Digital Commerce 360
Internet Retailer® Magazine
Monthly trade journal features news and information for the e-commerce and online retail industries,
with topics covered including market trends, technology, competitive
practices, and people shaping the industry and special features
including "The Future of Online Retail Technology" (January issue), "Technology Innovations in E-Retailing"
(July issue), and "Hot 100 Special Issue" (December issue).
National Retail Federation
"State of Retailing Online" (SORO) studies available from this trade association include:
Marketing and Merchandising
Annual study addresses e-retailer marketing and merchandising priorities, with topics covered in the
report including fastest growing marketing activities, mobile marketing initiatives that provide a direct
return on investment, areas of personalization that are the most difficult to implement, social media
networks with the highest effective conversion rates, and most significant merchandising priorities.
Key Metrics, Business Objectives, and Mobile
Annual study provides an overview of metrics for the current year as well as e-retailers' key priorities
for the year ahead, with topics covered in the study including
sales trends, key benchmarks such as site conversion, cart
abandonment, average order, and costs per order, top e-retailer initiatives and priorities, and planned
investment in enhanced features and functions for smartphones and tablets.
Additional Benchmarks for Members Only
Digital Commerce 360
Members-only slide deck provides a more in-depth look at the data behind these SORO studies, with measures
provided by type of retailer, online business volume, and number of years online including conversion
rates, average order amount, recurring customer rate, returned merchandise costs, and investments in
offerings, features, and functions for smartphones, tablets, and other mobile devices.
Information resources available from this organization include:
Charts + Data
Charts and data section features the latest trends and charts for eight e-commerce categories based
on statistical information from a variety of sources including
Internet Retailer's original research, with e-commerce categories
covered in this section including online sales, mobile commerce, e-retailers, Internet, technology,
marketing, consumers, and B2B e-commerce. All data is available free online.
Research report categories include ranking reports that rank and profile leaders by region or market
segment, technology research reports that provide in-depth analysis on key technology topics in the
e-commerce world, merchant category reports that take an in-depth
look at product categories, and financial research reports that address e-retailer trends from a financial
and investment perspective.
Online database provides financial, operating, and competitive information on the global e-commerce
market, with data provided including annual sales, rankings, and other measures for the top retail web
businesses by geographic market (e.g., U.S. Top 500 & Second 500, Europe 500, Latin America 500, Asia
500, and China 500) and specialty e-commerce market (e.g., Social Media 500 and Mobile 500).
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.