Hotels and Motels
SIC 7011 | NAICS 721110
The following guide to industry research and analysis provides sources for
industry trends and
ratios, salary surveys, and more.
See the following sections listed below to view available resources by category:
For guides to other industries, see our index
of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts,
with special focus on the underlying structure and external forces and relationships
that affect industries and their performance. Topics addressed in the reports include:
- Market size, product segments, and major markets
- Key industry trends, statistics, and external drivers
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
American Hotel & Lodging Association
Research & Industry Resources
Resource center section includes economic impact studies by Oxford Economics; AH&LA research reports
covering important trends in distribution, market growth, and the overall business landscape; STR reports
(e.g., Directory of Lodging Companies, Pipeline Report, U.S. Hotel Report); Lodging Trends reports;
Best Practices Center tips and resources; Lodging Marketplace products and services; and webinar archives.
Market Forecast / Trends Report
"Market Forecast" and "Trends Report" provide detailed historical and forecast data for supply, demand,
revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by geographic market
(and for the historical "Trends Report", also by market segment, e.g., luxury, upscale, midscale, economy,
and independent) in an Excel spreadsheet format. Sample reports can be downloaded online.
PKF Hospitality Research
Quarterly econometric forecast model provides five years of historical and forecast data for supply, demand,
average daily rate, and revenue per available room (RevPAR) on a national, local, multiple, and custom market
basis. National report includes breakouts for six chain-scale segments and six location categories, while
local market reports include breakouts for upper-priced and lower-priced segments within the market.
Market Analysis Report
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
Industry Financial Ratios
Hotels and Motels
Search for "721110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios,
with data available by sales size range on a national, state, and metro area level including:
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
PKF Hospitality Research
Information resources available from this organization include:
Trends® in the Hotel Industry
Annual publication provides revenue and expense data by property type (e.g., full service, limited service,
suite, convention, resort) on a national and regional basis, and includes detailed breakdowns of departmental
revenues, costs, and expenses (e.g., rooms, food and beverage, other) and other operating expenses (e.g.,
sales, general and administrative, maintenance, utilities, management fees, property taxes, and insurance).
Custom benchmarking service allow users to extract detailed revenue and expense data from the "Trends®
in the Hotel Industry" report above for a specific group of comparable properties on an aggregate basis,
with selection criteria for customized reports including property type (e.g., full service, limited
service, suite, resort, convention), number of rooms, affiliation, management firm, ownership, year
founded, and geographic area.
Annual financial analysis report provides detailed revenue and expense data by department on a ratio-to-sales,
per-available-room, and per-occupied-room-night basis, with custom reporting option allowing for data selection
by level of service (e.g., full service, limited service), price category, size of property, age, location,
and geographic area. Sample excerpts from the report including the table of contents can be viewed online.
Compensation and Salary Surveys
HVS Global Hospitality Services
North America Property Compensation Reports
North America Lodging Corporate and Property Compensation Report
Biennial compensation reports provide base salary and incentive information for corporate level executives
and property-level leadership positions in the North American market, with compensation for property-level
job positions broken out by property class, property type, room count, location, and geographic market.
Hospitality Benchmark Compensation Survey
Online subscription service provides compensation data for personnel employed in the hotel, gaming, and
golf industries, with survey results filterable by property type (e.g., full service, limited service, and
vacation ownership) on a national, state, regional, or metropolitan area basis. Complete list of job positions
included in the survey and sample survey results can be viewed online, with online survey demo available
ERI Economic Research Institute
Lodging and Hospitality Salary Survey
Annual salary survey provides compensation data from ERI Assessor®, government, and survey participant databases
for personnel employed by hotels, motels, bed and breakfasts, and other short-term and longer-term lodging
accommodations, with survey results available on a national and regional level. Complete listing of job
positions included in the survey and sample pages for selected job positions are accessible online.
Business Valuation Resources
Hotel Market Analysis and Valuation: International Issues and Software Applications
Rushmore, et al., Appraisal Institute, 2012
Valuation guide provides an in-depth discussion of the market analysis and valuation of hotels in the
other selected countries, with topics addressed in individual
chapters including growth and development of the hotel industry, performing a hotel market study, supply
and demand for transient accommodations, forecasting revenues and expenses, and market value and the valuation
PKF Hospitality Research
Hospitality Investment Survey
Annual investor survey provides information on investment criteria employed for hotel transactions over
the past 12 to 18 months, with data provided in the report including capitalization rates (e.g., trailing
12 months, forward 12 months, and terminal), internal rate of return/discount rate, equity yield, cash on
cash return, holding period, loan term, interest rate, amortization period, debt coverage ratio, and loan-to-value
Hotel Transaction Almanac
Annual publication provides an overview of historical trends in deal volume and pricing and a discussion
of major deals and most active markets, and also includes information on valuation parameters (e.g., price
per room, room revenue multiples, and capitalization rates) and financing terms (e.g., loan term, interest
rate, amortization period, and loan-to-value ratio) broken down by property class, location, and geographic
Private company sales transaction data for over 800 industries.
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