Advertising Agencies – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Mediabistro Holdings LLC
Adweek
http://www.adweek.com/
Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.
Crain Communications
Resources available from this organization include:
AdAge Magazine
http://adage.com/
Biweekly trade publication features news and information for the marketing and media community, with special
features including the annual "Agency Report" series which provides a ranking and analysis of advertising
and marketing services agencies on a global basis and the annual "Marketing Fact Pack" which provides key
statistics, rankings, and other information for marketers, media, and ad agencies.
Agency Report
http://adage.com/
Annual report provides a global overview of the advertising agency industry, with topics covered in the
report including industry overview, revenue and employment statistics, top agency profiles and family trees,
and top agency rankings based on U.S. and worldwide revenue by specialty. Selected excerpts from the report
are available free online via the Datacenter and in the May issue of AdAge magazine.
Marketing Fact Pack
http://adage.com/
Annual industry guide provides key statistics, rankings, and other information for marketers, media, and
ad agencies, with topics covered in the guide including advertising spending growth,
largest advertisers, share of ad spending by medium, time spent using media, top world agency companies,
largest agency ventures by category, agency revenue growth, consumer demographics, and ad industry employment.
Datacenter
http://adage.com/
Datacenter section provides an extensive selection of reports, studies, and other resources, with topics
covered in this section including company profiles and family trees, U.S. and global marketing spending,
ranking and analysis of agencies and networks, digital media and marketing facts, industry employment statistics,
data on media companies and properties, marketing fact packs, and social media surveys.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Advertising Agencies
https://www.bizminer.com Search for "541810"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Advertising Agencies
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Compensation and Salary Surveys
AAAA
Employee Compensation in 4As Agencies
https://www.aaaa.org/
Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.
PayScale, Inc.
Advertising Agency
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.
Business Valuation Resources
Direct Mail Marketing
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