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E-Commerce & Online Stores – Industry Research, Analysis, Statistics, and Forecasts

SIC 5961  |  NAICS 454110

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
E-Commerce & Online Auctions  (view report)
Online Retail Sales by Product Category  (view reports)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Digital Commerce 360
Internet Retailer® Magazine

Monthly trade journal features news and information for the e-commerce and online retail industries, with topics covered including market trends, technology, competitive practices, and people shaping the industry and special features including "The Future of Online Retail Technology" (January issue), "Technology Innovations in E-Retailing" (July issue), and "Hot 100 Special Issue" (December issue).

National Retail Federation
"State of Retailing Online" (SORO) studies available from this trade association include:

Marketing and Merchandising
Annual study addresses e-retailer marketing and merchandising priorities, with topics covered in the report including fastest growing marketing activities, mobile marketing initiatives that provide a direct return on investment, areas of personalization that are the most difficult to implement, social media networks with the highest effective conversion rates, and most significant merchandising priorities.

Key Metrics, Business Objectives, and Mobile
Annual study provides an overview of metrics for the current year as well as e-retailers' key priorities for the year ahead, with topics covered in the study including sales trends, key benchmarks such as site conversion, cart abandonment, average order, and costs per order, top e-retailer initiatives and priorities, and planned investment in enhanced features and functions for smartphones and tablets.

Additional Benchmarks for Members Only
Members-only slide deck provides a more in-depth look at the data behind these SORO studies, with measures provided by type of retailer, online business volume, and number of years online including conversion rates, average order amount, recurring customer rate, returned merchandise costs, and investments in offerings, features, and functions for smartphones, tablets, and other mobile devices.

Digital Commerce 360
Resources available from this organization include:

Charts + Data
Charts and data section features the latest trends and charts for eight e-commerce categories based on statistical information from a variety of sources including Internet Retailer's original research, with e-commerce categories covered in this section including online sales, mobile commerce, e-retailers, Internet, technology, marketing, consumers, and B2B e-commerce. All data is available free online.

Research Reports
Research report categories include ranking reports that rank and profile leaders by region or market segment, technology research reports that provide in-depth analysis on key technology topics in the e-commerce world, merchant category reports that take an in-depth look at product categories, and financial research reports that address e-retailer trends from a financial and investment perspective.
Online database provides financial, operating, and competitive information on the global e-commerce market, with data provided including annual sales, rankings, and other measures for the top retail web businesses by geographic market (e.g., U.S. Top 500 & Second 500, Europe 500, Latin America 500, Asia 500, and China 500) and specialty e-commerce market (e.g., Social Media 500 and Mobile 500).

BizMiner Market Analysis Reports
Electronic Shopping Services  Search for "454111" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Electronic Shopping Services  Search for "454111" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
E-Commerce & Online Auctions
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

RMA Annual Statement Studies
Electronic Shopping

Annual financial statement analysis provides income statements, balance sheets, and key financial ratios for companies that sell merchandise of all types online, with major product categories sold by these merchants including health and beauty products, apparel and accessories, jewelry, footwear, consumer electronics, home furnishings, food and beverages, sporting goods, and office supplies.

More financial benchmarking data »

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Electronic Shopping

Annual employment and wage survey provides hourly and annual wage data for persons employed in this retail sector that includes merchants that sell products such as apparel and accessories, jewelry, footwear, consumer electronics, appliances, furniture, home furnishings, health and beauty aids, food and beverages, sporting goods, and office equipment and supplies via an online store or auction site.

PayScale, Inc.
Online Store

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as software engineer, operations manager, marketing manager, graphic designer, warehouse manager, and warehouse worker, with employers for which data is provided including, Inc.,, Inc.,, Inc., eBay, Inc., Groupon, Inc., Wayfair, LLC, and Zulily, LLC.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Catalog, Direct Mail, and TV Home Shopping
Direct Mail Marketing and Advertising
Internet Marketing and Advertising
Web Hosting Services


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