Valuation Resources

Photographers and Photography Studios

SIC 7221 | NAICS 541920


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:.

For guides to other industries, see our index of over 400 industries.
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Industry Analysis, Trends, Statistics, and Forecasts

IBISWorld
IBISWorld
Photography Services / Commercial, Portrait, Wedding & Event  (view report)
Photofinishing / Professional Prints & Personalized Products  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Professional Photographers Of America
Professional Photographer Magazine
http://ppmag.com/

Monthly publication features news and information for industry professionals, with topics addressed in each issue of the publication including industry news and events, sales and marketing, business operations, photographic tools and techniques, product reviews, and technology updates. Sample digital edition and selected articles from archived issues of the magazine are available free online.


Emerald Expositions, LLC
Publications available from this organization include:

Photo District News
https://www.pdnonline.com/
Monthly trade publication provides news and information for professional photographers, with topics covered in each issue including industry updates, photographer profiles, equipment and techniques, advertising and marketing, business operations, and legal and copyright matters. Limited previews of digital editions of the magazine and selected articles organized by topic are available free online.

Rangefinder Magazine
https://www.rangefinderonline.com/
Monthly magazine focuses on creative and innovative work in wedding and portraiture photography, with topics addressed in various issues of this publication including industry updates, business and marketing, photographic tips and techniques, product reviews, and emerging technologies. Current and prior digital issues are available free online, with free subscription available to qualified parties.


InfoTrends, Inc.
U.S. Professional Photographer Study
http://store.infotrendsresearch.com/

Annual study analyzes professional photographer activities and behaviors, with information provided including business background, employment status, demographics, types of equipment used, photo image capture and printing habits, videography capture behaviors, Internet usage, types of software used, photo merchandise offerings, and equipment purchases. Table of contents is available online.


The Business Research Company
Photographic Services Market Global Report
https://www.thebusinessresearchcompany.com/

Comprehensive market research study provides a detailed analysis of this service sector in the U.S. and other countries, with data provided including market size and forecast by segment (e.g., portrait, commercial), average per capita service expenditure, and market comparison with industry metrics. Summary description, executive summary, and detailed table of contents can be viewed free online.


More Resources »
Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Portrait Studios / Wedding Photographers / Commercial Photography
https://www.bizminer.com  Search for "54192" to see reports for specific specialties

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Professional Photographers Of America
PPA Benchmark Survey
https://www.ppa.com/

Financial benchmark survey provides a detailed analysis of studio expenses (e.g., cost of sales, total general, administration, building, employee, depreciation, and marketing) as a percentage of sales by studio type (e.g., home-based, retail location), sales volume, years in business, geographic location, type of business, sales method, and ownership structure. Survey data is available to members only.


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Compensation and Salary Surveys

Professional Photographers Of America
PPA Benchmark Survey
https://www.ppa.com/

Financial benchmark survey provides a detailed analysis of net income including owner compensation by studio type (e.g., home-based, retail location), business type (e.g., portraits, weddings, both), sales volume, sales method (e.g., online, projection, both), location (e.g., rural, suburban, urban), ownership status (e.g., individual, dual owner), and years in business. Survey data is available to members only.


U.S. Bureau of Labor Statistics
Photographic Services
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this sector on a national, state, and metro area basis, with job activities performed by personnel in this sector including photographing people, products, events, buildings, landscapes, equipment, and other subjects, and developing, processing, and editing photographic images, negatives, and prints.


PayScale, Inc.
Commercial, Portrait, Wedding, and School Photography
https://www.payscale.com/

Free online service provides median salary, bonus, and hourly wage rate data for job positions such as photographer (commercial, portrait, wedding, or school), videographer, photo editor or retoucher, film or video editor, and office manager, with employers for which salary or hourly wage rate data is provided including Getty Images, Inc., Photogenic, Inc., and Lifetouch National School Studios, Inc.


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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data
https://www.bvresources.com/  Select "Guest Search" to view data by industry

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.


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Related Industries:
Art Dealers and Commercial Art Galleries
Camera and Photographic Supplies Stores
Custom Picture Frame Shops
Hobby, Arts, and Crafts Stores

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