SIC 5945 | NAICS 451120
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Market research study provides in-depth analysis of the U.S. arts and crafts market from a consumer standpoint, with topics addressed in the report including market overview, brick-and-mortar retailers, online enterprises, marketing strategies, types of crafts made in the last twelve months, money spent on projects, preferred shopping destinations, purchasing behaviors, and consumer segmentation.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Gradient
http://www.afci.global/ Select "Newsroom - Gradient"
Quarterly trade magazine features news and information for crafting product retailers, designers, and distributors,
with topics covered in various issues of the magazine including business best practices, expert advice,
social media tips, creative store profiles, practical techniques, seasonal merchandising ideas, and new
products and trends. Publication is available to AFCI members and subscribers only.
Creative Products Size of the Industry Study
http://www.afci.global/ Select "Membership - Research"
Consumer study provides detailed information on crafter demographics, household participation, total U.S.
market spend, average monthly spending by category, purchase locations, and crafter attitudes, with various
crafting categories covered by the study including painting, drawing, paper crafts, edible arts, kids crafts,
sewing and knitting, jewelry making, floral crafting, and wood crafts and home decor.
Retailer Survey Results
http://www.namta.org/
Triennial retailer survey provides information on the retail art materials market in the U.S. and Canada,
with topics covered in the survey including number of stores, product segments, marketing methods, social
media, supplier support, store strengths, expansion plans, total sales and growth rate, sales by product
category (e.g., art supplies, classes, framing, and other), growth categories, and online sales.
Market Summary
http://www.namta.org/
Triennial market survey provides information on size and growth of the art materials market in the U.S.
and Canada, with topics covered in the report including market size, growth over the last three years, market
share by retail channel and product category, number of specialty retailers, number of crafts
chain stores, specialty art materials retailer sales and growth,
and retailer sales by product category.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Benchmark survey provides an overview of the independent craft retailer industry, with topics covered in the survey including type of business (e.g., home based, store front), total square footage, annual sales in total and by major product category, annual operating income, average total cost of inventory, average sale per customer, paying customers served, use of social media, and total paid staff hours.
Free online service provides median salary and hourly wage data for selected job positions in this retail sector such as retail store manager, department manager, sales associate, floral designer, picture framer, and cashier, with employers for which salary or wage data is provided including Michaels Stores, Hobby Lobby, Jo-Ann Fabric and Craft Stores, and A.C. Moore Arts & Crafts.
