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Photographers & Photography Studios – Industry Research, Analysis, Statistics, and Forecasts

SIC 7221  |  NAICS 541920

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Photography Services / Commercial, Portrait, Wedding & Event  (view report)
Photofinishing / Professional Prints & Personalized Products  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Professional Photographers Of America
Professional Photographer Magazine

Monthly publication features news and information for industry professionals, with topics addressed in each issue of the publication including industry news and events, sales and marketing, business operations, photographic tools and techniques, product reviews, and technology updates. Sample digital edition and selected articles from archived issues of the magazine are available free online.

Emerald Expositions, LLC
Publications available from this organization include:

Photo District News
Monthly trade publication provides news and information for professional photographers, with topics covered in each issue including industry updates, photographer profiles, equipment and techniques, advertising and marketing, business operations, and legal and copyright matters. Limited previews of digital editions of the magazine and selected articles organized by topic are available free online.

Rangefinder Magazine
Monthly magazine focuses on creative and innovative work in wedding and portraiture photography, with topics addressed in various issues of this publication including industry updates, business and marketing, photographic tips and techniques, product reviews, and emerging technologies. Current and prior digital issues are available free online, with free subscription available to qualified parties.

InfoTrends, Inc.
U.S. Professional Photographer Study

Annual study analyzes professional photographer activities and behaviors, with information provided including business background, employment status, demographics, types of equipment used, photo image capture and printing habits, videography capture behaviors, Internet usage, types of software used, photo merchandise offerings, and equipment purchases. Table of contents is available online.

The Business Research Company
Photographic Services Market Global Report

Comprehensive market research study provides a detailed analysis of this service sector in the U.S. and other countries, with data provided including market size and forecast by segment (e.g., portrait, commercial), average per capita service expenditure, and market comparison with industry metrics. Summary description, executive summary, and detailed table of contents can be viewed free online.

BizMiner Market Analysis Reports
Portrait Studios / Wedding Photographers / Commercial Photography  Search for "54192" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Portrait Studios / Wedding Photographers / Commercial Photography  Search for "54192" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Photography Services
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Professional Photographers Of America
PPA Benchmark Survey

Financial benchmark survey provides a detailed analysis of studio expenses (e.g., cost of sales, total general, administration, building, employee, depreciation, and marketing) as a percentage of sales by studio type (e.g., home-based, retail location), sales volume, years in business, geographic location, type of business, sales method, and ownership structure. Survey data is available to members only.

More financial benchmarking data »

Compensation and Salary Surveys

Professional Photographers Of America
PPA Benchmark Survey

Financial benchmark survey provides a detailed analysis of net income including owner compensation by studio type (e.g., home-based, retail location), business type (e.g., portraits, weddings, both), sales volume, sales method (e.g., online, projection, both), location (e.g., rural, suburban, urban), ownership status (e.g., individual, dual owner), and years in business. Survey data is available to members only.

U.S. Bureau of Labor Statistics
Photographic Services

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this sector on a national, state, and metro area basis, with job activities performed by personnel in this sector including photographing people, products, events, buildings, landscapes, equipment, and other subjects, and developing, processing, and editing photographic images, negatives, and prints.

PayScale, Inc.
Commercial, Portrait, Wedding, and School Photography

Free online service provides median salary, bonus, and hourly wage rate data for job positions such as photographer (commercial, portrait, wedding, or school), videographer, photo editor or retoucher, film or video editor, and office manager, with employers for which salary or hourly wage rate data is provided including Getty Images, Inc., Photogenic, Inc., and Lifetouch National School Studios, Inc.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Art Dealers and Commercial Art Galleries
Camera and Photographic Supplies Stores
Custom Picture Frame Shops
Hobby, Arts, and Crafts Stores


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