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Catalog, Direct Mail & TV Home Shopping – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5961  |  NAICS 454113

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Catalog, Direct Mail & TV Home Shopping  (view report)
Cable Shopping Networks  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American Catalog Mailers Association
Catalog White Papers & Reports

Research section includes whitepapers, studies, and reports covering various aspects of the catalog business, with recent additions to this section including the "Multichannel Merchant Catalog Survey", "EMA Mailing Industry Jobs Study", "ACMA's Catalog Industry Fact Sheet", "ACMA on External Cost Drivers", and "ACMA Survey of Consumers". All publications in this section are available free online.

Direct Marketing Association
DMA Statistical Fact Book

Annual publication provides detailed statistics and information for various direct marketing channels, with topics addressed in "Chapter 3: Direct Mail and Catalog" including types of catalogs produced, methods used in finding and selecting products, purpose of catalogs in addition to selling products, catalog effectiveness, catalogs mailed per year, and changes in print circulation and page counts.

Access Intelligence, LLC
Resources available from this organization include:

Multichannel Merchant
Online resource provides news and information for companies that sell retail merchandise directly to consumers, with resources specific to the catalog industry including the "Catalog" news channel that features news articles for this industry and the annual "MCM Outlook: Catalogs" report that provides insights and information on how catalogs are used in promoting and selling products to consumers.

MCM Outlook: Catalogs
Annual outlook report provides insights and information on how catalogs are utilized in promoting and selling products to consumers, with topics covered in the report including types of catalogs produced, purpose of print catalog in addition to selling products, catalog effectiveness, and changes in catalog page counts, circulation, and frequency for the current year and expected changes in the year ahead.

Euromonitor International
Home Shopping in the US

Market research report analyzes the U.S. market for consumer products sold via catalogs, direct mail, and TV shopping, with information provided including historical and forecast sales by product category (e.g., beauty and personal care, apparel, consumer electronics, do-it-yourself and gardening products, consumer appliances, housewares, home care and furnishings, media products, and food and drink).

Catalog, Direct Mail & TV Home Shopping Market Analysis  Search for "454110" to see available reports

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Catalog, Direct Mail & TV Home Shopping  Search for "454110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Catalog Mail Order & TV Home Shopping
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Electronic Shopping and Mail Order Houses

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector that includes firms that promote and sell products such as health and beauty aids, clothing and accessories, footwear, household goods, home furnishings, consumer electronics, toys and games, and sporting goods directly to consumers using direct mail, catalogs, and TV advertising.

PayScale, Inc.
Mail Order Catalog

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as marketing manager, call center manager, product buyer, inventory planner, graphic designer, and copywriter, with employers for which compensation data is provided including The Swiss Colony, LLC, Figi's, Inc., The Orvis Company, Inc., LTD Commodities, LLC, and Oriental Trading Company.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Direct Mail Marketing and Advertising Services
Direct Selling Companies
E-Commerce and Online Stores
Digital Marketing and Advertising Services


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