Direct Mail Marketing and Advertising Services
SIC 7331 | NAICS 541860
The following guide to industry research and analysis provides sources for
industry trends and statistics, financial
ratios, salary surveys, and more.
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Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts,
with special focus on the underlying structure and external forces and relationships
that affect industries and their performance. Topics addressed in the reports include:
- Market size, product segments, and major markets
- Key industry trends, statistics, and external drivers
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
AC Business Media, Inc.
DMNews
https://www.dmnews.com/
Monthly trade publication provides news, analysis, and information for direct marketers of all types, with
the "Direct Mail" channel focused on topics of interest to participants in this industry segment. All news
channel articles and digital editions of the magazine can be viewed free online.
Association of National Advertisers
Publications available from this trade association include:
DMA/Winterberry Group Quarterly Business Review
https://www.ana.net/
Quarterly business review tracks key economic indicator trends for the direct and digital marketing
(DDM) industry, with topics covered including DDM spending, revenue generated by DDM activity, staffing,
profitability, media mix and activity, and factors affecting these services.
The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
https://www.ana.net/
Publication provides a comprehensive analysis of current and historical data and forecasts for direct
marketing sales, advertising expenditures, employment, and return on investment, with data broken down
by major channel (e.g., direct mail, telemarketing, e-mail, etc.), industry, geographic region, intended
purpose (e.g., direct order, lead generation, retail purchase, fundraising), and major channel (e.g.,
B2C, B2B).
DMA Statistical Fact Book
https://www.ana.net/
Annual statistical fact book provides a comprehensive overview of statistics and information from a
variety of leading research sources, with topics covered including spending allocations, mainstreaming
of new media, customer response to marketing, emerging trends, and more. Summary description of the
publication and a listing of chapter topics can be viewed free online.
GIA Research
Direct Mail Advertising
https://www.strategyr.com/
Comprehensive research report provides in-depth analysis of this service sector in the U.S. and other countries,
with service segments analyzed including campaign development, mailing list, printing, mailing, and fulfillment
services. Summary description is available free online with detailed table of contents available upon request;
complete study or individual sections can be purchased online.
BizMiner
Market Analysis Report
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
BizMiner
Industry Financial Ratios
Direct Mail Advertising Services
https://www.bizminer.com
Search for "541860"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios,
with data available by sales size range on a national, state, and metro area level including:
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Direct Mail Advertising Services
(see links for individual reports)
Financial benchmarking section of this report provides
an analysis of industry income and
expenses as a percentage of revenue by major category (e.g., purchases,
wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for
the most recent year and line graphs indicating trends for each category over the past five years. Sample
report can be viewed free online.
Compensation and Salary Surveys
Q.P. Consulting, Inc.
Mailing Industry Wage & Benefits Study
http://quickconsultant.com/
Biennial wage and benefits survey provides detailed information on compensation and benefits for mailing
services providers, with survey data categorized by market size (e.g., rural/small, medium, large, and major),
annual sales volume, and level of profitability (e.g., top 25 percent, bottom 25 percent). Selected excerpts
and detailed table of contents from the study can be viewed free online.
Business Valuation Resources
BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.
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