Museum Shops & Stores – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
Gift Shops & Card Stores (view report)
Museums & Art Galleries (view report)
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Museum Store Association
Resources available from this organization include:
Museum Store Magazine
https://www.museumstoreassociation.org/
Biannual trade publication features news and information for store operators at nonprofit
and cultural institutions, with topics addressed in various issues of the magazine including merchandise
planning, marketing and communications, customer relations, retail operations, strategic
management, human resources, financial management, and utilizing technology. Current edition
can be viewed free online.
Museum Store: The Manager's Guide
https://www.museumstoreassociation.org/
Eight-chapter publication features practical guidance for successfully operating a museum
store, with topics addressed including managing merchandise, designing displays,
customer service, managing staff and volunteers, measuring
and tracking store performance, developing effective marketing, and setting up an
online retail store. Introductory chapter and table of contents can be viewed free
online.
MSA Retail Industry Report
https://www.museumstoreassociation.org/
Comprehensive survey provides a detailed analysis of retail store operations that lets users compare
their store to other retail stores by annual gross sales, type of institution, and
geographic region, with content sections including store profiles, store sales statistics,
staffing levels, salaries, and employee benefits, and marketing budget, methods, and activities. Table of
contents can be viewed free online.
MuseumsEtc Ltd
Museum Retailing: A Handbook of Strategies for Success
https://museumsetc.com/
Comprehensive guide published by a leading museum store consultant covers the art and science of museum retailing, with key topics addressed including product selection, merchandising and display, customer service and selling, layout and design, record keeping, pricing and inventory management, store operations, finance, and managing personnel. Detailed table of contents is available free online.
BizMiner Market Analysis Reports
Gift, Novelty, and Souvenir Shops
https://www.bizminer.com Search for "453220" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
Gift, Novelty, and Souvenir Shops
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Gift Shops & Card Stores
Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.
Museum Store Association
MSA Retail Industry Report
https://www.museumstoreassociation.org/
Comprehensive survey provides a detailed analysis of retail store operations that lets users compare their store to other retail stores by annual gross sales, type of institution, and geographic region, with financial data provided including gross sales, change in sales, in-store and online sales, transactions and products sold, and inventories, vendors, and SKUs. Table of contents can be viewed free online.
Compensation and Salary Surveys
Museum Store Association
MSA Retail Industry Report
https://www.museumstoreassociation.org/
Comprehensive survey provides a detailed analysis of retail store operations that lets users compare their store to other retail stores by annual gross sales, type of institution, and geographic region, with topics covered in the staff section of the report including employment status and salary, employment benefits, and annual payroll expense including benefits. Table of contents can be viewed free online.
Amercian Alliance of Museums
National Salary Survey
https://www.aam-us.org/
Comprehensive salary survey provides detailed compensation data for 52 job positions, with data for museum store managers broken down by gender, highest degree completed, discipline (e.g., history, art, combination, others), budget size, governance, location (e.g., urban, suburban, rural), and region (e.g., New England, NY, Mid-Atlantic, VA, Southeast, FL, Midwest, Mountain Plains, TX, West, CA).
Association of Art Museum Directors
Salary Survey
https://aamd.org/
Annual survey of AAMD members provides compensation information for more than 50 job positions, with compensation data for art museum store managers broken out by budget size, MSA population, and geographic region (e.g., New England, Mid-Atlantic, Southeast, Midwest, Mountain Plains, West, Canada/Mexico). Current salary survey and salary surveys from prior years are available free online.
BV Guides and Databases
BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/
Types of establishments included in these codes
Art Dealers and Commercial Art Galleries
Gift Shops and Greeting Card Stores
Museums and Art Galleries
Zoos, Aquariums, and Botanical Gardens
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