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Dating Services

SIC 7299 | NAICS 812990


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.


Select from the following sections or scroll below to view available resources:


For guides to other industries, see our index of over 400 industries.


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Industry Analysis, Trends, Statistics, and Forecasts


IBISWorld
Dating Services  (view report)
Social Networking Sites  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and trends
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Pew Research Center
Online Dating
https://www.pewresearch.org/

Research reports provides in-depth analysis of the U.S. market for these services from a consumer standpoint, with recent reports including "15% of American Adults Use Online Sites or Mobile Apps", "Teens, Technology & Romantic Relationships", "Dating & Mating in the Digital Age", "Couples, the Internet, and Social Media" and "Online Dating & Relationships". Reports are available free online.


FirstResearch

Consumer Services
https://www.firstresearch.com/

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Marketdata Enterprises, Inc.
"U.S. Dating Service Market" report sections include:

Industry Size and Growth
https://www.marketdataenterprises.com/
Industry size and growth section provides three years of historical performance data and a five-year forecast for the market overall and by market segment, with segments for which data is separately reported including websites and apps, independent matchmakers, date coaches, phone chat lines, radio station datelines, brick-and-mortar firms, singles organizations and events, and speed dating.

Online Services
https://www.marketdataenterprises.com/
Online services section provides information on various aspects of this market segment, with topics covered in this section including historical and forecast performance, client demographics and use of services, major market developments, positives and negatives of online vs. alternative services, niche and adult websites, trade associations, and company profiles and estimated market shares.

The Matchmakers
https://www.marketdataenterprises.com/
Matchmaker market section provides information on how matchmakers operate and why they are doing well, with topics addressed in this section including market size on a historical and forecast basis, matchmaker survey results, estimated income, expenses, and profit margins, training and certification programs, trade association activities, and profiles of top independent matchmakers.

Date Coaching
https://www.marketdataenterprises.com/
Dating coach section provides information on what coaches do and how they operate, typical fees charged for their services, how they work in conjunction with matchmakers, estimated market size on a historical and forecast basis, and profiles of leading dating coaches (e.g., Evan Katz, Susan Bradley, Matt Titus, Susan Rabin, Lisa Shield, David Wygant, Barbara Elgin, and Lauren Francis).

Personal Ads, Radio Datelines, & Phone Chat Lines
https://www.marketdataenterprises.com/
Market segments discussed in this section include personal ads, radio station datelines, and phone chat lines, with topics covered for each of these segments including discussion and analysis of the market, historical and forecast market size, impact of changes in technology, roles of newspapers, radio stations, and telecom companies in providing these services, and leading service providers.


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Financial Statements and Financial Ratios



Industry Financial Ratios
Dating Services
https://www.bizminer.com  Search for "812990"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheet detail in dollars and percentages
  • Sources and uses of funds cash flow analysis
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

IBISWorld
Dating Services
(see links for individual reports)

Cost structure benchmarks section of this report provides an analysis of industry costs and profits as a percentage of revenue by major income and expense category for companies that provide services that allow an individual to find and contact other individuals to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Sample report can be viewed free online.


More Resources ››



Compensation and Salary Surveys


PayScale, Inc.
Dating Service
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for job positions in this service sector such as marketing manager, product manager, software product manager, software engineer, senior software engineer, and operations supervisor, with employers for which salary or hourly wage data is provided including eHarmony, Inc., Match.com, L.L.C., Online Buddies, Inc., and Zoosk, Inc.


BizMiner Financial Analysis Reports
Dating Services
https://www.bizminer.com  Search for "812990"

Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for companies that provide services that allow clients to find and contact other clients to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Reports are available by sales size range on a national, state, or local area level.


More Resources ››



Business Valuation Resources


BVMarketData

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