About The Flower Industry
Introductory section provides an overview of the U.S. floral business, with topics covered in this section
including floral product retail sales, number of retailers, and top fresh flower sources; consumer buying
trends for fresh flowers, flowering houseplants, green plants, and bedding/garden plants; holiday sales
trends and consumer buying preferences; and sources for learning more about floral industry careers.
Society of American Florists
Information resources available from this organization include:
Trends and Statistics
Trends and statistics section provides information on the various segments of the floral business, with
topics addressed in this section including annual sales of floral products, number of growers, wholesalers,
and retailers, top selling flowers and plants, floral design trends, consumer research studies, public
relations programs, holiday sales trends, USDA data, and flower import statistics.
Floral Management Magazine
Florists' Review Enterprises, Inc.
Monthly trade association publication features news and information for all segments of the floral industry,
with topics addressed in various issues including product and design trends, holiday and special events
promotions, consumer motivation research, tips and tools for increasing sales and profits, social media
marketing, finding and training personnel, and using the latest technology.
Publications available from this organization include:
Florists' Review Magazine
Monthly trade publication features news and information for floral industry professionals, with topics
covered in various issues including management advice, strategies for increasing sales and profits,
market trend forecasts, product design ideas, marketing techniques, customer service tips, profiles
of successful designers and retailers, product and services
sourcebook, and trade event coverage.
Super Floral Magazine
Monthly business publication features news and information for the supermarket and mass market floral
industry, with topics covered in various issues of the magazine including industry news, sales merchandising
techniques, product design and research, consumer purchasing trends, marketing strategies, customer
service ideas, personnel management, and merchandise care and handling.
How to Open and Operate a Financially Successful Florist and Floral Business
Publication provides a comprehensive guide to starting and operating a floral business both online and
offline, with topics covered in the guide including developing a business plan, finding the right location,
facility and equipment layout, distribution channel planning, pricing formulas, sales and marketing
techniques, conducting day-to-day operations, and training and motivating employees.
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.