SIC 7331 | NAICS 541860
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
DMA/Winterberry Group Quarterly Business Review
https://www.ana.net/
Quarterly business review tracks key economic indicator trends for the direct and digital marketing
(DDM) industry, with topics covered including DDM spending, revenue generated by DDM activity, staffing,
profitability, media mix and activity, and factors affecting these services.
The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
https://www.ana.net/
Publication provides a comprehensive analysis of current and historical data and forecasts for direct
marketing sales, advertising expenditures, employment, and return on investment, with data broken down
by major channel (e.g., direct mail, telemarketing, e-mail, etc.), industry, geographic region, intended
purpose (e.g., direct order, lead generation, retail purchase, fundraising), and major channel (e.g.,
B2C, B2B).
DMA Statistical Fact Book
https://www.ana.net/
Annual statistical fact book provides a comprehensive overview of statistics and information from a
variety of leading research sources, with topics covered including spending allocations, mainstreaming
of new media, customer response to marketing, emerging trends, and more. Summary description of the
publication and a listing of chapter topics can be viewed free online.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.