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Hobby, Arts, and Crafts Stores

SIC 5945 | NAICS 451120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Hobby, Crafts & Arts Supplies Stores  (view report)
Fabric, Craft & Sewing Supplies Stores  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and trends
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Mintel Group Ltd.
Arts and Crafts Consumer - US

Market research study provides in-depth analysis of the U.S. arts and crafts market from a consumer standpoint, with topics addressed in the report including market overview, brick-and-mortar retailers, online enterprises, marketing strategies, types of crafts made in the last twelve months, money spent on projects, preferred shopping destinations, purchasing behaviors, and consumer segmentation.

Toy & Hobby Stores

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Association for Creative Industries
Publications available from this trade association include:

Gradient  Select "Newsroom - Gradient"
Quarterly trade magazine features news and information for crafting product retailers, designers, and distributors, with topics covered in various issues of the magazine including business best practices, expert advice, social media tips, creative store profiles, practical techniques, seasonal merchandising ideas, and new products and trends. Publication is available to AFCI members and subscribers only.

Creative Products Size of the Industry Study  Select "Membership - Research"
Consumer study provides detailed information on crafter demographics, household participation, total U.S. market spend, average monthly spending by category, purchase locations, and crafter attitudes, with various crafting categories covered by the study including painting, drawing, paper crafts, edible arts, kids crafts, sewing and knitting, jewelry making, floral crafting, and wood crafts and home decor.

International Art Materials Association
Reports available from the "NAMTA Artists & Art Materials Study" include:

Retailer Survey Results
Triennial retailer survey provides information on the retail art materials market in the U.S. and Canada, with topics covered in the survey including number of stores, product segments, marketing methods, social media, supplier support, store strengths, expansion plans, total sales and growth rate, sales by product category (e.g., art supplies, classes, framing, and other), growth categories, and online sales.

Market Summary
Triennial market survey provides information on size and growth of the art materials market in the U.S. and Canada, with topics covered in the report including market size, growth over the last three years, market share by retail channel and product category, number of specialty retailers, number of crafts chain stores, specialty art materials retailer sales and growth, and retailer sales by product category.


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Financial Statements and Financial Ratios

Industry Financial Ratios
Hobby, Arts, and Craft Stores  Search for "451120"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheet detail in dollars and percentages
  • Sources and uses of funds cash flow analysis
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Craft & Hobby Association
CHA Independent Craft Retailer Benchmark Survey

Benchmark survey provides an overview of the independent craft retailer industry, with topics covered in the survey including type of business (e.g., home based, store front), total square footage, annual sales in total and by major product category, annual operating income, average total cost of inventory, average sale per customer, paying customers served, use of social media, and total paid staff hours.

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Compensation and Salary Surveys

PayScale, Inc.
Arts & Crafts Store

Free online service provides median salary and hourly wage data for selected job positions in this retail sector such as retail store manager, department manager, sales associate, floral designer, picture framer, and cashier, with employers for which salary or wage data is provided including Michaels Stores, Hobby Lobby, Jo-Ann Fabric and Craft Stores, and A.C. Moore Arts & Crafts.

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Business Valuation Resources


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Related Industries:
Art Dealers and Commercial Art Galleries
Custom Picture Frame Shops
Home Furnishings Stores
Photographers and Photography Studios


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