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Food Trucks & Mobile Food Vendors – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5963  |  NAICS 722330

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Food Trucks  (view report)
Street Vendors  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Networld Media Group, LLC

Monthly trade publication features news and information for food truck owners and operators, with topics covered in various issues including business strategy and profitability, marketing, branding, and promotion, franchising and growth, food and beverage trends, customer service, staffing and training, and vehicles and supplies. Articles are categorized by topic and are available free online.

Mobile Cuisine, LLC
Resources available from this organization include:

MC Magazine
Online trade journal features news and information for the mobile foodservice industry, with topics covered including business startups, running and growing an existing business, marketing tactics and strategies, handling business finances, menu design and culinary lessons, and effective use of technology to increase profits. All articles are categorized by topic and are available free online.

Topics covered in the startup section include the ins and outs of starting a business, developing a business plan, dealing with legal and regulatory issues, rules and regulations applicable to mobile vending operations for selected metropolitan areas, naming your vending business, trademarking your brand name, buying a new or used vehicle, and foodservice vending platform manufacturers.

Run & Grow
Topics covered in this section—which focuses on running and growing an existing mobile vending business—include business tips and strategies, marketing and growing the business, dealing with customers and enhancing customer service, staffing and training personnel, insuring vehicles and operations, maintaining vending equipment, conducting health inspections, and food safety issues.

Regional Associations

Association directory provides links to regional trade associations that cover regulatory requirements applicable to mobile foodservice truck operators for specific states, counties, and cities, with various geographic areas covered by these organizations including Baton Rouge, Philadelphia, San Antonio, New York, New Jersey, Maryland/Virginia District, Central Ohio, Minnesota, and Southern California.

IRS Audit Technique Guides
Retail Industry - Chapter 4: Mobile Food Vendors

IRS audit guide provides a summary overview of this industry sector and its business practices from an income and expense verification standpoint, with operators covered in the guide including mobile food preparation vehicles that prepare and serve hot foods such as hamburgers, burritos, and tacos and industrial catering vehicles that sell packaged food and beverage products on a self-serve basis.

Euromonitor International
Street Stalls/Kiosks

Market research report analyzes the U.S. market for this foodservice sector, with data provided in the report including historical trends and forecasts for number of units or outlets, number of transactions, and foodservice value, and percentage growth in these measures by type of operation (e.g., all firms, chained operations with a minimum of 10 branded units/outlets, and independent street stalls/kiosks).

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Mobile Food Services  Search for "722330"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Food Trucks / Street Vendors
(see links for individual reports)

Financial benchmarking section of these reports provides an analysis of industry profit and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

Compensation and Salary Surveys

BizMiner Financial Analysis Reports
Mobile Foodservices  Search for "722330"

Five-year comparative income statement analysis provides salaries, wages, and officer compensation in both dollars and as a percentage of sales by sales size range on a national, state, and metropolitan area level for firms that sell snacks, meals, and beverages for immediate consumption from motorized vehicles, towable trailers, nonmotorized carts, and mobile stands. Sample reports are available online.

U.S. Bureau of Labor Statistics
Special Food Services

Annual employment and wage survey provides hourly and annual wage data for personnel employed by foodservice contractors, caters, and mobile foodservice vendors, with the latter consisting of firms that sell products such as hamburgers, hot dogs, popcorn, ice cream, soft drinks, and bottled water for immediate consumption from trucks, trailers, nonmotorized carts, and mobile kiosks and stands.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Coffee Shops
Catering Services
Foodservice Contractors
Restaurants and Sandwich Shops


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