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Food Trucks and Mobile Food Vendors

SIC 5963 | NAICS 722330

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Food Trucks  (view report)
Street Vendors  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and trends
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Networld Media Group, LLC

Monthly trade publication features news and information for food truck owners and operators, with topics covered in various issues including business strategy and profitability, marketing, branding, and promotion, franchising and growth, food and beverage trends, customer service, staffing and training, and vehicles and supplies. Articles are categorized by topic and are available free online.

Mobile Food Services

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Mobile Cuisine, LLC
Information resources available from this organization include:

MC Magazine
Online trade journal features news and information for the mobile foodservice industry, with topics covered including business startups, running and growing an existing business, marketing tactics and strategies, handling business finances, menu design and culinary lessons, and effective use of technology to increase profits. All articles are categorized by topic and are available free online.

Topics covered in the startup section include the ins and outs of starting a business, developing a business plan, dealing with legal and regulatory issues, rules and regulations applicable to mobile vending operations for selected metropolitan areas, naming your vending business, trademarking your brand name, buying a new or used vehicle, and foodservice vending platform manufacturers.

Run & Grow
Topics covered in this section—which focuses on running and growing an existing mobile vending business—include business tips and strategies, marketing and growing the business, dealing with customers and enhancing customer service, staffing and training personnel, insuring vehicles and operations, maintaining vending equipment, conducting health inspections, and food safety issues.

Regional Associations

Association directory provides links to regional trade associations that cover regulatory requirements applicable to mobile foodservice truck operators for specific states, counties, and cities, with various geographic areas covered by these organizations including Baton Rouge, Philadelphia, San Antonio, New York, New Jersey, Maryland/Virginia District, Central Ohio, Minnesota, and Southern California.

IRS Audit Technique Guides
Retail Industry - Chapter 4: Mobile Food Vendors /

IRS audit guide provides a summary overview of this industry sector and its business practices from an income and expense verification standpoint, with operators covered in the guide including mobile food preparation vehicles that prepare and serve hot foods such as hamburgers, burritos, and tacos and industrial catering vehicles that sell packaged food and beverage products on a self-serve basis.

Euromonitor International
Street Stalls/Kiosks

Market research report analyzes the U.S. market for this foodservice sector, with data provided in the report including historical trends and forecasts for number of units or outlets, number of transactions, and foodservice value, and percentage growth in these measures by type of operation (e.g., all firms, chained operations with a minimum of 10 branded units/outlets, and independent street stalls/kiosks).


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Financial Statements and Financial Ratios

Industry Financial Ratios
Mobile Food Services  Search for "722330"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheet detail in dollars and percentages
  • Sources and uses of funds cash flow analysis
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Mobile Food Services

Financial information section of this profile provides income statements, balance sheets, and financial ratios by company size based on annual sales for companies that sell meals, snacks, and beverages such as hamburgers, hot dogs, ice cream, soft drinks, and bottled water for immediate consumption by consumers from motorized vehicles, towable trailers, pushcarts, bicycle carts, and mobile stands.

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Compensation and Salary Surveys

BizMiner Financial Analysis Reports
Mobile Foodservices  Search for "722330"

Five-year comparative income statement analysis provides salaries, wages, and officer compensation in both dollars and as a percentage of sales by sales size range on a national, state, and metropolitan area level for firms that sell snacks, meals, and beverages for immediate consumption from motorized vehicles, towable trailers, nonmotorized carts, and mobile stands. Sample reports are available online.

U.S. Bureau of Labor Statistics
Special Food Services

Annual employment and wage survey provides hourly and annual wage data for personnel employed by foodservice contractors, caters, and mobile foodservice vendors, with the latter consisting of firms that sell products such as hamburgers, hot dogs, popcorn, ice cream, soft drinks, and bottled water for immediate consumption from trucks, trailers, nonmotorized carts, and mobile kiosks and stands.

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Business Valuation Resources


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Related Industries:
Coffee Shops
Catering Services
Foodservice Contractors
Restaurants and Sandwich Shops


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