Outdoor Advertising Association of America
OOH Advertising Today
Introductory section provides a summary overview of the out-of-home (OOH) advertising industry, with topics
covered including major display categories, size and scope of the market, effectiveness and measurement,
economic impact, digital trends, public service, government regulation, and environmental responsibility.
Information available from this trade association includes:
OOH Media Formats
Media format section provides descriptions of the various types of media displays included in each of
the four major display categories: billboards (e.g., bulletins, digital, posters, junior posters, and
walls/spectaculars), street furniture (e.g., bus shelters, urban furniture), transit (e.g., buses, airports,
rail, trucks, and taxis), and alternative (e.g., cinema, stadiums, shopping malls, and place-based digital,
interior, and exterior media).
Facts & Figures - Revenue
"Facts & Figures" section includes a variety of revenue statistics for the out-of-home (OOH) advertising
business, with information provided including historical revenue trends over the past five years, quarterly
revenue for the current year, revenue by major display category, OOH media spend for major industry
categories, and top OOH media spenders by company, parent company, and major industry categories.
Comprehensive report provides in-depth analysis of the outdoor advertising market in the U.S. and other
countries, with topics covered including industry and product overview, market analysis and trends, historical
and forecast sales volume by mode/format segment (e.g., billboards, street furniture, transit, and alternate),
and leading company profiles. Summary description and detailed table of contents are available free online.
Global Outdoor Advertising Market Report
Market research report provides an analysis of the outdoor advertising services market on a global basis,
with topics covered including market size with breakdowns by medium and geographic region, market dynamics,
growth drivers, key trends, business challenges, competitive landscape, major company profiles, and market
outlook and forecast. Summary report description and a detailed table of contents are available free online.
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.