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Catalog & Mail Order Shopping – Industry Research, Analysis, Statistics, and Forecasts

SIC 5961  |  NAICS 454113

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Catalog & Mail Order Shopping  (view report)
Cable Shopping Networks  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

American Catalog Mailers Association
Catalog White Papers & Reports

Research section includes whitepapers, studies, and reports covering various aspects of the catalog business, with recent additions to this section including the "Multichannel Merchant Catalog Survey", "EMA Mailing Industry Jobs Study", "ACMA's Catalog Industry Fact Sheet", "ACMA on External Cost Drivers", and "ACMA Survey of Consumers". All publications in this section are available free online.

Direct Marketing Association
DMA Statistical Fact Book

Annual publication provides detailed statistics and information for various direct marketing channels, with topics addressed in "Chapter 3: Direct Mail and Catalog" including types of catalogs produced, methods used in finding and selecting products, purpose of catalogs in addition to selling products, catalog effectiveness, catalogs mailed per year, and changes in print circulation and page counts.

Access Intelligence, LLC
Resources available from this organization include:

Multichannel Merchant
Online resource provides news and information for companies that sell retail merchandise directly to consumers, with resources specific to the catalog industry including the "Catalog" news channel that features news articles for this industry and the annual "MCM Outlook: Catalogs" report that provides insights and information on how catalogs are used in promoting and selling products to consumers.

MCM Outlook: Catalogs
Annual outlook report provides insights and information on how catalogs are utilized in promoting and selling products to consumers, with topics covered in the report including types of catalogs produced, purpose of print catalog in addition to selling products, catalog effectiveness, and changes in catalog page counts, circulation, and frequency for the current year and expected changes in the year ahead.

Euromonitor International
Home Shopping in the US

Market research report analyzes the U.S. market for consumer products sold via catalogs, direct mail, and TV shopping, with information provided including historical and forecast sales by product category (e.g., beauty and personal care, apparel, consumer electronics, do-it-yourself and gardening products, consumer appliances, housewares, home care and furnishings, media products, and food and drink).

BizMiner Market Analysis Reports
Mail Order & Catalog Shopping  Search for "454110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Mail Order & Catalog Shopping  Search for "454110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Catalog & Mail Order Shopping
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Electronic Shopping and Mail Order Houses

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector that includes firms that promote and sell products such as health and beauty aids, clothing and accessories, footwear, household goods, home furnishings, consumer electronics, toys and games, and sporting goods directly to consumers using direct mail, catalogs, and TV advertising.

PayScale, Inc.
Mail Order Catalogs

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as marketing manager, call center manager, product buyer, inventory planner, graphic designer, and copywriter, with employers for which compensation data is provided including The Swiss Colony, LLC, Figi's, Inc., The Orvis Company, Inc., LTD Commodities, LLC, and Oriental Trading Company.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »

Related Industries:
Direct Mail Marketing and Advertising Services
Direct Selling Companies
E-Commerce and Online Stores
Digital Marketing and Advertising Services


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