SIC 7311 | NAICS 541810
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.
AdAge Magazine
http://adage.com/
Biweekly trade publication features news and information for the marketing and media community, with
special features including the annual "Agency Report" series which provides a ranking and analysis of
advertising and marketing services agencies on a global basis and the annual "Marketing Fact Pack" which
provides key statistics, rankings, and other information for marketers, media, and ad agencies.
Agency Report
http://adage.com/
Annual report provides a global overview of the advertising agency industry, with topics covered in
the report including industry overview, revenue and employment statistics, top agency profiles and family
trees, and top agency rankings based on U.S. and worldwide revenue by specialty. Selected excerpts from
the report are available free online via the Datacenter and in the May issue of AdAge magazine.
Marketing Fact Pack
http://adage.com/
Annual industry guide provides key statistics, rankings, and other information for marketers, media,
and ad agencies, with topics covered in the guide including
advertising spending growth, largest advertisers, share of ad spending by medium, time spent using media,
top world agency companies, largest agency ventures by category, agency revenue growth, consumer demographics,
and ad industry employment.
Datacenter
http://adage.com/
Datacenter section provides an extensive selection of reports, studies, and other resources, with topics
covered in this section including company profiles and family trees, U.S. and global marketing spending,
ranking and analysis of agencies and networks, digital media and marketing facts, industry employment
statistics, data on media companies and properties, marketing fact packs, and social media surveys.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.
Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.