Valuation Resources

Sporting Goods Stores

SIC 5941 | NAICS 451110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

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Industry Analysis, Trends, Statistics, and Forecasts

Sporting Goods Stores  (view report)
Hiking & Outdoor Equipment Stores  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Formula4Media, LLC
Sports Insight Magazine

Bimonthly trade magazine features insights, ideas, and perspectives for retailers of apparel, footwear, equipment, and accessories, with special features including the annual "Forecast" (January/February issue) which highlights issues and trends to watch in the year ahead and the "Power Retailer Report" (March/April issue) which provides in-depth profiles of the major companies in the retail marketplace.

Information resources available from this trade association include:

Industry FAQ
Frequently asked questions section provides a brief summary overview of the industry and the types of insights and information that the NSGA provides through its sales tracking and research activities, with topics addressed in this section including overall size of the industry based on annual revenues, three primary product categories, key drivers affecting product demand, and current industry trends.

The Sporting Goods Market
Comprehensive research study of consumer purchases of sports and athletic apparel, footwear, and equipment provides historical and forecast sales data for products in more than 20 sports categories, with categories covered by the report including baseball, bicycling, camping, fishing, football, hunting, soccer, tennis, and volleyball. Complete list of products covered by this report is available free online.

Historical Consumer Purchases
Historical version of the report described immediately above provides sales data for products in more than 20 sports categories from 1980 forward (including items not in the current report but surveyed in prior years) and also includes breakouts by demographic segments and distribution channel for these products. Complimentary copy of the current market study is included with the purchase of this report.

Store Census Data
Census data section provides historical data on the number of full-line, specialty, and specialty athletic footwear firms and stores in the U.S. and in each state, the average sales per store for each of these categories in aggregate and for the four, eight, twenty, and fifty largest firms in each category, and the percentage of the category sales for single-store and multiple-store firms in each of these categories.

Top 10 Full-Line Retailers
Members-only research section provides users with access to data on the top 10 full-line sporting and athletic goods retailers, with data provided in this section including total stores per state for this group, number of top 10 full-line retailers with stores in each state, number of stores per state for each top 10 full-line retailer, and five-year history of the total number of U.S. stores for each top 10 full-line retailer.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Sports Equipment Stores  Search for "451110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Cost of Doing Business Financial Survey

Annual financial survey provides income statement and balance sheet data and financial, productivity, and profitability measures for sporting equipment, apparel, and footwear retailers, with survey results broken out by type of store (e.g., full line, specialty shop), sales volume, number of stores, store size, revenue mix (e.g., retail, institutional/team), and product mix (e.g., equipment, apparel, and footwear).

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Sporting Goods Retailers

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by retailers that sell products for team and individual sports such as baseball, football, hockey, soccer, tennis, and golf; outdoor activities such as fishing, hunting, and camping; and machines and equipment used for exercise and fitness training program purposes.

PayScale, Inc.
Sports & Outdoor Recreational Equipment Stores

Free online service provides salary, bonus, and hourly wage rate data for selected job positions such
as retail store manager, assistant manager, department manager, sales associate, and cashier, with employers for which salary or wage data is provided including Academy Sports+Outdoors, Cabela's Incorporated, Hibbett Sports, Sportsman's Warehouse, Inc., and Recreational Equipment, Inc. (REI).

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Bicycle Shops and Stores
Ski and Snowboard Shops and Stores
Sporting and Athletic Goods Distributors
Sports and Fitness Products Manufacturers


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