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Hotels and Motels

SIC 7011  |  NAICS 721110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Hotels & Motels  (view report)
Casino Hotels  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected data including market size based on revenue, five-year average growth rate, number of businesses, and total employment are available free online.

American Hotel & Lodging Association
Research & Industry Resources

Resource center section includes economic impact studies by Oxford Economics; AH&LA research reports covering important trends in distribution, market growth, and the overall business landscape; STR reports (e.g., Directory of Lodging Companies, Pipeline Report, U.S. Hotel Report); Lodging Trends reports; Best Practices Center tips and resources; Lodging Marketplace products and services; and webinar archives.

STR, Inc.
Market Forecast / Trends Report
"Market Forecast" and "Trends Report" provide detailed historical and forecast data for supply, demand, revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by geographic market (and for the historical "Trends Report", also by market segment, e.g., luxury, upscale, midscale, economy, and independent) in an Excel spreadsheet format. Sample reports can be downloaded online.

PKF Hospitality Research
Hotel Horizons®
Quarterly econometric forecast model provides five years of historical and forecast data for supply, demand, average daily rate, and revenue per available room (RevPAR) on a national, local, multiple, and custom market basis. National report includes breakouts for six chain-scale segments and six location categories, while local market reports include breakouts for upper-priced and lower-priced segments within the market.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

Industry Financial Ratios
Hotels and Motels  Search for "721110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample national and metropolitan area reports are available free online.

PKF Hospitality Research
Information resources available from this organization include:

Trends® in the Hotel Industry
Annual publication provides revenue and expense data by property type (e.g., full service, limited service, suite, convention, resort) on a national and regional basis, and includes detailed breakdowns of departmental revenues, costs, and expenses (e.g., rooms, food and beverage, other) and other operating expenses (e.g., sales, general and administrative, maintenance, utilities, management fees, property taxes, and insurance).

Custom benchmarking service allow users to extract detailed revenue and expense data from the "Trends® in the Hotel Industry" report above for a specific group of comparable properties on an aggregate basis, with selection criteria for customized reports including property type (e.g., full service, limited service, suite, resort, convention), number of rooms, affiliation, management firm, ownership, year founded, and geographic area.

STR, Inc.
HOST Almanac
Annual financial analysis report provides detailed revenue and expense data by department on a ratio-to-sales, per-available-room, and per-occupied-room-night basis, with custom reporting option allowing for data selection by level of service (e.g., full service, limited service), price category, size of property, age, location, and geographic area. Sample excerpts from the report including the table of contents can be viewed online.

Compensation and Salary Surveys

WageWatch, Inc.
Hospitality Compensation Surveys
Online subscription service provides compensation data for personnel employed in the hotel, gaming, and golf industries, with survey results filterable by property type (e.g., full service, limited service, and vacation ownership) on a national, state, regional, or metropolitan area basis. Complete list of job positions included in the survey and sample survey results can be viewed online, with online survey demo available upon request.

ERI Economic Research Institute
Lodging and Hospitality Salary Survey
Annual salary survey provides compensation data from ERI Assessor®, government, and survey participant databases for personnel employed by hotels, motels, bed and breakfasts, and other short-term and longer-term lodging accommodations, with survey results available on a national and regional level. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible online.

Business Valuation Resources

Appraisal Institute
Hotel Market Analysis and Valuation: International Issues and Software Applications
Rushmore, et al., Appraisal Institute, 2012
Valuation guide provides an in-depth discussion of the market analysis and valuation of hotels in the U.S. and other selected countries, with topics addressed in individual chapters including growth and development of the hotel industry, performing a hotel market study, supply and demand for transient accommodations, forecasting revenues and expenses, and market value and the valuation process.

STR, Inc.
Hotel Transaction Almanac
Annual publication provides an overview of historical trends in deal volume and pricing and a discussion of major deals and most active markets, and also includes information on valuation parameters (e.g., price per room, room revenue multiples, and capitalization rates) and financing terms (e.g., loan term, interest rate, amortization period, and loan-to-value ratio) broken down by property class, location, and geographic region.

Private company sales transaction data for over 800 industries.

Related Industries:
Bed and Breakfast Inns
Recreational Vehicle Parks & Campgrounds
Spa Resorts and Day Spas
Travel Agents and Agencies


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