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Real Estate Agents – Industry Research, Analysis, Statistics, and Forecasts

SIC 6531  |  NAICS 531210

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
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Industry Analysis, Statistics, Trends, and Forecasts


Industry Research Reports
Real Estate Sales & Brokerage  (view report)
Commercial Leasing  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

REBI
REB Magazine
https://www.rebinstitute.com/

Bimonthly business publication features news and information for owners and managers of national, franchise, and independent brokerages, with topics covered in each issue of the magazine including business management, listing strategies, sales strategies, agent recruiting, social media marketing, and new technology. Current and archived digital editions of the magazine are available free online.


National Association of Realtors®
Publications available from this trade association include:

REALTOR® Magazine
https://www.nar.realtor/
Bimonthly publication features news and information for realtors and other industry professionals, with topics covered in each issue including management, sales, marketing, and other operational aspects of the business, interviews with industry leaders, profiles of successful practitioners, new products, technology news and advice, recent court case summaries, and legal and regulatory developments.

NAR Firm Profile
https://store.realtor/
Annual firm profile provides information on business characteristics (e.g., years in business, number of offices, independent vs. franchise, and staffing), business activities (e.g., sales volume, services offered, and customer sources), and the future outlook of firms (e.g., recruiting activities, profitability expectations, level of competition, and biggest challenges) based on survey of member executives.

NAR Member Profile
https://store.realtor/
Annual NAR profile provides information on members' business characteristics (e.g., type of license, specialty, and experience), business activities (e.g., number of transactions, sales volume, and hours worked per week), income and expenses, office and firm affiliation, and demographic characteristics (e.g., gender, age, education, marital status, household income, and racial and ethnic distribution).

NAR Commercial Member Profile
https://store.realtor/
Annual commercial member profile provides information on members' business characteristics (e.g., type of license, specialty, and experience), business activities (e.g., number of transactions, sales transaction volume, and gross leasing volume), annual income and firm affiliation, and demographic characteristics (e.g., gender, age, education level, marital status, and racial and ethnic distribution).


BizMiner Market Analysis Reports
Real Estate Agents and Brokers
https://www.bizminer.com  Search for "531210" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More industry research reports »

Financial Statements and Financial Ratios


BizMiner Industry Financial Ratios
Real Estate Agents and Brokers
https://www.bizminer.com  Search for "531210" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Real Estate Sales & Brokerage
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.


National Association of REALTORS®
NAR Member Profile
https://store.realtor/

Income and expenses section of this profile provides information on gross income, business expenses, and net income for NAR members in aggregate and by type of license (e.g., broker/broker associate, sales agent), main function within firm (e.g., broker owner - with and without selling, associate broker, manager - with and without selling, and sales agent), years of experience, and hours worked per week.


More financial benchmarking data »

Compensation and Salary Surveys


National Association of REALTORS®
NAR Member Profile / NAR Commercial Member Profile
https://store.realtor/

Income and expenses and business revenue sections of these profiles provide information on gross, net, and personal income for NAR members in aggregate and by type of license (e.g., broker/broker associate, sales agent), main job function (e.g., broker owner with/without selling, associate broker, manager with/without selling, and sales agent), years of experience, and hours worked per week.


U.S. Bureau of Labor Statistics
Brokers and Sales Agents
https://www.bls.gov/ooh/brokers-and-sales-agents / oes/sales-agents

Occupational outlook handbook and employment statistics sections provide job outlook and wage information for residential and commercial brokers and sales agents, with hourly and annual wage data for sales agents reported on a national, state, and metropolitan area basis and by industry for industries with the highest levels and concentrations of employment and highest average wages.


PayScale, Inc.
Real Estate
https://www.payscale.com/

Free online service provides median salary and hourly wage rate data for selected job positions in this service sector such as agent, broker, marketing coordinator, office manager, bookkeeper, and administrative assistant, with employers for which salary or hourly wage data is provided including CBRE Group, Inc., Century 21, Coldwell Banker, Keller Williams Realty, Inc, and ReMax, LLC.


More compensation surveys »

BV Guides and Databases


BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 6531 - Real Estate Agents
  NAICS Code 531210 - Real Estate Agents and Brokers
Types of establishments included in these codes
Real estate agents - establishments that represent buyers or sellers in property transactions and earn a commission on the sale. Agents typically work for a broker or agency.
Real estate brokers - establishments that manage an agency and supervise agents. They are responsible for the overall management of the agency and ensuring that all transactions comply with legal and ethical guidelines.
Escrow agents - establishments that act as a neutral third party in property transactions, holding funds and documents until all conditions of the sale are met.
Listing service - establishments that provide a platform for real estate agents to list properties for sale or rent.
Multiple listing service - establishments that provide a database of properties for sale or rent, compiled from multiple agencies.
Real estate auctions - establishments that specialize in the sale of properties through public auctions.
Buying, selling, and rental agents - establishments that specialize in assisting buyers, sellers, and renters with finding properties that meet their needs and preferences.
Time-sharing sales, leasing, and rentals - establishments that specialize in the sale, leasing, and rental of time-share properties, which allow multiple owners to share ownership of a property for a designated period of time each year.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »


Related Industries:
Commercial Banks
Mortgage Banking | Mortgage Brokers
Residential and Commercial Appraisers
Title Search and Insurance Companies

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