SIC 5963 | NAICS 454390
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Monthly publication features news and information for direct selling and network marketing executives, with topics covered in each issue including industry news, financial trends, business strategies, expert perspectives, and legal and regulatory developments, and special features including the annual "DSN Global 100 List" and "North America 50 List" reports which profile the top companies in the industry.
FirstResearch
Direct SellingFirst Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Fact Sheet
http://www.dsa.org/
Infographic presentation provides a summary overview of the industry, with topics covered in the fact sheet
including total retail dollar volume over the last five years, percentage breakdown by marketing strategy
(e.g., person-to-person, party plan, and other), retail market share by product category and geographic
region, salesforce participation, and salesforce gender, ethnic, and racial demographics.
State of the Industry
http://www.dsa.org/
Annual report provides a 360-degree view of the industry, with topics covered in the report including retail
revenue growth in total and by company size, growth expectations for the next three years, market share
by product category, salesforce participation and demographics, seller motivations, consumer perspectives
and attitudes, impact of technology and social media, and strategic insights.
Growth & Outlook Survey
http://www.dsa.org/
Annual survey measures the size and scope of the industry in the U.S., with topics covered in the survey
including estimated total direct retail sales, growth rate by size of company, market share by product category
and geographic region, sales by approach, number of employees and revenue per employee, number of direct
sellers and annual percentage change, and salesforce demographics.
Seller Report
http://www.wfdsa.org/
Annual report provides statistical data on global direct sales in local currency and U.S. dollars by global
region and country, and also includes information on the year-over-year change in sales from the prior year
in constant U.S. dollars, three-year compound annual growth rate in constant U.S. dollars, and number of
independent direct sellers located in each of the geographic markets included in the report.
Product Category Report
http://www.wfdsa.org/
Annual report provides a percentage breakdown of current year global direct sales by product category
for six geographic regions and more than 40 countries, with product
categories covered in the report including clothing, accessories, cosmetics, personal care products, home
care products, household goods, wellness products, food and beverages, home improvement, utilities, and
financial services.
Market research study provides a summary analysis of this non-store retail sector in the context of the overall retail market, with information provided in the study including historical and forecast retail dollar volume by product category (e.g., beauty and personal care products, apparel, consumer healthcare products, food and beverages, home care products, home furnishings, and personal accessories).
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Quarterly survey allows users to compare their firm with other participating firms in terms of net sales, number of new recruits, average order size, and number of orders processed for the current quarter and on a year-to-date basis, with data broken out by annual sales volume (>$1M, $1-10M, $10-100M, $100-250M, $250M+), approach (person-to-person, party plan), company age, and product category.
Annual wage survey provides hourly and annual wage data for personnel employed in this retail sector on a national, state, and metropolitan area basis, with sales activities covered in the survey including door-to-door/person-to-person sales in a customer's home or workplace, party plan or group sales merchandising, temporary stands or stalls, and non-food street vendors and other mobile vendors.
Annual compensation survey provides base salary, bonus, long-term incentive, and total compensation data for executive, management, and selected professional positions in the direct sales industry, with compensation data broken out by company size, compensation structure (e.g., single level, multi-level) sales approach (e.g., person-to-person, party plan/group sales, combination/other), and product type.
