Valuation Resources

Florists and Flower Shops

SIC 5992 | NAICS 453110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Florists and Flower Shops  (view report)
Online Flower Shops  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast
About The Flower Industry

Introductory section provides an overview of the U.S. floral business, with topics covered in this section including floral product retail sales, number of retailers, and top fresh flower sources; consumer buying trends for fresh flowers, flowering houseplants, green plants, and bedding/garden plants; holiday sales trends and consumer buying preferences; and sources for learning more about floral industry careers.

Society of American Florists
Information resources available from this organization include:

Trends and Statistics
Trends and statistics section provides information on the various segments of the floral business, with topics addressed in this section including annual sales of floral products, number of growers, wholesalers, and retailers, top selling flowers and plants, floral design trends, consumer research studies, public relations programs, holiday sales trends, USDA data, and flower import statistics.

Floral Management Magazine
Monthly trade association publication features news and information for all segments of the floral industry, with topics addressed in various issues including product and design trends, holiday and special events promotions, consumer motivation research, tips and tools for increasing sales and profits, social media marketing, finding and training personnel, and using the latest technology.

Florists' Review Enterprises, Inc.
Publications available from this organization include:

Florists' Review Magazine
Monthly trade publication features news and information for floral industry professionals, with topics covered in various issues including management advice, strategies for increasing sales and profits, market trend forecasts, product design ideas, marketing techniques, customer service tips, profiles of successful designers and retailers, product and services sourcebook, and trade event coverage.

Super Floral Magazine
Monthly business publication features news and information for the supermarket and mass market floral industry, with topics covered in various issues of the magazine including industry news, sales merchandising techniques, product design and research, consumer purchasing trends, marketing strategies, customer service ideas, personnel management, and merchandise care and handling.

How to Open and Operate a Financially Successful Florist and Floral Business
Publication provides a comprehensive guide to starting and operating a floral business both online and offline, with topics covered in the guide including developing a business plan, finding the right location, facility and equipment layout, distribution channel planning, pricing formulas, sales and marketing techniques, conducting day-to-day operations, and training and motivating employees.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Florists and Flower Shops  Search for "453110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Florists and Flower Shops
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics

Annual wage survey provides hourly and annual wage data for personnel employed by retail flower shops on a national, state, and metro area basis, with job positions covered by the survey including sales managers, floral designers, salespersons, cashiers, and delivery drivers and with statistical measures available for national wage data including mean, median, and upper and lower quartiles.

PayScale, Inc.
Floral Arrangements / Flower and Gift Stores

Free online service provides salary and hourly wage rate data for personnel employed by retail flower shops, floral departments in supermarkets and other retail merchants, and other employers such as wedding chapels, funeral homes, and cemeteries, with job positions for which salary or hourly wage data is provided including store manager, floral manager, floral designer, florist, and delivery driver.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Flower and Florist Supplies Distributors
Garden, Landscape, and Plant Nurseries
Grocery Stores and Supermarkets
Lawn and Garden Supplies Stores


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