Valuation Resources

College Stores and Bookstores

SIC 5942 | NAICS 451211

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following resource categories listed below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Trends, Statistics, and Forecasts

Book Stores  (view report)
Book, Magazine & Newspaper Wholesaling  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

The College Store Magazine / Campus Marketplace E-Newsletter

Bimonthly trade magazine and weekly e-newsletter feature news and information for higher education retailers throughout North America, with topics covered in these publications including industry news and developments, management best practices, retail innovations, customer service, marketing and promotions, campus relations, legislation, emerging technologies, and new products and services.

National Association of College Stores
Information resources available from this trade association include:

Higher Education Retail Market Facts and Figures
Factsheet provides information on higher education institution demographics, student demographics, student enrollment trends, student enrollment by institution size, number of stores, total college store market size, average sales per store, average new and used textbook prices, and per capita student spending for required course materials and for technology, supplies, and course materials in total.

Student Watch: Campus Market Research Study
Market research study analyzes student behavior and attitudes concerning college course materials, with topics covered in the study including top sources for course material purchases and rentals, per capita student spending on required course materials by type of institution, faculty influence on where materials are acquired, print versus digital products trends, and perceived value of course materials.

Frequently Asked Questions
Frequently asked questions section provides information on the new and used textbook market, with topics covered including average per capita student spending on required course materials, student preferences regarding purchase or rental of textbooks, used textbook acquisition and pricing, course material bundles which include textbooks and supplemental materials, and textbook rental programs.

Simba Information
Information resources available from this organization include:

Educational Marketer Newsletter
Biweekly newsletter features business news and analysis for educational publishing and marketing professionals, with topics covered in various issues of this publication including PreK-12 textbooks, college textbooks and trends, supplemental materials, courseware, testing, publisher rankings and strategies, student enrollment and demographics, federal and state funding, and legislative issues.

College Course Materials Market Forecast
Comprehensive report provides in-depth analysis of the college instructional materials market, with topics covered in the report including market size and structure, market segments (e.g., new and used textbooks, multimedia materials including digital textbooks), market drivers, retail distribution channels, competitive landscape and trends, and sales forecast for key college course materials.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Bookstores / School Book and Textbook Stores  Search for "451211"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Independent College Stores Financial Survey Report

Annual NACS financial survey allows users to compare their financial and operating performance with other similar survey participants in terms of annual sales, store size, expenses, purchases, inventory, and staffing levels, with independent college stores participating in the survey defined as those having the following types of ownership/operation: institutional, student association, co-operative, or private.

The Independent College Stores Report

Annual benchmarking survey conducted jointly by the ICBA and NACS Large Stores Group provides financial and operating performance measures for institutional stores (not lease-operated or privately owned), with product categories covered in the survey including trade books, textbooks, technology products, insignia products, and student supplies. Survey results are available to participants only.

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Compensation and Salary Surveys

Salary & Benefits Report

Biennial NACS salary and benefits survey allows users to compare their compensation and benefits practices with similar participating college bookstores based on annual sales volume, type of school served (two-year versus four-year), type of school ownership (institutionally owned, privately owned, contract managed, or other ownership), geographic region, and school location (urban versus rural).

PayScale, Inc.
Book Stores

Free online service provides salary and hourly wage data for job positions in this retail sector such as bookstore manager, merchandise manager, assistant manager, book seller, and cashier, with college store operators for which salary or wages are provided including Barnes & Noble College Booksellers (B&N Education, LLC) and Follett Higher Education Group, Inc. (Follett Corporation).

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data  Select "Guest Search" to view data by industry

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Book Publishers
Book Stores
Colleges & Universities
Test Preparation


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