SIC 7311 | NAICS 541810
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
AdAge Magazine
http://adage.com/
Biweekly trade publication features news and information for the marketing and media community, with special
features including the annual "Agency Report" series which provides a ranking and analysis of advertising
and marketing services agencies on a global basis and the annual "Marketing Fact Pack" which provides key
statistics, rankings, and other information for marketers, media, and ad agencies.
Agency Report
http://adage.com/
Annual report provides a global overview of the advertising agency industry, with topics covered in the
report including industry overview, revenue and employment statistics, top agency profiles and family trees,
and top agency rankings based on U.S. and worldwide revenue by specialty. Selected excerpts from the report
are available free online via the Datacenter and in the May issue of AdAge magazine.
Marketing Fact Pack
http://adage.com/
Annual industry guide provides key statistics, rankings, and other information for marketers, media, and
ad agencies, with topics covered in the guide including advertising
spending growth, largest advertisers, share of ad spending by medium, time spent using media, top world
agency companies, largest agency ventures by category, agency revenue growth, consumer demographics, and
ad industry employment.
Datacenter
http://adage.com/
Datacenter section provides an extensive selection of reports, studies, and other resources, with topics
covered in this section including company profiles and family trees, U.S. and global marketing spending,
ranking and analysis of agencies and networks, digital media and marketing facts, industry employment statistics,
data on media companies and properties, marketing fact packs, and social media surveys.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial information section of this profile provides income statements, balance sheets, and financial ratios by company size based on annual revenue for companies that create and develop advertising campaigns and materials for television, radio, newspapers, magazines, desktop and mobile devices, billboard displays, and other types of media and place these ads with the respective media outlets.
Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.
