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Insurance Agencies & Brokers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 6411  |  NAICS 524210

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts


Insurance Agencies & Brokers  (view report)
Online Insurance Brokers  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

The Council of Insurance Agents & Brokers
Leader's Edge Magazine
https://leadersedgemagazine.com/

Monthly publication provides news and information for commercial insurance and employee benefits agents and brokers, with topics covered in various issues including agency management trends and best practices, international business and regulation, merger and acquisitions, technology, and legal and legislative issues. Current and archived digital editions of the magazine are available free online.


Independent Insurance Agents & Brokers of America
Publications available from this trade association include:

Independent Agent Magazine
https://www.iamagazine.com/
Monthly trade journal features news and information for independent agents and brokers, with topics addressed in various issues of the publication including business management, market trends, sales and marketing, new products, employee recruiting and training, technology, and legal and regulatory issues. Selected articles from current and archived issues of the publication are available free online.

Agency Universe Study
https://www.independentagent.com/
Biennial report provides a detailed analysis of independent insurance agencies operating in the U.S., with topics covered in the study including number of agencies, revenue base and sources, employee staffing levels, agency ownership, mix of lines of business, product diversification, technology usage, non-insurance income sources, and marketing methods. Table of contents can be viewed free online.

Market Share Report
https://www.independentagent.com/
Annual report provides market share trend data for select property and casualty premiums by line for national, regional, and captive agencies and direct response carriers, with lines of business analyzed in the report including private passenger auto, commercial auto, homeowners, commercial multi-peril, commercial group, and workers' compensation. Current and prior editions can be viewed free online.


BizMiner
Insurance Agencies and Brokerages Market Analysis
https://www.bizminer.com  Search for "524210"

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios


BizMiner
Industry Financial Ratios
Insurance Agencies and Brokerages
https://www.bizminer.com  Search for "524210"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Reagan Consulting
Best Practices Study
https://reaganconsulting.com/

Annual report provides a comprehensive examination of top performing agencies across the country, with key measures of agency performance and value analyzed in the study including revenue growth and profitability, financial stability, expense management, sales production, and operations efficiency for six revenue categories ranging from under $1.25M to over $25M. Preview is available free online.


The National Alliance
Growth & Performance Standards
https://nationalalliancebooks.com/

Publication provides key performance indicators that allow users to compare their agency to industry norms and other agencies with respect to revenue and expense averages, balance sheet ratios, and productivity measures, with key performance indicators in national reports broken out by agency size based on annual revenues, focus on commercial lines or personal lines, and market area population.



Compensation and Salary Surveys


MarshBerry Capital, Inc.
Insurance Brokerage Compensation Study
https://www.marshberry.com/

Biennial compensation report provides base salary, commission, bonus, and employee benefits data for executive, management, sales production, service, and support personnel employed by agencies and brokerages, with compensation and benefits data based on a survey of over 300 insurance firms participating in the study and data sets from MarshBerry's proprietary financial management system.


The National Alliance
Producer Profile: Compensation, Production, and Responsibilities
https://nationalalliancebooks.com/

Producer profile report is based on a survey of over 600 P&C producers from independent insurance agencies and provides comparative producer benchmark data for annual compensation, commission rates, benefits, and covered expenses as well as information on average account size, new business focus, sales production, growth rates, hit ratios, job responsibilities, qualifications, and training needs.



Business Valuation Resources


The National Alliance
Publications available from this organization include:

Starting, Buying, Selling, and Perpetuating Insurance Agencies
https://nationalalliancebooks.com/
Comprehensive guide covers the various aspects of starting, buying, or selling agencies, with topics covered in the text including valuing the book of business, synergistic value, balance sheet and fixed asset value, key factors affecting value, methods of calculating agency value, and who should do the valuation. All of the exhibits included in this publication are available via a CD or digital file download.

Critical Factors Impacting Agency Value
https://nationalalliancebooks.com/
Research study identifies the critical factors that independent insurance agency owners think are the most important in affecting agency value and provides benchmark data for these factors that agency owners and managers can use in comparing their agency to other similar agencies in terms of focus, size, and location in developing and implementing strategies for enhancing the value of their agency.


BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Commercial Banks
Financial Planners and Investment Advisors
Insurance Companies and Carriers
Managed Healthcare, HMO, and PPO Companies

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