Valuation Resources

Food Trucks and Mobile Food Vendors

SIC 5963 | NAICS 722330

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

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Industry Analysis, Trends, Statistics, and Forecasts

Food Trucks  (view report)
Street Vendors  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Networld Media Group, LLC

Monthly trade publication features news and information for food truck owners and operators, with topics covered in various issues including business strategy and profitability, marketing, branding, and promotion, franchising and growth, food and beverage trends, customer service, staffing and training, and vehicles and supplies. Articles are categorized by topic and are available free online.

Mobile Cuisine, LLC
Information resources available from this organization include:

MC Magazine
Online trade journal features news and information for the mobile foodservice industry, with topics covered including business startups, running and growing an existing business, marketing tactics and strategies, handling business finances, menu design and culinary lessons, and effective use of technology to increase profits. All articles are categorized by topic and are available free online.

Topics covered in the startup section include the ins and outs of starting a business, developing a business plan, dealing with legal and regulatory issues, rules and regulations applicable to mobile vending operations for selected metropolitan areas, naming your vending business, trademarking your brand name, buying a new or used vehicle, and foodservice vending platform manufacturers.

Run & Grow
Topics covered in this section—which focuses on running and growing an existing mobile vending business—include business tips and strategies, marketing and growing the business, dealing with customers and enhancing customer service, staffing and training personnel, insuring vehicles and operations, maintaining vending equipment, conducting health inspections, and food safety issues.

Regional Associations

Association directory provides links to regional trade associations that cover regulatory requirements applicable to mobile foodservice truck operators for specific states, counties, and cities, with various geographic areas covered by these organizations including Baton Rouge, Philadelphia, San Antonio, New York, New Jersey, Maryland/Virginia District, Central Ohio, Minnesota, and Southern California.

IRS Audit Technique Guides
Retail Industry - Chapter 4: Mobile Food Vendors /

IRS audit guide provides a summary overview of this industry sector and its business practices from an income and expense verification standpoint, with operators covered in the guide including mobile food preparation vehicles that prepare and serve hot foods such as hamburgers, burritos, and tacos and industrial catering vehicles that sell packaged food and beverage products on a self-serve basis.

Euromonitor International
Street Stalls/Kiosks

Market research report analyzes the U.S. market for this foodservice sector, with data provided in the report including historical trends and forecasts for number of units or outlets, number of transactions, and foodservice value, and percentage growth in these measures by type of operation (e.g., all firms, chained operations with a minimum of 10 branded units/outlets, and independent street stalls/kiosks).

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Financial Statements and Financial Ratios

Industry Financial Ratios
Mobile Food Services  Search for "722330"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Food Trucks / Street Vendors
(see links for individual reports)

Financial benchmarking section of these reports provides an analysis of industry profit and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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Compensation and Salary Surveys

BizMiner Financial Analysis Reports
Mobile Foodservices  Search for "722330"

Five-year comparative income statement analysis provides salaries, wages, and officer compensation in both dollars and as a percentage of sales by sales size range on a national, state, and metropolitan area level for firms that sell snacks, meals, and beverages for immediate consumption from motorized vehicles, towable trailers, nonmotorized carts, and mobile stands. Sample reports are available online.

U.S. Bureau of Labor Statistics
Special Food Services

Annual employment and wage survey provides hourly and annual wage data for personnel employed by foodservice contractors, caters, and mobile foodservice vendors, with the latter consisting of firms that sell products such as hamburgers, hot dogs, popcorn, ice cream, soft drinks, and bottled water for immediate consumption from trucks, trailers, nonmotorized carts, and mobile kiosks and stands.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Coffee Shops
Catering Services
Foodservice Contractors
Restaurants and Sandwich Shops


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