AC Business Media, LLC
Monthly trade publication provides news, information, and analysis for direct marketing
professionals, with online article categories including
marketing channels, contact marketing, customer experience, agencies, data, and
retail, and with the "Direct Mail" marketing channel focusing on
topics of specific interest to participants in this industry sector. All
articles and digital editions are available free online.
Print Services & Distribution Association
Monthly trade magazine features news and information for the print distribution
industry, with special features including the annual "State of the Industry" issue
(January/February), "Top 100 Distributors" report (May/June) which ranks the top print distributors
based on their fiscal year sales, and the "Top 100 Trade Printers" report (July/August)
which ranks the top printers based on their fiscal year sales.
Direct Marketing Best Practices
Comprehensive whitepaper provides a detailed review of direct marketing
best practices, with topics covered including database development, mailing list, importance of
an offer, creative brief, anatomy of a direct
mail communication, other direct marketing package elements, customer contact strategy,
testing different versions, mailing campaign response rates, and
common direct marketing mistakes.
Association of National Advertisers
DMA Statistical Fact Book
Annual fact book provides a comprehensive selection of statistical data for the data-driven marketing
and advertising industry, with data provided in the "Direct
Mailing" section including marketing spend, data spend, percentage of
total pieces mailed, volume by business sector, volume by type of mailing
and business sector, mailing campaign response rates, and U.S. advertising growth
by medium type.
The Business Research Company
Direct Marketing Advertising
Market research report provides a detailed analysis of this service sector on a global basis, with data
provided in the report including market size and forecast by type (e.g., postcards, self-mailers, letters
and envelopes, dimensional mailers, catalogs), end-user (e.g., retail, banks
and financial institutions, media and entertainment, commercial
buildings, government, transportation) and region (e.g., USA).
National Printing Research Council
Mailing Services Pricing Study
Biennial mailing services pricing study provides detailed pricing information for over
forty key mailing services and products including basic and full-service
intelligent (IMB) barcoding, NCOA processing services and
fees, VDP processing fees, markup charges used for purchasing brokered mailing lists,
Direct Mail Advertising Services Market Analysis
de-duping charges, and EDDM processing and pricing fees.
Table of contents is available free online.
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.