Introductory section provides an overview of the U.S. floral business, with topics covered in this section including floral product retail sales, number of retailers, and top fresh flower sources; consumer buying trends for fresh flowers, flowering houseplants, green plants, and bedding/garden plants; holiday sales trends and consumer buying preferences; and sources for learning more about floral industry careers.
Trends and Statistics
Trends and statistics section provides information on the various segments of the floral business, with topics addressed in this section including annual sales of floral products, number of growers, wholesalers, and retailers, top selling flowers and plants, floral design trends, consumer research studies, public relations programs, holiday sales trends, USDA data, and flower import statistics.
Floral Management Magazine
Monthly trade association publication features news and information for all segments of the floral industry, with topics addressed in various issues including product and design trends, holiday and special events promotions, consumer motivation research, tips and tools for increasing sales and profits, social media marketing, finding and training personnel, and using the latest technology.
Florists' Review Magazine
Monthly trade publication features news and information for floral industry professionals, with topics covered in various issues including management advice, strategies for increasing sales and profits, market trend forecasts, product design ideas, marketing techniques, customer service tips, profiles of successful designers and retailers, product and services sourcebook, and trade event coverage.
Super Floral Magazine
Monthly business publication features news and information for the supermarket and mass market floral industry, with topics covered in various issues of the magazine including industry news, sales merchandising techniques, product design and research, consumer purchasing trends, marketing strategies, customer service ideas, personnel management, and merchandise care and handling.
How to Open and Operate a Financially Successful Florist and Floral Business
Publication provides a comprehensive guide to starting and operating a floral business both online and offline, with topics covered in the guide including developing a business plan, finding the right location, facility and equipment layout, distribution channel planning, pricing formulas, sales and marketing techniques, conducting day-to-day operations, and training and motivating employees.
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Annual wage survey provides hourly and annual wage data for personnel employed by retail flower shops on a national, state, and metro area basis, with job positions covered by the survey including sales managers, floral designers, salespersons, cashiers, and delivery drivers and with statistical measures available for national wage data including mean, median, and upper and lower quartiles.
Free online service provides salary and hourly wage rate data for personnel employed by retail flower shops, floral departments in supermarkets and other retail merchants, and other employers such as wedding chapels, funeral homes, and cemeteries, with job positions for which salary or hourly wage data is provided including store manager, floral manager, floral designer, florist, and delivery driver.