SIC 5942 | NAICS 451211
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
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Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Bimonthly trade magazine and weekly e-newsletter feature news and information for higher education retailers throughout North America, with topics covered in these publications including industry news and developments, management best practices, retail innovations, customer service, marketing and promotions, campus relations, legislation, emerging technologies, and new products and services.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Higher Education Retail Market Facts and Figures
Factsheet provides information on higher education institution demographics, student demographics, student enrollment trends, student enrollment by institution size, number of stores, total college store market size, average sales per store, average new and used textbook prices, and per capita student spending for required course materials and for technology, supplies, and course materials in total.
Student Watch: Campus Market Research Study
Market research study analyzes student behavior and attitudes concerning college course materials, with topics covered in the study including top sources for course material purchases and rentals, per capita student spending on required course materials by type of institution, faculty influence on where materials are acquired, print versus digital products trends, and perceived value of course materials.
Frequently Asked Questions
Frequently asked questions section provides information on the new and used textbook market, with topics covered including average per capita student spending on required course materials, student preferences regarding purchase or rental of textbooks, used textbook acquisition and pricing, course material bundles which include textbooks and supplemental materials, and textbook rental programs.
Educational Marketer Newsletter
Biweekly newsletter features business news and analysis for educational publishing and marketing professionals, with topics covered in various issues of this publication including PreK-12 textbooks, college textbooks and trends, supplemental materials, courseware, testing, publisher rankings and strategies, student enrollment and demographics, federal and state funding, and legislative issues.
College Course Materials Market Forecast
Comprehensive report provides in-depth analysis of the college instructional materials market, with topics covered in the report including market size and structure, market segments (e.g., new and used textbooks, multimedia materials including digital textbooks), market drivers, retail distribution channels, competitive landscape and trends, and sales forecast for key college course materials.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Annual NACS financial survey allows users to compare their financial and operating performance with other similar survey participants in terms of annual sales, store size, expenses, purchases, inventory, and staffing levels, with independent college stores participating in the survey defined as those having the following types of ownership/operation: institutional, student association, co-operative, or private.
Annual benchmarking survey conducted jointly by the ICBA and NACS Large Stores Group provides financial and operating performance measures for institutional stores (not lease-operated or privately owned), with product categories covered in the survey including trade books, textbooks, technology products, insignia products, and student supplies. Survey results are available to participants only.
Biennial NACS salary and benefits survey allows users to compare their compensation and benefits practices with similar participating college bookstores based on annual sales volume, type of school served (two-year versus four-year), type of school ownership (institutionally owned, privately owned, contract managed, or other ownership), geographic region, and school location (urban versus rural).
Free online service provides salary and hourly wage data for job positions in this retail sector such as bookstore manager, merchandise manager, assistant manager, book seller, and cashier, with college store operators for which salary or wages are provided including Barnes & Noble College Booksellers (B&N Education, LLC) and Follett Higher Education Group, Inc. (Follett Corporation).