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Hotels & Motels – Industry Research, Analysis, Statistics, and Forecasts

SIC 7011  |  NAICS 721110

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Hotels & Motels  (view report)
Casino Hotels  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American Hotel & Lodging Association
Resource Center

Reports in this section provide periodic updates on current conditions and trends in the hotel industry, with topics covered in various reports including U.S. economy and hotel sector outlook, business and consumer travel sentiments and plans, hotel occupancy, revenue, and employment trends, impact of taxes and tax policy changes on the U.S. lodging sector, and hiring and staffing practices and trends.

STR, Inc.
Market Forecast / Trend Report / trend-report

Market forecast and trend reports provide historical trend data and forecasts for supply and demand, revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by market for selected markets (e.g., country, metropolitan area, city, county, submarket, specific set of hotels) in an Excel spreadsheet format. Sample market forecast and trend reports can be viewed free online.

Hotel Horizons

Quarterly econometric forecast model provides five years of historical and ten years of forecast data for supply, demand, occupancy, revenue, average daily rate (ADR), and revenue per available room (RevPAR) by price tier/chain-scale segment (e.g., upper-priced - luxury, upper upscale; mid-priced - upscale, upper midscale; lower-priced - midscale, economy) for over sixty-five U.S. lodging markets.

BizMiner Market Analysis Reports
Hotels and Motels  Search for "721110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Hotels and Motels  Search for "721110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Hotels & Motels
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Resources available from this organization include:

Trends in the Hotel Industry
Annual compilation of unit-level hotel financial statements provides an analysis of revenue, expense, and profit data by property type (e.g., full-service, limited-service, suite with food and beverage, suite without food and beverage, conference, convention, resort, extended stay), rate group, property size, and geographic region. Sample pages including detailed table of contents can be viewed free online.

Custom benchmarking service lets users analyze revenue, expense, and profit data from the "Trends in the Hotel Industry" report above for a user-defined group of properties on an aggregate basis, with selection criteria for custom reports including hotel name, property type, room count range, affiliation, year founded, chain-scale segment, and geographic region. Sample report can be viewed free online.

STR, Inc.
Hotel Profitability Study

Annual financial benchmarking report provides detailed revenue and expense data for the U.S. hotel industry, with data reported by class (e.g., chain-affiliated, independent), class segment (e.g., luxury, upper upscale, upscale, upper midscale, midscale, economy), service level (e.g., full-service, limited- service), and geographic region. Selected excerpts from the current report can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

Synergy Management Solutions, Inc.
WageAccess® Compensation and Benefits Survey

Annual compensation survey provides salary, bonus, commission, tips, and total compensation data for over fifty positions in the hospitality industry, with compensation data filterable by annual revenue, number of employees, and geographical location (e.g., national, regional, state, and local area). Free survey results demo and a complete list of job positions included in the survey can be viewed online.

ERI Economic Research Institute
Lodging and Hospitality Salary Survey

Annual survey provides compensation data (e.g., base salary, incentive/variable pay, and total direct compensation) for personnel employed by hotels, motels, bed and breakfast inns, outdoor adventure retreats, recreational vehicle parks, and other longer-term lodging facilities. A complete list of the job titles included in the survey and a partial list of employers that participated can be viewed free online.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

Appraisal Institute
Hotel Market Analysis and Valuation: International Issues and Software Applications  Search "Books" for title

Valuation guide provides a detailed discussion of how to perform a market analysis and value a hotel in any market, with topics covered in the text including growth and development of the hotel industry, steps in performing a market analysis and valuation and the types of data required, analyzing supply and demand for lodging facilities, forecasting revenue and expenses, and determining market value.

BVR Guides & Books
What It's Worth: Hotel Business Value

BVR special report provides a comprehensive review of the current market for hotels, recent metrics and statistics, rules of thumb for pricing a hotel, Pratt's Stats hotel valuation multiples, and a detailed case study that covers valuation considerations from estimating room revenues and expenses to the usage of the cost approach and the asset allocation method. Table of contents can be viewed online.

More valuation data »

Related Industries:
Bed and Breakfast Inns
Recreational Vehicle Parks & Campgrounds
Spa Resorts and Day Spas
Travel Agents and Agencies


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