Insurance Agencies and BrokersSIC 6411 | NAICS 524210 The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more. Select from the following sections or scroll below to view available resources: For guides to other industries, see our index of over 400 industries.  Industry Analysis, Trends, Statistics, and ForecastsComprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
 The Council of Insurance Agents & Brokers Leader's Edge Magazine http://leadersedgemagazine.com/ Monthly trade publication features news and information for commercial insurance brokers and insurance company executives, with topics covered in each issue including management tools and tips, market reviews, mergers and acquisitions, technology trends, and legal and regulatory issues, and special features including the annual "M&A Executive Report". Current and prior digital editions of the magazine are available online.  https://www.firstresearch.com/ First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Independent Insurance Agents & Brokers of America Publications available from this trade association include:
IA Magazine
Agency Universe Study Marsh, Berry & Company, Inc. Annual Market & Financial Outlook Survey http://info.marshberry.com/marketfinancialoutlook Annual survey analyzes agent and broker performance trends by firm revenue size and geographic region, with topics covered in the survey including P&C premium rate changes, commission income growth rates, non-commission income trends, operating expense trends, anticipated changes in staffing levels, planned salary increases, and more. Executive summary can be downloaded and viewed free online with registration. Industry Financial Ratios Insurance Agencies and Brokers https://www.bizminer.com Search for "524210" Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Reagan Consulting Best Practices Study http://reaganconsulting.com/ Annual best practices study provides financial and operating benchmarks for six annual revenue categories ranging from under $1,250,000 to over $25 million, with benchmark categories covered in the study including agency profiles, revenues, expenses, profitability, employee overview, producers, service staff, technology, and insurance carriers. Prior year results and Excel-based comparison worksheet are available free online. The National Alliance for Education & Research Growth and Performance Standards https://nationalalliancebooks.com/ Independent agency survey provides "average" and "best performing" (top 25%) comparative benchmarks for income and expenses, balances sheet ratios, and productivity measures, with survey results broken out by agency size based on annual revenues, focus on commercial or personal lines, and market area population. Detailed table of contents, introduction, and other selected excerpts from the study can be previewed online. Marsh, Berry & Company, Inc. Agency Compensation Trends http://info.marshberry.com/agencycomp Biennial compensation survey provides salary, bonus, commission, and benefits information for executive and management personnel, commercial and personal lines producers, customer service representatives, human resources consultants, and support staff, with survey results broken out by local market area population into rural (market area population < 10,000) and suburban/urban (market area population > 10,000) categories. The National Alliance for Education & Research Producer Profile: Compensation, Production, and Responsibilities https://nationalalliancebooks.com/ Chapters 5 and 13 of this study provide compensation data for commercial and personal lines producers broken out by age, insurance sales experience, agency size, agency location, professional designation, and educational level, and also include information on methods of compensation, bonuses, commission rates, and fringe benefits. Detailed table of contents and other selected excerpts from the study can be previewed online The Council of Insurance Agents & Brokers M&A Executive Report http://leadersedgemagazine.com/ Annual mergers and acquisitions report includes information on transaction volume trends, acquirers by type, most active acquirers, deal pricing and structure, and guaranteed, realistic earn-out, and maximum earn-out purchase prices for platform, stand-alone, and roll-in transactions in terms of EBITDA multiples. Full report is included as a supplement to the May issue of Leader's Edge Magazine and can be viewed free online. Empire Valuation Consultants, LLC Determining Agency Value http://www.empireval.com/ Six-part series of articles originally written for PIA Magazine discusses key factors to be considered in valuing an independent property and casualty agency, with topics covered in individual articles including normalizing the agency's income statement, determining an agency's earnings capacity, valuation methods commonly used in valuing agencies, and arriving at a final conclusion of value. All articles are available free online. The National Alliance for Education & Research Publications available from this organization include:
Starting, Buying, Selling, and Perpetuating Insurance Agencies
Critical Factors Impacting Agency Value |
