Advertising Agencies – Industry Research, Analysis, Statistics, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Mediabistro Holdings LLC
Adweek
https://www.adweek.com/

Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.

Crain Communications
Resources available from this organization include:

AdAge Magazine
https://adage.com/
Biweekly trade publication features news and information for the marketing and media community, with special features including the annual "Agency Report" series which provides a ranking and analysis of advertising and marketing services agencies on a global basis and the annual "Marketing Fact Pack" which provides key statistics, rankings, and other information for marketers, media, and ad agencies.

Agency Report
https://adage.com/
Annual report provides a global overview of the advertising agency industry, with topics covered in the report including industry overview, revenue and employment statistics, top agency profiles and family trees, and top agency rankings based on U.S. and worldwide revenue by specialty. Selected excerpts from the report are available free online via the Datacenter and in the May issue of AdAge magazine.

Marketing Fact Pack
https://adage.com/
Annual industry guide provides key statistics, rankings, and other information for marketers, media, and ad agencies, with topics covered in the guide including advertising spending growth, largest advertisers, share of ad spending by medium, time spent using media, top world agency companies, largest agency ventures by category, agency revenue growth, consumer demographics, and ad industry employment.

Datacenter
https://adage.com/
Datacenter section provides an extensive selection of reports, studies, and other resources, with topics covered in this section including company profiles and family trees, U.S. and global marketing spending, ranking and analysis of agencies and networks, digital media and marketing facts, industry employment statistics, data on media companies and properties, marketing fact packs, and social media surveys.

BizMiner Market Analysis Reports
Advertising Agencies
https://www.bizminer.com  Search for "541810" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "541810" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Compensation and Salary Surveys

AAAA
Employee Compensation in 4As Agencies
https://www.aaaa.org/

Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.

PayScale, Inc.
Advertising Agency
https://www.payscale.com/

Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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