Catalog, Direct Mail, and TV Home Shopping
SIC 5961 | NAICS 454113
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
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Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
American Catalog Mailers Association
Catalog White Papers & Reports
Research section includes whitepapers, studies, and reports covering various aspects of the catalog business, with recent additions to this section including the "Multichannel Merchant Catalog Survey", "EMA Mailing Industry Jobs Study", "ACMA's Catalog Industry Fact Sheet", "ACMA on External Cost Drivers", and "ACMA Survey of Consumers". All publications in this section are available free online.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Direct Marketing Association
DMA Statistical Fact Book
Annual publication provides detailed statistics and information for various direct marketing channels, with topics addressed in "Chapter 3: Direct Mail and Catalog" including types of catalogs produced, methods used in finding and selecting products, purpose of catalogs in addition to selling products, catalog effectiveness, catalogs mailed per year, and changes in print circulation and page counts.
Access Intelligence, LLC
Information resources available from this organization include:
MCM Outlook: Catalogs
Home Shopping in the US
Market research report analyzes the U.S. market for consumer products sold via catalogs, direct mail, and TV shopping, with information provided including historical and forecast sales by product category (e.g., beauty and personal care, apparel, consumer electronics, do-it-yourself and gardening products, consumer appliances, housewares, home care and furnishings, media products, and food and drink).
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Financial Statements and Financial Ratios
Mail Order and Catalog Retail
https://www.bizminer.com Search for "454113"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Internet and Mail Order Retail
Financial information section provides income statements, balance sheets, and key financial ratios by company size based on annual revenue for companies that promote and sell merchandise of all types directly to consumers via the Internet, TV, or mail order, with major product categories sold by these merchants including drugs, health and beauty aids, clothing, and consumer electronics and software.
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Compensation and Salary Surveys
U.S. Bureau of Labor Statistics
Electronic Shopping and Mail Order Houses
Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector that includes firms that promote and sell products such as health and beauty aids, clothing and accessories, footwear, household goods, home furnishings, consumer electronics, toys and games, and sporting goods directly to consumers using direct mail, catalogs, and TV advertising.
Mail Order Catalog
Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as marketing manager, call center manager, product buyer, inventory planner, graphic designer, and copywriter, with employers for which compensation data is provided including The Swiss Colony, LLC, Figi's, Inc., The Orvis Company, Inc., LTD Commodities, LLC, and Oriental Trading Company.
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Business Valuation Resources