Direct Sales Companies – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size, product segments, and major markets
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Direct Selling News
DSN Magazine
https://directsellingnews.com/
Monthly publication features news and information for direct selling and network marketing executives, with topics covered in each issue including industry news, financial trends, business strategies, expert perspectives, and legal and regulatory developments, and special features including the annual "DSN Global 100 List" and "North America 50 List" reports which profile the top companies in the industry.
DSA
Information resources available from this trade association include:
Fact Sheet
http://www.dsa.org/
Infographic presentation provides a summary overview of the industry, with topics covered in the fact sheet
including total retail dollar volume over the last five years, percentage breakdown by marketing strategy
(e.g., person-to-person, party plan, and other), retail market share by product category and geographic
region, salesforce participation, and salesforce gender, ethnic, and racial demographics.
State of the Industry
http://www.dsa.org/
Annual report provides a 360-degree view of the industry, with topics covered in the report including retail
revenue growth in total and by company size, growth expectations for the next three years, market share
by product category, salesforce participation and demographics, seller motivations, consumer perspectives
and attitudes, impact of technology and social media, and strategic insights.
Growth & Outlook Survey
http://www.dsa.org/
Annual survey measures the size and scope of the industry in the U.S., with topics covered in the survey
including estimated total direct retail sales, growth rate by size of company, market share by product category
and geographic region, sales by approach, number of employees and revenue per employee, number of direct
sellers and annual percentage change, and salesforce demographics.
WFDSA
Information resources available from this trade association include:
Seller Report
http://www.wfdsa.org/
Annual report provides statistical data on global direct sales in local currency and U.S. dollars by global
region and country, and also includes information on the year-over-year change in sales from the prior year
in constant U.S. dollars, three-year compound annual growth rate in constant U.S. dollars, and number of
independent direct sellers located in each of the geographic markets included in the report.
Product Category Report
http://www.wfdsa.org/
Annual report provides a percentage breakdown of current year global direct sales by product category
for six geographic regions and more than 40 countries, with product categories covered
in the report including clothing, accessories, cosmetics, personal care products, home care products, household
goods, wellness products, food and beverages, home improvement, utilities, and financial services.
Euromonitor International
Direct Selling in the U.S.
https://www.euromonitor.com/
Market research study provides a summary analysis of this non-store retail sector in the context of the overall retail market, with information provided in the study including historical and forecast retail dollar volume by product category (e.g., beauty and personal care products, apparel, consumer healthcare products, food and beverages, home care products, home furnishings, and personal accessories).
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Direct Selling Companies
https://www.bizminer.com Search for "454390"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
DSA
DataTracker Service
http://www.dsa.org/
Quarterly survey allows users to compare their firm with other participating firms in terms of net sales, number of new recruits, average order size, and number of orders processed for the current quarter and on a year-to-date basis, with data broken out by annual sales volume (>$1M, $1-10M, $10-100M, $100-250M, $250M+), approach (person-to-person, party plan), company age, and product category.
Compensation and Salary Surveys
U.S. Bureau of Labor Statistics
Direct Selling Establishments
https://www.bls.gov/oes/
Annual wage survey provides hourly and annual wage data for personnel employed in this retail sector on a national, state, and metropolitan area basis, with sales activities covered in the survey including door-to-door/person-to-person sales in a customer's home or workplace, party plan or group sales merchandising, temporary stands or stalls, and non-food street vendors and other mobile vendors.
DSA
Management Compensation and Benefits Report
http://www.dsa.org/
Annual compensation survey provides base salary, bonus, long-term incentive, and total compensation data for executive, management, and selected professional positions in the direct sales industry, with compensation data broken out by company size, compensation structure (e.g., single level, multi-level) sales approach (e.g., person-to-person, party plan/group sales, combination/other), and product type.
Business Valuation Resources
Call Centers and Telemarketing Services
Catalog, Direct Mail, and TV Home Shopping
Direct Mail Marketing and Advertising Services
E-Commerce and Online Stores
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