

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

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Compensation and Salary Surveys

Q.P. Consulting, Inc.
Mailing Industry Wage & Benefits Study
Biennial wage and benefits survey provides detailed information on compensation and benefits for mailing services providers, with survey data categorized by market size (e.g., rural/small, medium, large, and major), annual sales volume, and level of profitability (e.g., top 25 percent, bottom 25 percent). Selected excerpts and detailed table of contents from the study can be viewed free online.

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Business Valuation Resources


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Related Industries:
Advertising Agencies
Call Centers and Telemarketing Services
Digital Marketing and Advertising Services


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