Dating Services – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Pew Research Center
Online Dating
https://www.pewresearch.org/
Research reports provides in-depth analysis of the U.S. market for these services from a consumer standpoint, with recent reports including "15% of American Adults Use Online Sites or Mobile Apps", "Teens, Technology & Romantic Relationships", "Dating & Mating in the Digital Age", "Couples, the Internet, and Social Media" and "Online Dating & Relationships". Reports are available free online.
Marketdata Enterprises, Inc.
"U.S. Dating Service Market" report sections include:
Industry Size and Growth
https://www.marketdataenterprises.com/
Industry size and growth section provides three years of historical performance data and a five-year forecast
for the market overall and by market segment, with segments for which data is separately reported including
websites and apps, independent matchmakers, date coaches, phone chat lines, radio station datelines, brick-and-mortar
firms, singles organizations and events, and speed dating.
Online Services
https://www.marketdataenterprises.com/
Online services section provides information on various aspects of this market segment, with topics covered
in this section including historical and forecast performance, client demographics and use
of services, major market developments, positives and negatives of online vs. alternative
services, niche and adult websites, trade associations, and company profiles and estimated market shares.
The Matchmakers
https://www.marketdataenterprises.com/
Matchmaker market section provides information on how matchmakers operate and why they are doing well, with
topics addressed in this section including market size on a historical and forecast basis, matchmaker survey
results, estimated income, expenses, and profit margins, training and certification programs, trade association
activities, and profiles of top independent matchmakers.
Date Coaching
https://www.marketdataenterprises.com/
Dating coach section provides information on what coaches do and how they operate, typical fees charged
for their services, how they work in conjunction with matchmakers, estimated market size
on a historical and forecast basis, and profiles of leading dating coaches (e.g.,
Evan Katz, Susan Bradley, Matt Titus, Susan Rabin, Lisa Shield, David Wygant, Barbara Elgin, and Lauren
Francis).
Personal Ads, Radio Datelines, & Phone Chat Lines
https://www.marketdataenterprises.com/
Market segments discussed in this section include personal ads, radio station datelines, and phone chat
lines, with topics covered for each of these segments including discussion and analysis of the market, historical
and forecast market size, impact of changes in technology, roles of newspapers, radio stations, and telecom
companies in providing these services, and leading service providers.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Dating Services
https://www.bizminer.com Search for "812990"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Dating Services
(see links for individual reports)
Cost structure benchmarks section of this report provides an analysis of industry costs and profits as a percentage of revenue by major income and expense category for companies that provide services that allow an individual to find and contact other individuals to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Sample report can be viewed free online.
Compensation and Salary Surveys
PayScale, Inc.
Dating Service
https://www.payscale.com/
Free online service provides salary, bonus, and hourly wage rate data for job positions in this service sector such as marketing manager, product manager, software product manager, software engineer, senior software engineer, and operations supervisor, with employers for which salary or hourly wage data is provided including eHarmony, Inc., Match.com, L.L.C., Online Buddies, Inc., and Zoosk, Inc.
BizMiner Financial Analysis Reports
Dating Services
https://www.bizminer.com Search for "812990"
Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for companies that provide services that allow clients to find and contact other clients to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Reports are available by sales size range on a national, state, or local area level.
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