Valuation Resources

Direct Mail Marketing and Advertising Services

SIC 7331  |  NAICS 541860

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more. See the following sections listed below to view available resources by category: industry analysis, trends, statistics, and forecasts; financial statements and financial ratios; compensation and salary surveys; and business valuation resources. For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Direct Mail Advertising Services  (view report)
Print Advertising Distribution  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected data including market size based on revenue, five-year average growth rate, number of businesses, and total employment are available free online.

AC Business Media, LLC
DMN Magazine
https://www.dmnews.com/

Monthly trade publication provides news, information, and analysis for direct marketing professionals, with online article categories including marketing channels, contact marketing, customer experience, agencies, data, and retail, and with the "Direct Mail" marketing channel focusing on topics of specific interest to participants in this industry sector. All articles and digital editions are available free online.


Print Services & Distribution Association
PS Magazine
https://www.psda.org/

Monthly trade magazine features news and information for the print distribution industry, with special features including the annual "State of the Industry" issue (January/February), "Top 100 Distributors"  report (May/June) which ranks the top print distributors based on their fiscal year sales, and the "Top 100 Trade Printers" report (July/August) which ranks the top printers based on their fiscal year sales.


CRMTrends
Direct Marketing Best Practices
http://www.crmtrends.com/

Comprehensive whitepaper provides a detailed review of direct marketing best practices, with topics covered including database development, mailing list, importance of an offer, creative brief, anatomy of a direct mail communication, other direct marketing package elements, customer contact strategy, testing different versions, mailing campaign response rates, and common direct marketing mistakes.


Association of National Advertisers
DMA Statistical Fact Book
https://www.ana.net/

Annual fact book provides a comprehensive selection of statistical data for the data-driven marketing and advertising industry, with data provided in the "Direct Mailing" section including marketing spend, data spend, percentage of total pieces mailed, volume by business sector, volume by type of mailing and business sector, mailing campaign response rates, and U.S. advertising growth by medium type.


The Business Research Company
Direct Marketing Advertising
https://www.thebusinessresearchcompany.com/

Market research report provides a detailed analysis of this service sector on a global basis, with data provided in the report including market size and forecast by type (e.g., postcards, self-mailers, letters and envelopes, dimensional mailers, catalogs), end-user (e.g., retail, banks and financial institutions, media and entertainment, commercial buildings, government, transportation) and region (e.g., USA).


National Printing Research Council
Mailing Services Pricing Study
https://printingresearch.org/

Biennial mailing services pricing study provides detailed pricing information for over forty key mailing services and products including basic and full-service intelligent (IMB) barcoding, NCOA processing services and fees, VDP processing fees, markup charges used for purchasing brokered mailing lists,
de-duping charges, and EDDM processing and pricing fees. Table of contents is available free online.


BizMiner
Direct Mail Advertising Services Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Direct Mail Advertising Services
https://www.bizminer.com  Search for "541860"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample national and metropolitan area reports are available free online.

IBISWorld
Direct Mail Advertising Services
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for companies that distribute advertising materials (e.g., coupons, flyers, samples) or specialty items (e.g., key chains, magnets, custom imprinted pens) via the post office or other distribution methods and may also prepare such items for mailing or other distribution methods.



Compensation and Salary Surveys

PayScale, Inc.
Direct Mail Advertising
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general manager, creative director, graphic designer, proofreader, production manager, prepress technician, press operator, and mailing machine operator, with employers for which data is provided including Valassis Communications Inc., IWCO Direct, and The Segerdahl Corporation d/b/a SG360.


U.S. Bureau of Labor Statistics
Advertising, Public Relations, and Related Services
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for jobs in this sector which includes firms that distribute advertising materials (e.g., coupons, flyers, samples) or specialty items (e.g., key chains, magnets, custom imprinted pens) via the post office or other distribution methods and may also prepare such items for mailing or other distribution methods.



Business Valuation Resources

BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Advertising Agencies
Call Centers and Telemarketing Services
Digital Marketing and Advertising Services
Promotional Products Distributors

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