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Real Estate Agents – Industry Analysis, Statistics, Trends, and Forecasts

SIC 6531  |  NAICS 531210

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts


Real Estate Sales & Brokerage  (view report)
Real Estate Agency Franchises  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

REBI
REB Magazine
https://www.rebinstitute.com/

Bimonthly business publication features news and information for owners and managers of national, franchise, and independent brokerages, with topics covered in each issue of the magazine including business management, listing strategies, sales strategies, agent recruiting, social media marketing, and new technology. Current and archived digital editions of the magazine are available free online.


National Association of Realtors®
Publications available from this trade association include:

REALTOR® Magazine
https://magazine.realtor/
Bimonthly publication features news and information for realtors and other industry professionals, with topics covered in each issue including management, sales, marketing, and other operational aspects of the business, interviews with industry leaders, profiles of successful practitioners, new products, technology news and advice, recent court case summaries, and legal and regulatory developments.

NAR Firm Profile
https://www.nar.realtor/
Annual firm profile provides information on business characteristics (e.g., years in business, number of offices, independent vs. franchise, and staffing), business activities (e.g., sales volume, services offered, and customer sources), and the future outlook of firms (e.g., recruiting activities, profitability expectations, level of competition, and biggest challenges) based on survey of member executives.

NAR Member Profile
https://www.nar.realtor/
Annual NAR profile provides information on members' business characteristics (e.g., type of license, specialty, and experience), business activities (e.g., number of transactions, sales volume, and hours worked per week), income and expenses, office and firm affiliation, and demographic characteristics (e.g., gender, age, education, marital status, household income, and racial and ethnic distribution).

NAR Commercial Member Profile
https://www.nar.realtor/
Annual commercial member profile provides information on members' business characteristics (e.g., type of license, specialty, and experience), business activities (e.g., number of transactions, sales transaction volume, and gross leasing volume), annual income and firm affiliation, and demographic characteristics (e.g., gender, age, education level, marital status, and racial and ethnic distribution).


BizMiner
Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios


BizMiner
Industry Financial Ratios
Real Estate Agents and Brokers
https://www.bizminer.com  Search for "531210"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

National Association of REALTORS®
NAR Member Profile
https://www.nar.realtor/

Income and expenses section of this profile provides information on gross income, business expenses, and net income for NAR members in aggregate and by type of license (e.g., broker/broker associate, sales agent), main function within firm (e.g., broker owner - with and without selling, associate broker, manager - with and without selling, and sales agent), years of experience, and hours worked per week.



Compensation and Salary Surveys


National Association of REALTORS®
NAR Member Profile / NAR Commercial Member Profile
https://www.nar.realtor/

Income and expenses and business revenue sections of these profiles provide information on gross, net, and personal income for NAR members in aggregate and by type of license (e.g., broker/broker associate, sales agent), main job function (e.g., broker owner with/without selling, associate broker, manager with/without selling, and sales agent), years of experience, and hours worked per week.


U.S. Bureau of Labor Statistics
Brokers and Sales Agents
https://www.bls.gov/ooh/brokers-and-sales-agents / oes/sales-agents

Occupational outlook handbook and employment statistics sections provide job outlook and wage information for residential and commercial brokers and sales agents, with hourly and annual wage data for sales agents reported on a national, state, and metropolitan area basis and by industry for industries with the highest levels and concentrations of employment and highest average wages.


PayScale, Inc.
Real Estate
https://www.payscale.com/

Free online service provides median salary and hourly wage rate data for selected job positions in this service sector such as agent, broker, marketing coordinator, office manager, bookkeeper, and administrative assistant, with employers for which salary or hourly wage data is provided including CBRE Group, Inc., Century 21, Coldwell Banker, Keller Williams Realty, Inc, and ReMax, LLC.



Business Valuation Resources


BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Commercial Banks
Mortgage Banking | Mortgage Brokers
Residential and Commercial Appraisers
Title Search and Insurance Companies

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