Greeting Card & Gift Shops – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Great American Media Services
Gift Shop Magazine
http://giftshopmag.com/
Quarterly trade magazine features news and information for gift retailers, with topics addressed in this publication including in-depth coverage of trends and forecasts for various product categories, marketing strategies and ideas, effectively showcasing merchandise to enhance customer appeal, and updates on hot new products and trends. Digital editions of the magazine are available online.
Progressive Business Media
Resources available from this organization include:
Gifts & Decorative Accessories Magazine
https://www.giftsanddec.com/
Monthly trade publication features news and information for retailers in the gift, toy, and home decor categories,
with topics covered in the magazine including industry news, consumer trends, market dynamics, store operations,
product introductions, technology updates, and trade show news, and with special
features including the "Trends & Forecasts Report" published in the December issue.
Research Store
http://furnishingsresearchstore.com/
Research store features reports and surveys for retailers in the gift, toy, and home decor categories, with
publications in this section including the "Trends & Forecasts Report", "The GiftBook", "Today's Retailer",
"25 Gifted Retailers", "GiftBook Consumer Survey", and "Specialty Toy Survey". All items were originally
published as articles in the print issues of Gifts & Decorative Accessories Magazine.
Unity Marketing
Greeting Cards Market
http://unitymarketingonline.com/
Consumer survey provides a comprehensive look at the U.S. market for greeting cards, with topics covered in the survey including market size and growth by product category (e.g., individual, boxed, and customized cards), product distribution by retail channel, customer demographics, purchasing behavior by product category, holidays/occasions, features and themes, and shopping destinations.
GIA Research
Greeting Cards
https://www.strategyr.com/
Comprehensive market research report provides in-depth analysis of the greeting cards market in the U.S. and other countries, with product categories analyzed including seasonal (e.g., Valentine's Day, Mother's Day, Christmas/New Year's) and everyday cards (e.g., birthday, anniversary, get well), and major players profiled including American Greetings, Papyrus, Hallmark, Avanti Press, and UNICEF.
Technavio
Global Gifts, Novelty, and Souvenirs Market
https://www.technavio.com/
Market research report analyzes the gifts, novelty, and souvenirs market on a global basis, with data provided in the report including market size and forecast by product category (souvenirs and novelty items, seasonal decoration, greeting cards, giftware), global region (Americas, Europe, APAC, MEA), and for major leading countries (e.g., United States, United Kingdom, France, Germany, and China).
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Gift Shops / Greeting Card Stores
https://www.bizminer.com Search for "453220"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Gift Shops & Greeting Card Stores
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Compensation and Salary Surveys
U.S. Bureau of Labor Statistics
Miscellaneous Store Retailers (NAICS 4532/4533)
https://www.bls.gov/oes/
Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector on a national, state, and metropolitan area basis, with companies included in this sector including retail stores that sell merchandise such as souvenirs, novelty items, seasonal and holiday decorations, gifts, wrapping paper, tissue paper, ribbons, greeting cards, and party supplies.
PayScale, Inc.
Gift Shop / Greeting Card Store
https://www.payscale.com/
Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as store manager, buyer, merchandiser, sales person, and cashier, with employers for which salary or hourly wage rate data is provided including Spencer Gifts, LLC, Things Remembered, Inc., American Greetings Corporation, Hallmark Cards, Inc., and PAPYRUS® / Schurman Retail Group.
Business Valuation Resources
E-Commerce & Online Stores
Florists and Flower Shops
Hobby, Arts, and Crafts Stores
Museum Shops
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