Valuation Resources

Dating Services

SIC 7299  |  NAICS 812990

The following guide to industry research and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts

Dating Services  (view report)
Social Networking Sites  (view report)
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Pew Research Center
Online Dating
https://www.pewresearch.org/

Research reports provides in-depth analysis of the U.S. market for these services from a consumer standpoint, with recent reports including "15% of American Adults Use Online Sites or Mobile Apps", "Teens, Technology & Romantic Relationships", "Dating & Mating in the Digital Age", "Couples, the Internet, and Social Media" and "Online Dating & Relationships". Reports are available free online.


Marketdata Enterprises, Inc.
"U.S. Dating Service Market" report sections include:

Industry Size and Growth
https://www.marketdataenterprises.com/
Industry size and growth section provides three years of historical performance data and a five-year forecast for the market overall and by market segment, with segments for which data is separately reported including websites and apps, independent matchmakers, date coaches, phone chat lines, radio station datelines, brick-and-mortar firms, singles organizations and events, and speed dating.

Online Services
https://www.marketdataenterprises.com/
Online services section provides information on various aspects of this market segment, with topics covered in this section including historical and forecast performance, client demographics and use of services, major market developments, positives and negatives of online vs. alternative services, niche and adult websites, trade associations, and company profiles and estimated market shares.

The Matchmakers
https://www.marketdataenterprises.com/
Matchmaker market section provides information on how matchmakers operate and why they are doing well, with topics addressed in this section including market size on a historical and forecast basis, matchmaker survey results, estimated income, expenses, and profit margins, training and certification programs, trade association activities, and profiles of top independent matchmakers.

Date Coaching
https://www.marketdataenterprises.com/
Dating coach section provides information on what coaches do and how they operate, typical fees charged for their services, how they work in conjunction with matchmakers, estimated market size on a historical and forecast basis, and profiles of leading dating coaches (e.g., Evan Katz, Susan Bradley, Matt Titus, Susan Rabin, Lisa Shield, David Wygant, Barbara Elgin, and Lauren Francis).

Personal Ads, Radio Datelines, & Phone Chat Lines
https://www.marketdataenterprises.com/
Market segments discussed in this section include personal ads, radio station datelines, and phone chat lines, with topics covered for each of these segments including discussion and analysis of the market, historical and forecast market size, impact of changes in technology, roles of newspapers, radio stations, and telecom companies in providing these services, and leading service providers.


BizMiner
Market Analysis Report
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Dating Services
https://www.bizminer.com  Search for "812990"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

IBISWorld
Dating Services
(see links for individual reports)

Cost structure benchmarks section of this report provides an analysis of industry costs and profits as a percentage of revenue by major income and expense category for companies that provide services that allow an individual to find and contact other individuals to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Sample report can be viewed free online.


Compensation and Salary Surveys

PayScale, Inc.
Dating Service
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for job positions in this service sector such as marketing manager, product manager, software product manager, software engineer, senior software engineer, and operations supervisor, with employers for which salary or hourly wage data is provided including eHarmony, Inc., Match.com, L.L.C., Online Buddies, Inc., and Zoosk, Inc.


BizMiner Financial Analysis Reports
Dating Services
https://www.bizminer.com  Search for "812990"

Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for companies that provide services that allow clients to find and contact other clients to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Reports are available by sales size range on a national, state, or local area level.


Business Valuation Resources

BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



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