Valuation Resources

Catalog, Direct Mail, and TV Home Shopping

SIC 5961 | NAICS 454113

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Catalog Mail Order & TV Home Shopping  (view report)
Cable Shopping Networks  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

American Catalog Mailers Association
Catalog White Papers & Reports

Research section includes whitepapers, studies, and reports covering various aspects of the catalog business, with recent additions to this section including the "Multichannel Merchant Catalog Survey", "EMA Mailing Industry Jobs Study", "ACMA's Catalog Industry Fact Sheet", "ACMA on External Cost Drivers", and "ACMA Survey of Consumers". All publications in this section are available free online.

Direct Marketing Association
DMA Statistical Fact Book

Annual publication provides detailed statistics and information for various direct marketing channels, with topics addressed in "Chapter 3: Direct Mail and Catalog" including types of catalogs produced, methods used in finding and selecting products, purpose of catalogs in addition to selling products, catalog effectiveness, catalogs mailed per year, and changes in print circulation and page counts.

Access Intelligence, LLC
Information resources available from this organization include:

Multichannel Merchant
Online resource provides news and information for companies that sell retail merchandise directly to consumers, with resources specific to the catalog industry including the "Catalog" news channel that features news articles for this industry and the annual "MCM Outlook: Catalogs" report that provides insights and information on how catalogs are used in promoting and selling products to consumers.

MCM Outlook: Catalogs
Annual outlook report provides insights and information on how catalogs are utilized in promoting and selling products to consumers, with topics covered in the report including types of catalogs produced, purpose of print catalog in addition to selling products, catalog effectiveness, and changes in catalog page counts, circulation, and frequency for the current year and expected changes in the year ahead.

Euromonitor International
Home Shopping in the US

Market research report analyzes the U.S. market for consumer products sold via catalogs, direct mail, and TV shopping, with information provided including historical and forecast sales by product category (e.g., beauty and personal care, apparel, consumer electronics, do-it-yourself and gardening products, consumer appliances, housewares, home care and furnishings, media products, and food and drink).

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Financial Statements and Financial Ratios

Industry Financial Ratios
Mail Order and Catalog Retail  Search for "454113"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Catalog Mail Order & TV Home Shopping
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Electronic Shopping and Mail Order Houses

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector that includes firms that promote and sell products such as health and beauty aids, clothing and accessories, footwear, household goods, home furnishings, consumer electronics, toys and games, and sporting goods directly to consumers using direct mail, catalogs, and TV advertising.

PayScale, Inc.
Mail Order Catalog

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as marketing manager, call center manager, product buyer, inventory planner, graphic designer, and copywriter, with employers for which compensation data is provided including The Swiss Colony, LLC, Figi's, Inc., The Orvis Company, Inc., LTD Commodities, LLC, and Oriental Trading Company.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Direct Mail Marketing and Advertising Services
Direct Selling Companies
E-Commerce and Online Stores
Digital Marketing and Advertising Services


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