Direct Mail Marketing and Advertising Services

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

AC Business Media, Inc.
DMNews
https://www.dmnews.com/
Monthly trade publication provides news, analysis, and information for direct marketers of all types, with the "Direct Mail" channel focused on topics of interest to participants in this industry segment. All news channel articles and digital editions of the magazine can be viewed free online.

Direct Marketing Services
https://www.firstresearch.com/

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

Association of National Advertisers
Publications available from this trade association include:

DMA/Winterberry Group Quarterly Business Review
https://www.ana.net/
Quarterly business review tracks key economic indicator trends for the direct and digital marketing (DDM) industry, with topics covered including DDM spending, revenue generated by DDM activity, staffing, profitability, media mix and activity, and factors affecting these services.

The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
https://www.ana.net/
Publication provides a comprehensive analysis of current and historical data and forecasts for direct marketing sales, advertising expenditures, employment, and return on investment, with data broken down by major channel (e.g., direct mail, telemarketing, e-mail, etc.), industry, geographic region, intended purpose (e.g., direct order, lead generation, retail purchase, fundraising), and major channel (e.g., B2C, B2B).

DMA Statistical Fact Book
https://www.ana.net/
Annual statistical fact book provides a comprehensive overview of statistics and information from a variety of leading research sources, with topics covered including spending allocations, mainstreaming of new media, customer response to marketing, emerging trends, and more. Summary description of the publication and a listing of chapter topics can be viewed free online.

GIA Research
Direct Mail Advertising
https://www.strategyr.com/
Comprehensive research report provides in-depth analysis of this service sector in the U.S. and other countries, with service segments analyzed including campaign development, mailing list, printing, mailing, and fulfillment services. Summary description is available free online with detailed table of contents available upon request; complete study or individual sections can be purchased online.

Industry Financial Ratios
Direct Mail Advertising Services
https://www.bizminer.com  Search for "541860"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

First Research
Direct Marketing Services
https://www.firstresearch.com/

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

Q.P. Consulting, Inc.
Mailing Industry Wage & Benefits Study
http://quickconsultant.com/
Biennial wage and benefits survey provides detailed information on compensation and benefits for mailing services providers, with survey data categorized by market size (e.g., rural/small, medium, large, and major), annual sales volume, and level of profitability (e.g., top 25 percent, bottom 25 percent). Selected excerpts and detailed table of contents from the study can be viewed free online.