Advertising Agencies – Industry Analysis, Statistics, Trends, and Forecasts

SIC 7311 | NAICS 541810

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Statements and Financial Ratios

Compensation and Salary Surveys

BV Guides and Databases

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Advertising Agencies (view report)
Online Advertising Services (view report)

Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Market size and major product and service segments
Key industry statistics, trends, and financial ratios
Operating conditions and current performance
Competitive landscape and environment
Major company profiles and market shares
Five-year outlook and growth forecasts

Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Mediabistro Holdings LLC
Adweek
https://www.adweek.com/

Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.

Crain Communications
Resources available from this organization include:

AdAge Magazine
https://adage.com/
Biweekly trade publication features news and information for the marketing and media community, with special features including the annual "Agency Report" series which provides a ranking and analysis of advertising and marketing services agencies on a global basis and the annual "Marketing Fact Pack" which provides key statistics, rankings, and other information for marketers, media, and ad agencies.

Agency Report
https://adage.com/
Annual report provides a global overview of the advertising agency industry, with topics covered in the report including industry overview, revenue and employment statistics, top agency profiles and family trees, and top agency rankings based on U.S. and worldwide revenue by specialty. Selected excerpts from the report are available free online via the Datacenter and in the May issue of AdAge magazine.

Marketing Fact Pack
https://adage.com/
Annual industry guide provides key statistics, rankings, and other information for marketers, media, and ad agencies, with topics covered in the guide including advertising spending growth, largest advertisers, share of ad spending by medium, time spent using media, top world agency companies, largest agency ventures by category, agency revenue growth, consumer demographics, and ad industry employment.

Datacenter
https://adage.com/
Datacenter section provides an extensive selection of reports, studies, and other resources, with topics covered in this section including company profiles and family trees, U.S. and global marketing spending, ranking and analysis of agencies and networks, digital media and marketing facts, industry employment statistics, data on media companies and properties, marketing fact packs, and social media surveys.

BizMiner Market Analysis Reports
Advertising Agencies
https://www.bizminer.com Search for "541810" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports»

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Advertising Agencies
https://www.bizminer.com Search for "541810" to see available reports

Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:

Income and expenses in dollars and percentages
Balance sheets in dollars and percentages
Profitability and return on investment ratios
Liquidity and working capital ratios
Asset turnover and efficiency ratios
Capital structure and debt service ratios

Sample financial ratio analysis can be viewed free online.

IBISWorld Research Reports
Industry Financial Ratios
(see links for individual reports)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.

More financial benchmarking data»

Compensation and Salary Surveys

AAAA
Employee Compensation in 4As Agencies
https://www.aaaa.org/

Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.

PayScale, Inc.
Advertising Agency
https://www.payscale.com/

Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.

More compensation surveys»

BV Guides and Databases

BVMarketData

Private Company Sales Transaction Databases
https://www.bvresources.com/

Free "Visitor Search" allows users to search DealStats, BIZCOMPS, and FactSet MergerStat for private company sales transaction data by SIC Code or NAICS Code using the following codes:

– SIC Code 7311 - Advertising Agencies

– NAICS Code 541810 - Advertising Agencies

Establishments included in these codes

Advertising agencies - establishments that create and implement ad campaigns for clients. These campaigns may include a variety of media, such as print, television, radio, digital, and outdoor advertising.

Ad agency consulting services - establishments that provide consulting and advisory services related to advertising, including market research, creative development, media planning, and public relations.

Digital ad agencies - establishments that specialize in creating and executing digital ad campaigns for clients. This may include social media, search engine, email marketing, and display advertising.

Internet ad agencies - establishments that specialize in creating and executing ad campaigns for clients that are specifically designed for the internet. This may include search engine, social media, email marketing, and display advertising.

Online ad agencies - establishments that specialize in creating and executing ad campaigns for clients that are specifically designed for online channels, such as websites, social media, and email marketing. This may include search engine, social media, email marketing, and display advertising.

Sample transaction data reports that include valuation multiples are available free online.

More valuation data»

Related Industries:
Direct Mail Marketing
Internet Marketing
Graphic Designers
Public Relations Firms

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