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Sporting Goods Stores – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5941  |  NAICS 451110

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
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Industry Analysis, Statistics, Trends, and Forecasts


Industry Research Reports
Sporting Goods Stores  (view report)
Hiking & Outdoor Equipment Stores  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Formula4Media, LLC
Sports Insight Magazine
http://www.sportsinsightmag.com/

Bimonthly trade magazine features insights, ideas, and perspectives for retailers of apparel, footwear, equipment, and accessories, with special features including the annual "Forecast" (January/February issue) which highlights issues and trends to watch in the year ahead and the "Power Retailer Report"  (March/April issue) which provides in-depth profiles of the major companies in the retail marketplace.


National Sportng Goods Association
Resources available from this trade association include:

Industry FAQ
https://www.nsga.org/
Frequently asked questions section provides a brief summary overview of the industry and the types of insights and information that the NSGA provides through its sales tracking and research activities, with topics addressed in this section including overall size of the industry based on annual revenues, three primary product categories, key drivers affecting product demand, and current industry trends.

The Sporting Goods Market
https://www.nsga.org/
Comprehensive research study of consumer purchases of sports and athletic apparel, footwear, and equipment provides historical and forecast sales data for products in more than 20 sports categories, with categories covered by the report including baseball, bicycling, camping, fishing, football, hunting, soccer, tennis, and volleyball. Complete list of products covered by this report is available free online.

Historical Consumer Purchases
https://www.nsga.org/
Historical version of the report described immediately above provides sales data for products in more than 20 sports categories from 1980 forward (including items not in the current report but surveyed in prior years) and also includes breakouts by demographic segments and distribution channel for these products. Complimentary copy of the current market study is included with the purchase of this report.

Store Census Data
https://www.nsga.org/
Census data section provides historical data on the number of full-line, specialty, and specialty athletic footwear firms and stores in the U.S. and in each state, the average sales per store for each of these categories in aggregate and for the four, eight, twenty, and fifty largest firms in each category, and the percentage of the category sales for single-store and multiple-store firms in each of these categories.

Top 10 Full-Line Retailers
https://www.nsga.org/
Members-only research section provides users with access to data on the top 10 full-line sporting and athletic goods retailers, with data provided in this section including total stores per state for this group, number of top 10 full-line retailers with stores in each state, number of stores per state for each top 10 full-line retailer, and five-year history of the total number of U.S. stores for each top 10 full-line retailer.


BizMiner Market Analysis Reports
Sports Goods Stores
https://www.bizminer.com  Search for "451110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.


More industry research reports »

Financial Statements and Financial Ratios


BizMiner Industry Financial Ratios
Sports Goods Stores
https://www.bizminer.com  Search for "451110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Sporting Goods, Hiking & Outdoor Equipment Stores
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.


National Sportng Goods Association
Cost of Doing Business Financial Survey
https://www.nsga.org/

Annual financial survey provides income statement and balance sheet data and financial, productivity, and profitability measures for sporting equipment, apparel, and footwear retailers, with survey results broken out by type of store (e.g., full line, specialty shop), sales volume, number of stores, store size, revenue mix (e.g., retail, institutional/team), and product mix (e.g., equipment, apparel, and footwear).


More financial benchmarking data »

Compensation and Salary Surveys


U.S. Bureau of Labor Statistics
Sporting Goods Stores
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by retailers that sell products for team and individual sports such as baseball, football, hockey, soccer, tennis, and golf; outdoor activities such as fishing, hunting, and camping; and machines and equipment used for exercise and fitness training program purposes.


PayScale, Inc.
Sports & Outdoor Recreational Equipment Stores
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for selected job positions such
as retail store manager, assistant manager, department manager, sales associate, and cashier, with employers for which salary or wage data is provided including Academy Sports+Outdoors, Cabela's Incorporated, Hibbett Sports, Sportsman's Warehouse, Inc., and Recreational Equipment, Inc. (REI).


More compensation surveys »

BV Guides and Databases


BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for public and private company sales transactions by SIC or NAICS Code. These databases provide detailed information for sales transactions including sales price and terms, purchase price allocation, target financial data, and deal-derived valuation multiples. Sample reports can be viewed free online.

More valuation data »


Related Industries:
Bicycle Shops and Stores
Ski and Snowboard Shops and Stores
Sporting and Athletic Goods Distributors
Sports and Fitness Products Manufacturers

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