Hotels and Motels

SIC 7011 | NAICS 721110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

• Industry Analysis, Trends, Statistics, and Forecasts
• Financial Statements and Financial Ratios
• Compensation and Salary Surveys
• Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

• Market size, product segments, and major markets
• Key statistics, market trends, and external drivers
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and revenue forecast

American Hotel & Lodging Association
Research & Industry Resources
https://www.ahla.com/

Resource center section includes economic impact studies by Oxford Economics; AH&LA research reports covering important trends in distribution, market growth, and the overall business landscape; STR reports (e.g., Directory of Lodging Companies, Pipeline Report, U.S. Hotel Report); Lodging Trends reports; Best Practices Center tips and resources; Lodging Marketplace products and services; and webinar archives.

STR, Inc.
Market Forecast / Trends Report
http://www.str.com/products/
"Market Forecast" and "Trends Report" provide detailed historical and forecast data for supply, demand, revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by geographic market (and for the historical "Trends Report", also by market segment, e.g., luxury, upscale, midscale, economy, and independent) in an Excel spreadsheet format. Sample reports can be downloaded online.

PKF Hospitality Research
Hotel Horizons®
http://www.cbre.us/pkf-consulting/
Quarterly econometric forecast model provides five years of historical and forecast data for supply, demand, average daily rate, and revenue per available room (RevPAR) on a national, local, multiple, and custom market basis. National report includes breakouts for six chain-scale segments and six location categories, while local market reports include breakouts for upper-priced and lower-priced segments within the market.

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Industry Financial Ratios
Hotels and Motels
https://www.bizminer.com  Search for "721110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

PKF Hospitality Research
Information resources available from this organization include:

Trends® in the Hotel Industry
http://www.cbre.us/pkf-consulting/
Annual publication provides revenue and expense data by property type (e.g., full service, limited service, suite, convention, resort) on a national and regional basis, and includes detailed breakdowns of departmental revenues, costs, and expenses (e.g., rooms, food and beverage, other) and other operating expenses (e.g., sales, general and administrative, maintenance, utilities, management fees, property taxes, and insurance).

BenchMarker
http://www.cbre.us/pkf-consulting/
Custom benchmarking service allow users to extract detailed revenue and expense data from the "Trends® in the Hotel Industry" report above for a specific group of comparable properties on an aggregate basis, with selection criteria for customized reports including property type (e.g., full service, limited service, suite, resort, convention), number of rooms, affiliation, management firm, ownership, year founded, and geographic area.

STR, Inc.
HOST Almanac
http://www.str.com/products/
Annual financial analysis report provides detailed revenue and expense data by department on a ratio-to-sales, per-available-room, and per-occupied-room-night basis, with custom reporting option allowing for data selection by level of service (e.g., full service, limited service), price category, size of property, age, location, and geographic area. Sample excerpts from the report including the table of contents can be viewed online.

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HVS Global Hospitality Services
North America Property Compensation Reports
North America Lodging Corporate and Property Compensation Report
https://www.hvs.com/
Biennial compensation reports provide base salary and incentive information for corporate level executives and property-level leadership positions in the North American market, with compensation for property-level job positions broken out by property class, property type, room count, location, and geographic market.

WageWatch, Inc.
Hospitality Benchmark Compensation Survey
http://www.wagewatch.com/
Online subscription service provides compensation data for personnel employed in the hotel, gaming, and golf industries, with survey results filterable by property type (e.g., full service, limited service, and vacation ownership) on a national, state, regional, or metropolitan area basis. Complete list of job positions included in the survey and sample survey results can be viewed online, with online survey demo available upon request.

ERI Economic Research Institute
Lodging and Hospitality Salary Survey
https://www.erieri.com/
Annual salary survey provides compensation data from ERI Assessor®, government, and survey participant databases for personnel employed by hotels, motels, bed and breakfasts, and other short-term and longer-term lodging accommodations, with survey results available on a national and regional level. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible online.

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Appraisal Institute
Hotel Market Analysis and Valuation: International Issues and Software Applications
Rushmore, et al., Appraisal Institute, 2012
https://www.appraisalinstitute.org/
Valuation guide provides an in-depth discussion of the market analysis and valuation of hotels in the U.S. and other selected countries, with topics addressed in individual chapters including growth and development of the hotel industry, performing a hotel market study, supply and demand for transient accommodations, forecasting revenues and expenses, and market value and the valuation process.

PKF Hospitality Research
Hospitality Investment Survey
http://www.cbre.us/pkf-consulting/
Annual investor survey provides information on investment criteria employed for hotel transactions over the past 12 to 18 months, with data provided in the report including capitalization rates (e.g., trailing 12 months, forward 12 months, and terminal), internal rate of return/discount rate, equity yield, cash on cash return, holding period, loan term, interest rate, amortization period, debt coverage ratio, and loan-to-value ratio.

STR, Inc.
Hotel Transaction Almanac
http://www.str.com/products/
Annual publication provides an overview of historical trends in deal volume and pricing and a discussion of major deals and most active markets, and also includes information on valuation parameters (e.g., price per room, room revenue multiples, and capitalization rates) and financing terms (e.g., loan term, interest rate, amortization period, and loan-to-value ratio) broken down by property class, location, and geographic region.

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data
https://www.bvresources.com/

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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