Valuation Resources

Direct Mail Marketing and Advertising Services

SIC 7331 | NAICS 541860

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Direct Mail Advertising Services  (view report)
Print Advertising Distribution  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

AC Business Media, Inc.
Monthly trade publication provides news, analysis, and information for direct marketers of all types, with the "Direct Mail" channel focused on topics of interest to participants in this industry segment. All news channel articles and digital editions of the magazine can be viewed free online.

Association of National Advertisers
Publications available from this trade association include:

DMA/Winterberry Group Quarterly Business Review
Quarterly business review tracks key economic indicator trends for the direct and digital marketing (DDM) industry, with topics covered including DDM spending, revenue generated by DDM activity, staffing, profitability, media mix and activity, and factors affecting these services.

The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
Publication provides a comprehensive analysis of current and historical data and forecasts for direct marketing sales, advertising expenditures, employment, and return on investment, with data broken down by major channel (e.g., direct mail, telemarketing, e-mail, etc.), industry, geographic region, intended purpose (e.g., direct order, lead generation, retail purchase, fundraising), and major channel (e.g., B2C, B2B).

DMA Statistical Fact Book
Annual statistical fact book provides a comprehensive overview of statistics and information from a variety of leading research sources, with topics covered including spending allocations, mainstreaming of new media, customer response to marketing, emerging trends, and more. Summary description of the publication and a listing of chapter topics can be viewed free online.

GIA Research
Direct Mail Advertising
Comprehensive research report provides in-depth analysis of this service sector in the U.S. and other countries, with service segments analyzed including campaign development, mailing list, printing, mailing, and fulfillment services. Summary description is available free online with detailed table of contents available upon request; complete study or individual sections can be purchased online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Direct Mail Advertising Services  Search for "541860"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Direct Mail Advertising Services
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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Compensation and Salary Surveys

Q.P. Consulting, Inc.
Mailing Industry Wage & Benefits Study
Biennial wage and benefits survey provides detailed information on compensation and benefits for mailing services providers, with survey data categorized by market size (e.g., rural/small, medium, large, and major), annual sales volume, and level of profitability (e.g., top 25 percent, bottom 25 percent). Selected excerpts and detailed table of contents from the study can be viewed free online.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Advertising Agencies
Call Centers and Telemarketing Services
Digital Marketing and Advertising Services


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