Hotels & Motels – Industry Analysis, Statistics, Trends, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

American Hotel & Lodging Association
AHLA Research & Reports
https://www.ahla.com/

Reports in this section provide periodic updates on current conditions and trends in the hotel industry, with topics covered in various reports including U.S. economy and hotel sector outlook, business and consumer travel sentiments and plans, hotel occupancy, revenue, and employment trends, impact of taxes and tax policy changes on the U.S. lodging sector, and hiring and staffing practices and trends.

STR, Inc.
Market Forecast / Trend Report
https://str.com/market-forecast / trend-report

Market forecast and trend reports provide historical trend data and forecasts for supply and demand, revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by market for selected markets (e.g., country, metropolitan area, city, county, submarket, specific set of hotels) in an Excel spreadsheet format. Sample market forecast and trend reports can be viewed free online.

CBRE
Hotel Horizons
https://pip.cbrehotels.com/

Quarterly econometric forecast model provides five years of historical and ten years of forecast data for supply, demand, occupancy, revenue, average daily rate (ADR), and revenue per available room (RevPAR) by price tier/chain-scale segment (e.g., upper-priced - luxury, upper upscale; mid-priced - upscale, upper midscale; lower-priced - midscale, economy) for over sixty-five U.S. lodging markets.

BizMiner Market Analysis Reports
Hotels and Motels
https://www.bizminer.com  Search for "721110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Hotels and Motels
https://www.bizminer.com  Search for "721110" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

IBISWorld Research Reports
Industry Financial Ratios
(see links for individual reports)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.

CBRE
Resources available from this organization include:

Trends in the Hotel Industry
https://pip.cbrehotels.com/
Annual compilation of unit-level hotel financial statements provides an analysis of revenue, expense, and profit data by property type (e.g., full-service, limited-service, suite with food and beverage, suite without food and beverage, conference, convention, resort, extended stay), rate group, property size, and geographic region. Sample pages including detailed table of contents can be viewed free online.

BenchMarker
https://pip.cbrehotels.com/
Custom benchmarking service lets users analyze revenue, expense, and profit data from the "Trends in the Hotel Industry" report above for a user-defined group of properties on an aggregate basis, with selection criteria for custom reports including hotel name, property type, room count range, affiliation, year founded, chain-scale segment, and geographic region. Sample report can be viewed free online.

STR, Inc.
Hotel Profitability Study
https://str.com/

Annual financial benchmarking report provides detailed revenue and expense data for the U.S. hotel industry, with data reported by class (e.g., chain-affiliated, independent), class segment (e.g., luxury, upper upscale, upscale, upper midscale, midscale, economy), service level (e.g., full-service, limited- service), and geographic region. Selected excerpts from the current report can be viewed free online.

Compensation and Salary Surveys

Synergy Management Solutions, Inc.
WageAccess® Compensation and Benefits Survey
https://www.wageaccess.com/

Annual compensation survey provides salary, bonus, commission, tips, and total compensation data for over fifty positions in the hospitality industry, with compensation data filterable by annual revenue, number of employees, and geographical location (e.g., national, regional, state, and local area). Free survey results demo and a complete list of job positions included in the survey can be viewed online.

ERI Economic Research Institute
Lodging and Hospitality Salary Survey
https://www.erieri.com/

Annual survey provides compensation data (e.g., base salary, incentive/variable pay, and total direct compensation) for personnel employed by hotels, motels, bed and breakfast inns, outdoor adventure retreats, recreational vehicle parks, and other longer-term lodging facilities. A complete list of the job titles included in the survey and a partial list of employers that participated can be viewed free online.

BV Guides and Databases

 »   Search M&A databases with free "Visitor Search" to find private company sales transaction data.

Appraisal Institute
Hotel Market Analysis and Valuation: International Issues and Software Applications
https://ai.appraisalinstitute.org/  Search "Books" for title

Valuation guide provides a detailed discussion of how to perform a market analysis and value a hotel in any market, with topics covered in the text including growth and development of the hotel industry, steps in performing a market analysis and valuation and the types of data required, analyzing supply and demand for lodging facilities, forecasting revenue and expenses, and determining market value.

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