Photographers & Photography Studios – Industry Research, Analysis, Statistics, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Professional Photographers Of America
Professional Photographer Magazine
http://ppmag.com/

Monthly publication features news and information for industry professionals, with topics addressed in each issue of the publication including industry news and events, sales and marketing, business operations, photographic tools and techniques, product reviews, and technology updates. Sample digital edition and selected articles from archived issues of the magazine are available free online.

Emerald Expositions, LLC
Publications available from this organization include:

Photo District News
https://www.pdnonline.com/
Monthly trade publication provides news and information for professional photographers, with topics covered in each issue including industry updates, photographer profiles, equipment and techniques, advertising and marketing, business operations, and legal and copyright matters. Limited previews of digital editions of the magazine and selected articles organized by topic are available free online.

Rangefinder Magazine
https://www.rangefinderonline.com/
Monthly magazine focuses on creative and innovative work in wedding and portraiture photography, with topics addressed in various issues of this publication including industry updates, business and marketing, photographic tips and techniques, product reviews, and emerging technologies. Current and prior digital issues are available free online, with free subscription available to qualified parties.

InfoTrends, Inc.
U.S. Professional Photographer Study
http://store.infotrendsresearch.com/

Annual study analyzes professional photographer activities and behaviors, with information provided including business background, employment status, demographics, types of equipment used, photo image capture and printing habits, videography capture behaviors, Internet usage, types of software used, photo merchandise offerings, and equipment purchases. Table of contents is available online.

The Business Research Company
Photographic Services Market Global Report
https://www.thebusinessresearchcompany.com/

Comprehensive market research study provides a detailed analysis of this service sector in the U.S. and other countries, with data provided including market size and forecast by segment (e.g., portrait, commercial), average per capita service expenditure, and market comparison with industry metrics. Summary description, executive summary, and detailed table of contents can be viewed free online.

BizMiner Market Analysis Reports
Portrait Studios / Wedding Photographers / Commercial Photography
https://www.bizminer.com  Search for "54192" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "54192" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Professional Photographers Of America
PPA Benchmark Survey
https://www.ppa.com/

Financial benchmark survey provides a detailed analysis of studio expenses (e.g., cost of sales, total general, administration, building, employee, depreciation, and marketing) as a percentage of sales by studio type (e.g., home-based, retail location), sales volume, years in business, geographic location, type of business, sales method, and ownership structure. Survey data is available to members only.

Compensation and Salary Surveys

Professional Photographers Of America
PPA Benchmark Survey
https://www.ppa.com/

Financial benchmark survey provides a detailed analysis of net income including owner compensation by studio type (e.g., home-based, retail location), business type (e.g., portraits, weddings, both), sales volume, sales method (e.g., online, projection, both), location (e.g., rural, suburban, urban), ownership status (e.g., individual, dual owner), and years in business. Survey data is available to members only.

U.S. Bureau of Labor Statistics
Photographic Services
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this sector on a national, state, and metro area basis, with job activities performed by personnel in this sector including photographing people, products, events, buildings, landscapes, equipment, and other subjects, and developing, processing, and editing photographic images, negatives, and prints.

PayScale, Inc.
Commercial, Portrait, Wedding, and School Photography
https://www.payscale.com/

Free online service provides median salary, bonus, and hourly wage rate data for job positions such as photographer (commercial, portrait, wedding, or school), videographer, photo editor or retoucher, film or video editor, and office manager, with employers for which salary or hourly wage rate data is provided including Getty Images, Inc., Photogenic, Inc., and Lifetouch National School Studios, Inc.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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