Valuation Resources

Funeral Homes, Cemeteries, and Crematories

SIC 7261  |  NAICS 812200

The following guide to industry research and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Funeral Homes  (view report)
Cemetery Services  (view report)
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

NFDA
Information resources available from this trade association include:

What is A Funeral Director? / Statistics / Trends in Funeral Service
http://www.nfda.org/  Select above titles from left menu
Introductory section provides an overview of the funeral service profession, with topics covered in this section including job responsibilities and education and licensing requirements, firm demographics, employment and compensation statistics for selected job positions, median cost of various services, cremation statistics by state, and current key service trends. All information is available free online.

The Director
http://www.nfda.org/
Monthly trade magazine features news and information for funeral professionals, with featured topics covered in various issues including the state of the profession, cultivating business relationships, technology and social networking, legislation and compliance, cremation and profitability, hiring and training staff, consumer survey, and strategic planning. Publication is available by subscription only.


Citrin Cooperman
Funeral Directors Survey
https://www.citrincooperman.com/

Annual survey provides a detailed analysis of the funeral industry based on responses from firms primarily located in the Northeastern U.S., with topics covered in the survey including demographic data; industry issues and trends; caskets, merchandise, and supplies; pricing, salaries, and credit policies; finance and accounting; and office and marketing technology. Survey is available online.


Kates-Boylston Publications
Publications available from this organization include:

American Funeral Director / American Cemetery & Cremation
https://kates-boylston.com/  Select title from "Publications" drop-down menu
Monthly trade publications feature news and information for business owners, managers, and other industry professionals, with topics covered in various issues including business operations, best practices, preneed marketing, memorialization, caskets and vaults, vehicles, grounds maintenance, crematory operations, insurance, and technology. Publications are available by subscription only.

Funeral Director's Guide to Statistics
https://kbg.pcdfusion.com/
Annual publication provides statistical data from a variety of sources, with data provided including the FSI annual compensation survey results, FSI annual casket survey results, cremation statistics from the CANA, profitability statistics from the FFDA Federated Stats Book, and selected excerpts from the Citrin Cooperman survey which focuses on firms primarily located in the Northeastern U.S.


Cremation Association of North America
Industry Statistics
https://www.cremationassociation.org/

Annual statistics report provides information on cremation practices, statistics, and trends for the U.S. and Canadian markets, with statistical data provided including the percentage of decedents cremated by state and province and the five-year average annual growth rate in cremations for selected time periods. Selected data from the survey is available online, with full report available to members only.


BizMiner
Market Analysis Report
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Funeral Homes / Cemeteries / Crematories
https://www.bizminer.com  Search for "8122"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

FFDA
Federated Stats Book
http://www.federated-funeral.com/

Annual publication provides income and expense data for funeral homes by firm size, cremation rate, type of business entity, and geographic location, with financial data provided including revenue by type of service, cost of sales, operating expenses (e.g., facilities, automobile, personnel, supplies, business services, promotion, and after sales expense), net operating profit, interest expense, and net profit.



Compensation and Salary Surveys

PayScale, Inc.
Funeral Services
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for selected job positions in this sector such as director, director/embalmer, apprentice director, manager, mortician, embalmer, office manager, and administrative assistant, with employers for which salary or wage rate data is provided including Carriage Services, Inc., Dignity, Inc., SCI Group, Inc., and Service Corporation International.


U.S. Bureau of Labor Statistics
Funeral Directors, Morticians, and Undertakers / Service Managers
https://www.bls.gov/oes/directors / managers

Annual wage survey provides hourly and annual wage data for funeral service personnel that provide pre-planning services; sell caskets, urns, vaults, and other merchandise; arrange obituary, visitation, and memorial service details with family members; prepare the body for viewing and burial; transport the deceased and mourners; and arrange burial or cremation with cemetery or crematory personnel.



Business Valuation Resources

BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



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