Valuation Resources

Catalog, Direct Mail, and TV Home Shopping

SIC 5961  |  NAICS 454113

The following guide to industry research and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts

Catalog Mail Order & TV Home Shopping  (view report)
Cable Shopping Networks  (view report)
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

American Catalog Mailers Association
Catalog White Papers & Reports
http://www.catalogmailers.org/

Research section includes whitepapers, studies, and reports covering various aspects of the catalog business, with recent additions to this section including the "Multichannel Merchant Catalog Survey", "EMA Mailing Industry Jobs Study", "ACMA's Catalog Industry Fact Sheet", "ACMA on External Cost Drivers", and "ACMA Survey of Consumers". All publications in this section are available free online.


Direct Marketing Association
DMA Statistical Fact Book
https://thedma.org/

Annual publication provides detailed statistics and information for various direct marketing channels, with topics addressed in "Chapter 3: Direct Mail and Catalog" including types of catalogs produced, methods used in finding and selecting products, purpose of catalogs in addition to selling products, catalog effectiveness, catalogs mailed per year, and changes in print circulation and page counts.


Access Intelligence, LLC
Information resources available from this organization include:

Multichannel Merchant
http://www.multichannelmerchant.com/
Online resource provides news and information for companies that sell retail merchandise directly to consumers, with resources specific to the catalog industry including the "Catalog" news channel that features news articles for this industry and the annual "MCM Outlook: Catalogs" report that provides insights and information on how catalogs are used in promoting and selling products to consumers.

MCM Outlook: Catalogs
http://www.multichannelmerchant.com/
Annual outlook report provides insights and information on how catalogs are utilized in promoting and selling products to consumers, with topics covered in the report including types of catalogs produced, purpose of print catalog in addition to selling products, catalog effectiveness, and changes in catalog page counts, circulation, and frequency for the current year and expected changes in the year ahead.


Euromonitor International
Home Shopping in the US
https://www.euromonitor.com/

Market research report analyzes the U.S. market for consumer products sold via catalogs, direct mail, and TV shopping, with information provided including historical and forecast sales by product category (e.g., beauty and personal care, apparel, consumer electronics, do-it-yourself and gardening products, consumer appliances, housewares, home care and furnishings, media products, and food and drink).


BizMiner
Market Analysis Report
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Mail Order and Catalog Retail
https://www.bizminer.com  Search for "454113"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

IBISWorld
Catalog Mail Order & TV Home Shopping
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.


Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Electronic Shopping and Mail Order Houses
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector that includes firms that promote and sell products such as health and beauty aids, clothing and accessories, footwear, household goods, home furnishings, consumer electronics, toys and games, and sporting goods directly to consumers using direct mail, catalogs, and TV advertising.


PayScale, Inc.
Mail Order Catalog
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as marketing manager, call center manager, product buyer, inventory planner, graphic designer, and copywriter, with employers for which compensation data is provided including The Swiss Colony, LLC, Figi's, Inc., The Orvis Company, Inc., LTD Commodities, LLC, and Oriental Trading Company.


Business Valuation Resources

BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Direct Mail Marketing and Advertising Services
Direct Selling Companies
E-Commerce and Online Stores
Digital Marketing and Advertising Services

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