Hair, Nail & Beauty Salons – Industry Research, Analysis, Statistics, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Bobit Business Media
Salon Today
https://www.salontoday.com/

Monthly trade journal provides news and information for salon owners and managers with a primary focus on business and technology topics, and features a team of industry experts that offer advice on a variety of business-related topics including salon design, leadership, marketing, social media, compensation, and personnel development. Digital editions of the magazine are available online.

Questex Media Group
American Salon Magazine
https://www.americansalon.com/

Monthly trade publication features news and information for salon owners and managers, with topics covered in the business section of its website including career, management, marketing, retail, and decor/design and regular magazine features including the "Better Business" section  that provides readers with tips on how to improve salon sales and profitability and profiles successful operators.

NAILS Magazine
Resources available from this organization include:

NAILS Magazine
https://www.nailsmag.com/
Monthly trade journal features news and information for nail care professionals, with topics covered in its business section including business management, marketing and promotions, customer service, retail, money matters, and operator profiles, and with special features including the "The Big Book" supplement published in November that provides an in-depth statistical look at the nail care business.

The Big Book
https://www.nailsmag.com/
Annual study provides an in-depth statistical look at the nail care business, with topics covered in the study including nail technician demographics, types of services offered, average service prices, best selling retail products, client demographics, number of clients served per week, and average income per week. Statistical sections from current and archived editions of the study are available free online.

Professional Beauty Association
Resources available from this trade association include:

National Salon/Spa Industry Profile
https://www.probeauty.org/
National profile provides an overview of the industry based on statistical data from the U.S. Bureau of Labor Statistics and U.S. Census Bureau, with data provided in the profile including number of firms, sales volume, employment, and weekly hours. State and U.S. Congressional district profiles are also available by state or district for all 50 states, 435 Congressional districts, and the District of Columbia.

National Salon/Spa Tracking Survey
https://www.probeauty.org/
Quarterly survey of salon/spa owners and managers provides detailed analysis of demographic and economic trends affecting the industry, with topics covered in the survey including service and retail sales, customer traffic flow, back bar costs, service pricing, employee staffing levels, hours worked, and capital spending, and with survey data broken out by sales volume and other selected criteria.

Salon/Spa Performance Index
https://www.probeauty.org/
Quarterly composite index based on responses to the national industry tracking survey discussed above measures the health of the industry in terms of both current conditions and expectations in relationship to a base level of 100, with an index value above 100 indicating a period of expansion for this sector and an index value below 100 representing a period of contraction for this sector.

BizMiner Market Analysis Reports
Hair and Nail Salons, Beauty Salons, and Barber Shops
https://www.bizminer.com  Search for "81211" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "81211" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Personal Care Services
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for persons employed in the personal care services sector that provide hair, nail, and skin care services, with data reported on a national, state, and metropolitan area basis for the following job categories: barbers; hairdressers, hairstylists, and cosmetologists; manicurists and pedicurists; shampooers; and skin care specialists.

PayScale, Inc.
Hair and Beauty Salons
https://www.payscale.com/

Free online service provides median salary and hourly wage data for job positions in this personal care sector such as salon manager, hairstylist, hairdresser, and cosmetologist, with employers for which salary or hourly wage data is provided including Regis Corporation (d/b/a Regis, Supercuts, and SmartStyle), Fantastic Sams, Great Clips, Inc., Sports Clips, Inc., and Ratner Companies, LC.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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